Chapter 697 Play big!

When it comes to Johnson \u0026 Johnson, most people's first reaction is to sell skin care products, diapers and sanitary pads.

But in fact, Johnson \u0026 Johnson is the world's largest healthcare and care products company.

The history of Johnson \u0026 Johnson can be traced back to the American Civil War, when Baron Lister created the bacteria theory and introduced the concept of sterilization in surgery.

An American general named Robert Wood Johnson agreed with Baron Lister and decided to set up a company to produce sterile surgical dressings.

In 1886, a German named Karl Benz invented and invented the world's first car. Benz, who invented the car, is spelled Benz in English, and the Chinese translation is now Benz.

Also in 1886, a pharmacist named Asa Candler added baking soda and ice cubes when making headache syrup.

Also in 1886, General Johnson \u0026 Johnson founded the Johnson \u0026 Johnson Company.

Seven years later, in 1893, Johnson \u0026 Johnson introduced baby powder, and mom no longer had to worry about my prickly heat!

In the early 20th century, the maternity kits launched by Johnson \u0026 Johnson became a must-have for all obstetricians in the United States. The sterile medical supplies inside have greatly reduced maternal infections.

In the First World War, companies like Johnson \u0026 Johnson naturally had to produce aseptic supplies for military supplies and made a lot of money.

In 1920, Johnson \u0026 Johnson introduced a Band-Aid, and Ling Lingqi's gunshot wound could finally be put on an OK bandage.

In 1935, J\u0026J introduced disposable diapers, and three years later J\u0026J introduced babies, followed by baby cream and baby soap.

By 1944, when Johnson \u0026 Johnson went public, they had launched more than 1,200 product categories.

The peak of Johnson \u0026 Johnson was in 2006, when Johnson \u0026 Johnson ranked No. 1 in the world in the field of impurity pharmaceuticals in Fortune, and ranked No. 35 among the Fortune Global 500.

In the following years, Johnson \u0026 Johnson's ranking in the world's top 500 companies has always maintained a position in the early 100s, and it can also maintain a position of more than 30 among the top 500 American companies.

The most difficult thing is that in the more than 100 years since the birth of Johnson \u0026 Johnson, it has been profitable every year. Johnson \u0026 Johnson has never lost money in its annual financial report. Therefore, every time the most profitable company in the world is selected, Johnson \u0026 Johnson is on the list. famous.

However, no loss does not mean an increase in revenue. After reaching its peak in 2006, Johnson \u0026 Johnson entered a recession period. Its performance growth was weak, and there were constant lawsuits and various product recalls, which made Johnson \u0026 Johnson falter in the next few years.

...

In a five-star hotel in New Jersey, the United States, Li Weidong is holding Johnson \u0026 Johnson's last quarter's financial report.

Lu Guangming, who was next to him, said: According to the financial report data, Johnson \u0026 Johnson's revenue has dropped significantly in the last quarter. Although it still has relatively strong profits, revenue growth has shown a weak trend. It seems that Johnson \u0026 Johnson has There is a problem with the business.”

In the Chinese market, although Puppy Health has grabbed the business of Johnson \u0026 Johnson, it is only a part of the medical equipment, accounting for only a very small part of Johnson \u0026 Johnson's revenue, and it is not enough to shake the big tree of Johnson \u0026 Johnson.

Therefore, Lu Guangming blamed Johnson \u0026 Johnson's own problems for the decline of Johnson \u0026 Johnson's revenue.

However, Li Weidong shook his head: It's not that Johnson \u0026 Johnson has a problem, it's the American economy. Johnson \u0026 Johnson's products are mainly consumer goods, and the decline in Johnson \u0026 Johnson's revenue means that the American people have reduced consumer goods. The U.S. economy is very dependent on consumption. If there are problems with daily consumer goods, it can only mean that the U.S. economy is in trouble.

And Americans' consumption concept is different from ours. We make money first and then spend it. They spend first and then make money. This month's consumption will be paid back next month. If consumption falls, unemployment will either rise or credit will fail.

At this time, Li Weidong couldn't help but think of the subprime mortgage crisis in the United States.

When many people mention the US subprime mortgage crisis, the first thing that comes to mind is the bankruptcy of Lehman Brothers in 2008, so it is generally believed that the subprime mortgage crisis occurred in 2008.

But in fact, in 2006, the subprime mortgage crisis in the United States has already begun to show.

When the global stock market plummeted in 2007, the subprime mortgage crisis broke out. When Lehman Brothers went bankrupt in 2008, the subprime mortgage crisis had engulfed the world.

The subprime mortgage crisis is coming. Except for those short sellers, no American company can escape this disaster! Li Weidong took a deep breath, looked at his watch, and said, The appointment time is coming, let's Time for Johnson \u0026 Johnson.

...

The Johnson \u0026 Johnson family no longer runs Johnson \u0026 Johnson.

The second generation of the Johnson \u0026 Johnson family, that is, the son of the founder, General Johnson \u0026 Johnson, led Johnson \u0026 Johnson to become a giant in the world, but in the end it could not escape the title of prodigal son.

The second generation of Johnson \u0026 Johnson divorced at the age of 73, and went to his Polish maid, and was defrauded of a lot of money by the maid. When the second generation of Johnson died, the maid turned into one of the richest rich women in the world. .

Because of this incident, the Johnson \u0026 Johnson family has become a laughing stock in the business world. Since then, members of the Johnson \u0026 Johnson family have stopped serving as presidents of the Johnson \u0026 Johnson Group, and have instead lived the boring lives of ordinary rich people on a huge trust fund, such as the New York Jets who bought football.

Johnson \u0026 Johnson is managed by professional managers.

At this time, the sixth-generation CEO Bill Weldon was in charge of Johnson \u0026 Johnson, but Li Weidong was not able to see the old man Weldon, probably because Li Weidong's level was not high enough, and others looked down on him.

The person in charge of receiving Li Weidong was a woman named Shelly McCoy.

This lady is not simple. She has been included in the Fortune Magazine's 50 Most Influential Business Women in the World for many years, and she is also ranked above Ms. Gree Dong.

Think of Ms. Dong's position in the Chinese business world, and you can probably understand Ms. McCoy's position in the American business world.

McCoy came from a scientific research background and was later promoted to a management position. Since many of Johnson \u0026 Johnson's products are designed for women's research and development, as a female manager, McCoy can easily grasp women. The characteristics of the market, so she was able to rise step by step.

McCoy is now the most favorable contender for Johnson \u0026 Johnson's next CEO.

After the two chatted for a while, Li Weidong explained the purpose of this time.

Ms. McCoy, I came to Johnson \u0026 Johnson this time because Johnson \u0026 Johnson can outsource some of the production of medical devices to us. Li Weidong said.

Mr. Li, what do you mean by some of the medical devices? McCoy asked.

We can produce electronic blood glucose meters and electronic blood pressure meters, Li Weidong replied.

McCoy smiled: Mr. Li, before you came, I read a report in Asia. Last quarter, the sales of our electronic blood pressure monitors and blood glucose monitors dropped significantly, because Your company came out with a cheap product and grabbed our market.

Now you want us Johnson \u0026 Johnson to hand over the product production business to you, don't forget, we are competitors! Why do we give our business to a competitor?

Because our production cost is lower. We have the production technology and experience. If Johnson \u0026 Johnson entrusts the product to us as an OEM, then the price of the product will be cheaper and more competitive. In the face of competition from Roche, Bayer, Abbott, etc. When facing an opponent, you can also occupy a more dominant position. Li Weidong replied with a smile.

I admit that China's production costs are indeed cheaper, but we Johnson \u0026 Johnson also have production plants in China. Even if we plan to transfer product production to China, we can also use our own factories. McCoy responded indifferently.

Ms. McCoy, are you referring to the factory that produces surgical sutures? Li Weidong asked with a smile.

Johnson \u0026 Johnson entered China very early and was one of the first foreign-funded enterprises to set up factories in China. However, Johnson \u0026 Johnson’s factories in China mainly produce relatively low-end daily necessities, and the production of high-end products has not moved to China.

For example, for medical device products, Johnson \u0026 Johnson's factories in China mainly produce surgical sutures.

Needless to say, medical equipment such as ultrasound equipment and minimally invasive equipment, even household medical equipment such as electronic blood pressure monitors and blood glucose meters, are produced in the United States by Johnson \u0026 Johnson. will be placed in China.

Just listening to Li Weidong continued: Ms. McCoy, you must know that the transition from a company that produces surgical sutures to the production of electronic medical devices is almost equivalent to rebuilding a factory, which requires a lot of money, manpower, Weakness and time cost. Economically it’s not worth it.”

McCoy still had an indifferent expression, she nodded: Mr. Li, I admit that what you said is very reasonable, but the transfer of the production line involves the company's strategy, and we Johnson \u0026 Johnson have no intention to transfer us in a short time. production line.”

Ms. McCoy, don't be in a hurry to refuse! Li Weidong smiled and continued: To be honest, Johnson \u0026 Johnson is only my first destination in the United States, and then I have to go to Abbott, and then I will I will go to Europe to visit Dr. Mike and Bayer, and when I return to Asia, I will also go to Omron and Citizen in Japan.”

The brands mentioned by Li Weidong all produce household medical devices, and are also Johnson \u0026 Johnson's competitors in the household medical device market.

So Li Weidong's implication is obvious, even if you Johnson \u0026 Johnson are not interested in the foundry model, I can still seek cooperation from other well-known brands.

With China's low manufacturing costs, no matter which brand chooses the OEM model, the price of their products will inevitably be greatly reduced. At that time, these low-priced products will seize the market of other brands.

Although Johnson \u0026 Johnson is not interested in Li Weidong's OEM proposal, they can't guarantee that other competitors will also reject Li Weidong.

Once someone really cooperates with Li Weidong, then for other brands, their market will be swallowed up by whales, which is the beginning of a nightmare.

After realizing this, McCoy's face turned gloomy, and she said coldly, Mr. Li, are you threatening me?

I'm just talking about business. Li Weidong smiled unmoved, and then continued, Ms. McCoy, this is just a business!

The two looked at each other for a few seconds, and finally McCoy sighed: Okay, I'll report to the president as soon as possible.

...

Li Weidong and Lu Guangming left Johnson \u0026 Johnson.

In the car on the way back, Lu Guangming couldn't help but ask, Chairman, do you think this can be done?

At present, it seems that it is 50% sure! If Johnson \u0026 Johnson does not cooperate with us, he will either build a factory in China himself, or prepare to withdraw from the Chinese market! The production cost in the United States is too high, how can it compete with Chinese manufacturing!

Li Weidong smiled proudly, and then said: We still have to visit companies such as Abbott, Bayer, and Omron. As long as there is a company willing to cooperate with us, there will be a breach, and then we will talk to other companies. OEM is much easier.

But forging iron has to be hard on its own. If we didn't have this technology and the supply chain of parts and components, how could it be shy to come to Johnson \u0026 Johnson for OEM orders!

Lu Guangming nodded and said, Then I'll contact Abbott and make an appointment to meet.

In addition to Abbott, help me contact Ford. Li Weidong said.

Ford? Which Ford? The one who built the car? Or the one who was president? Lu Guangming asked subconsciously.

Of course it's the Ford who built the car. Didn't the one who was the president died at the end of last year! You have to burn paper when you contact him. Li Weidong said with a smile.

Then what excuse do you use to contact Ford? Lu Guangming asked.

Just say I'm very interested in the Jaguar Land Rover brand! Is Ford willing to sell it? Li Weidong replied.

What? You want to buy a Jaguar Land Rover! Lu Guangming couldn't believe his ears.

Li Weidong said: The US economy is going to go wrong. Of course, I have to play with such a good opportunity!

https://

Please remember this book's first domain name: . Apex Novel Mobile Version Reading URL: