Six hundred and ninetieth eight chapters snake swallow elephant

Johnson \u0026 Johnson, President Wilden looked at a document in his hand with a solemn expression.

This document is from a well-known analyst on Wall Street, and the content is the analysis and forecast of the US consumer market, and the analyst is pessimistic about the US consumer market.

The United States does not lack the world's top economists, including Nobel Prize winners and Nobel Prize judges. How can the great people on Wall Street not see that something as serious as the subprime mortgage crisis is not for nothing? Take it!

Therefore, at the beginning of 2007, banks such as Citi and HSBC, as well as financial institutions such as ****, had already put forward warnings against the subprime mortgage market in the United States.

But it is a pity that the then US President George W. Bush, like his father, was a good player in military affairs and diplomacy, but was a mess in domestic affairs and economy. In the face of the potential economic crisis in the United States, no effective policy has been introduced. After the term expires, he goes back to the big farm in Texas and directly throws the mess of the subprime mortgage crisis to the next term.

However, Wilden, as the president of Johnson \u0026 Johnson, cannot remain indifferent to the impending crisis.

Johnson \u0026 Johnson's products, most of which are consumer goods, are extremely sensitive to market reactions. If the consumer goods market declines, it will directly affect the survival of Johnson \u0026 Johnson.

Enterprises are facing difficulties, and the solution is nothing more than open source and throttling.

However, with the current economic situation in the United States, the role of open source may not be large. The entire consumer market is sluggish, and developing new markets is almost like courting death.

Even Apple's iPhone, the world's most popular electronic product, sold only 6 million units in those two years, which is about the same as the current one-month sales of Xiaomi.

Therefore, in front of Johnson \u0026 Johnson, there is only one way, and that is throttling.

Reducing production costs is the best way to throttle.

Thinking of this, Wilden couldn't help but sigh, then he picked up the phone, dialed a number, and said:

Go back to the Chinese and tell him that our Johnson \u0026 Johnson company will send someone to China to inspect his production factory. If his factory can meet our production requirements, we can hand over the orders for electronic blood pressure meters and blood glucose meters to them. Do!

...

Lu Guangming came to Li Weidong's room excitedly.

Chairman, Johnson \u0026 Johnson has promised to send a delegation to inspect our production plant! Lu Guangming said excitedly.

I won the bet again! Li Weidong took a deep breath and continued; Then you have to go back to China early to prepare.

I'll prepare and book a flight back to China. Lu Guangming nodded, and then asked, Then Roche and Bayer in Germany, and Omron in Japan, do we still want to go?

Don't be in a hurry to go to Germany. From what I know about German companies, they will not easily move their factories to other countries. As for Japan, you can put it away first. The Japanese always admire the United States. If we can It will be much easier to win the foundry of Johnson \u0026 Johnson and then go to Japan for the foundry.”

Li Weidong paused, then said: This time, Johnson \u0026 Johnson is willing to send a delegation, a large part of the reason is that the US economy has problems, and the prospects of the retail industry are not optimistic, so Johnson \u0026 Johnson will consider letting us be the representative. work.

If the U.S. economy is thriving and the future of retail is bright, Johnson \u0026 Johnson will probably ignore us. Even if it is to transfer the production line, it will not choose the foundry model, and it is estimated that it will directly go to the country to build a factory.

The subprime mortgage crisis was a disaster for American companies, but it was an opportunity for many Chinese companies.

After the subprime mortgage crisis, the hollowing out of the US manufacturing industry has become more and more serious, and more and more manufacturing industries have gradually left the United States. Move to countries with lower production costs.

The production cost mentioned here refers not only to the wages of workers. If workers with low wages can become a big manufacturing country, then Africa has been manufacturing everywhere decades ago.

In addition to the cost of employment, policies, regulations, taxes, land, energy supply, transportation, supply chain, etc., are all included in the cost of production.

In these respects, the United States is clearly not dominant.

Not to mention the high labor cost in the United States, there are also labor unions everywhere, and they will strike at every turn to demand salary increases and benefits.

In terms of energy, although the US electricity price is not high compared to its income, the US power supply network is actually relatively backward, and the US power system is mainly operated by private enterprises.

Private companies are interested in profits, and you can't expect private power companies in the United States to be like China's State Grid, which would rather lose money and send electricity to every remote rural area.

Moreover, private companies are not willing to bear the cost of grid construction. In order to obtain power supply, many American companies have to pay an additional fee for the grid to the power company, so that the power company will connect the wires to the door of the company.

Therefore, many larger companies will open their own power companies to generate their own electricity for their own use, which is cheaper.

Large enterprises have the capital to build free power grids, while small and medium-sized enterprises cannot build power grids by themselves. For small and medium-sized manufacturing industries, the private power grid system in the United States is really not very friendly.

As for transportation, the logistics industry in the United States is very developed, but the transportation efficiency is low, and the freight is not low.

This is mainly because the American infrastructure is too outdated, which directly affects the operation of the logistics industry. The developed logistics industry has been held back by the backward infrastructure, and a Los Angeles congestion has caused a shortage of goods on the shelves of American supermarkets. As a result, most of the trillion-dollar infrastructure bills proposed by Biden in later generations were voted for infrastructure.

In the short term, the biggest damage to the U.S. from the subprime mortgage crisis is actually the U.S. manufacturing industry. It was not until a few years later that the United States set up trade barriers, which stopped the outward migration of American manufacturing industries, and some manufacturing industries began to return to the United States.

...

In American business circles, the news of Ford's slimming has been spreading for a long time.

In 2006, Ford suffered a huge loss of US$12.6 billion, a loss of profits for the past five or six years.

Faced with this situation, Ford was forced to come up with a slimming plan that would sell some of its brands and assets to stop the company's losses.

In addition to Ford, the other two major U.S. auto companies are not having a good time.

General Motors suffered a huge loss of US$38.7 billion in 2007, a huge loss of US$30.9 billion in 2008, and filed for bankruptcy in 2009. Then the U.S. government took over, and finally the company was saved.

In 2007, although Chrysler lost only 1.6 billion US dollars on the books, it spent 11 billion US dollars to quell the workers' strike. After that, in 2008, it lost 8 billion US dollars. In 2009, it went bankrupt directly and was sold to Fiat Group.

The three major U.S. auto companies have suffered huge losses. A large part of the reason is that there are problems in the U.S. economy. The subprime mortgage crisis has begun to take shape, which has weakened the U.S. consumer market.

In addition to the three major U.S. automakers, European, Japanese and South Korean brands also saw sales decline in the United States. In the U.S. auto market in 2008, Toyota's sales decreased by 15.4% year-on-year, Honda by 7.9% year-on-year, Nissan by 11% year-on-year, Hyundai by 14%, Kia by 10.05%, Porsche by 25%, and BMW by 9.7%

The United States is a country on wheels. In the United States, it is almost impossible to move without a car. The decline in car sales also directly shows how bad the American economy was at that time.

To make matters worse, the U.S. auto union is still doing things at this time.

Take Chrysler as an example. They were already in trouble in 2007, and at the same time suffered the worst strike wave. Chrysler's factories in 14 states in the United States were all shut down. In the end, Chrysler had to give $11 billion to American auto workers. Federation, to start a medical and retirement security fund.

Auto workers in other companies, seeing that Chrysler workers made a lot of money, followed suit and went on strike, demanding increased treatment and benefits.

Then General Motors lay down the gun. Originally, General Motors had the opportunity to rely on corporate bonds to survive the subprime mortgage crisis. However, because of the workers' strike, GM's corporate bonds had problems, and finally they had to apply for bankruptcy protection.

Therefore, some economists in later generations believe that the two major auto giants, GM and Chrysler, were both brought down by the Auto Union, which is not aimless.

Many companies that invest in the United States spend millions of dollars each year to professional labor relations companies, in order to resist American labor unions.

In hindsight, it was a successful business strategy for Ford to sell its assets during the subprime mortgage crisis and to lose weight, thereby avoiding bankruptcy filings.

But if you look at it for ten years, Ford still cannot escape the dilemma of decline.

In the Chinese market, although the Lincoln brand occasionally has some dazzling performances, it has always been difficult to conceal the fact that Ford's market share has continued to decrease.

Especially after entering the era of electric vehicles, the rapid rise of Chinese car companies has made American cars, which have been criticized for their high fuel consumption, even worse.

In the U.S. market, Ford relied on the F-series pickup trucks to hold its ground. In terms of sedans and SUVs, Ford was completely inferior to the Japanese duo.

However, the assets sold by Ford, Jaguar Land Rover and Volvo, not only turned losses into profits, but also became more and more prosperous. Ford's assets appear to be selling at a loss.

Now Ford is planning to sell assets around the world to implement a slimming plan, so it also attaches great importance to potential buyers. At Ford's headquarters, Li Weidong met Bill Ford, the head of Ford.

Bill Ford is the fourth generation of the Ford family and the great-grandson of Ford founder Henry Ford. As early as 1979, he joined Ford and served in various departments of Ford. He joined Ford's board of directors in 1988, became Ford's CEO in 2001, and became Ford's executive chairman in 2006.

Looking at this resume alone, Bill Ford was trained as Ford's own admission.

After Li Weidong and Ford exchanged a few words, they went straight to the topic.

Li Weidong said, Mr. Ford, I am very interested in your company's slimming plan, and I hope to help your company complete this slimming plan.

Obviously, he took a fancy to Ford's assets and wanted to take advantage of this opportunity to get a bargain, but he said that he was here to help Ford. With a few simple words, Bill Ford realized that he had encountered a more difficult opponent.

Bill Ford is also a good negotiator. As early as the early 1980s, he acted as Ford's representative to negotiate with the United Auto Workers Union, and he also negotiated a favorable outcome for Ford.

In the United States, the person who can negotiate with the auto union and win the negotiation is definitely a genius.

I saw Bill Ford smiled slightly, and then said, Mr. Li, Ford does have a lot of high-quality assets that can be shared, so that more companies can profit.

Obviously it is selling something, but it is said that it is to share to make you make money, making it seem like the buyer owes Ford a sum, and Bill Ford, a master negotiator, is not at a loss at all.

Bill Ford continued: We own more than 30% of Mazda, and Mazda's sales in Asia have been very good. I guess Mr. Li will be interested in this, right?

Mazda can also be regarded as a century-old company in Japan. It first started by making wine corks. It began to produce trucks in 1931, and began to produce cars in 1940. The history of its production of cars is several years earlier than that of Toyota.

At the end of the 1960s, Ford cooperated with Mazda to produce gearboxes. Then Ford took advantage of the deterioration of Mazda's business and continued to acquire Mazda's shares, and its shareholding ratio reached 33.4%, which is more than one-third. At that time, Mazda The presidents are all sent by Ford.

This is also an old method used by American companies. First cooperate with you, and then wait for an opportunity to eat you. Japanese companies were deeply affected, and then Korean companies were all taken by Americans and became American. Working boy. Even TSMC, the Island-protecting Mountain that is blown every day on the other side, is also half of the shares of the Americans.

Mazda entered the Chinese market in the early 1990s, and later established a joint venture with FAW, and successively launched two popular models, the Ma3 and Ma6.

Around 2010, Mazda cars sold very well, especially the red Ma Liu. The appearance is very fashionable and popular with young women. The price is not expensive, and the bosses can afford it. It is the first generation in China. The Mistress Car.

Later, the mistress car gradually became introverted, and the bosses also upgraded their consumption. The horse six was despised by the mistresses. As a luxury brand BMW MINI, took the place of the horse six, and later it was upgraded to a more luxurious brand Porsche. Macan.

Since Mazda's sales in the Chinese market are very good, Bill Ford instinctively believed that Li Weidong came for Mazda shares.

At this time, Bill Ford had already begun to ponder, and took the opportunity to hit Li Weidong hard. After all, for the Chinese, Mazda, whose sales are rising, is definitely a high-quality asset.

However, Li Weidong smiled and shook his head: Mr. Ford, I am not interested in Mazda's shares. I am more interested in Jaguar Land Rover, a subsidiary of your company!

Jaguar Land Rover? Bill Ford, a master negotiator, couldn't help showing a surprised expression, and then looked up and down Li Weidong.

Is the Chinese in front of him planning to swallow an elephant?

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