Chapter 86 Li Weidong's Sales Channels
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The entire enterprise didn't even have a single salesperson, which was normal in the early and mid-1980s. How can companies from the era of planned economy know how to find sales!
The tertiary production of a garment factory originally lived on orders from transportation companies, and of course there were no sales staff.
At present, the four workshops of the garment factory are running at full capacity and have produced more than 4,000 sets of leather jackets, but none of them have been sold yet. The cost of these 4,000 sets of leather jackets cost 160,000. Of course, Li Weidong wants to sell the leather jacket as soon as possible to get back the funds.
Clothes and other commodities are a good choice to put on the shelves of the supply and marketing cooperatives. However, at that time, the supply and marketing cooperatives were still bullshitting. They were picky about products and customers, obviously not a friendly partner.
The cost of a leather jacket is 40 yuan. As an old black-hearted businessman, Li Weidong plans to sell it for 70 yuan.
At such a price, with the spending power of the Qinghe region, it is impossible to digest more than 4,000 sets of leather jackets. So leather jackets still have to be shipped to surrounding cities for sale.
However, with Li Weidong alone, it is impossible to build a sales network in several surrounding cities.
For the sale of leather jackets, Li Weidong has already thought of a plan.
I saw Li Weidong found a snakeskin sack, put on more than a dozen leather jackets, and put on one himself, and rode a motorcycle to the Qinghe Passenger Transport Station.
When he arrived at the passenger station, Li Weidong did not go in, but went all the way west to an urban-rural junction area to the west of Qinghe Passenger Transport. There was an open space here, all of which were street stalls, and spontaneously formed a small market.
The small market is very lively, bringing together all kinds of small commodities, such as coarse cloth, needles, pots and pans, and all kinds of daily necessities.
And most of them are clothes and shoes.
Li Weidong was riding a motorcycle and wandering around the market when he saw a clothing stall selling flared trousers, and immediately approached.
When the stall owner saw a young man riding a motorcycle, and he was wearing leather, he immediately judged that he had met a rich and high-ranking son, and his face was suddenly filled with smiles.
Comrade, what do you want? I have flared pants here.
Just came in from the south this morning. ' said the stall owner.
Li Weidong heard that the stall owner had a local accent
He immediately shook his head: No. Then he stepped on the gas pedal and continued to walk forward.
quickly
Li Weidong saw another jeans seller.
Leather jackets and motorcycles stand out
The stall owner immediately stepped forward and sold it to Li Weidong.
Comrade
Come and see the jeans, they are all new
This is what Hong Kong Island stars wear.
The stall owner has a southern accent
Li Weidong stopped immediately and asked, Are you from Wenzhou?
Yes, Ryan's. The stall owner replied.
Finally found one. Li Weidong immediately got off the motorcycle and came to the stall owner
He asked, That's what the boss calls you?
the word boss
In 1986, it was not often used. The cities in the south with developed private economy were better. In those cities in the north where traditional industries were the mainstay, it was a bit awkward to call someone boss.
Qinghe is an undeveloped northern city, and it is even more unfamiliar to the name boss.
At least this Wenzhou stall owner has never heard the word boss mentioned by Qinghe people since he came to Qinghe.
Wenzhou stall owners travel south and north
In the end, he was still knowledgeable, and he quickly got out of the title of boss
He said, My surname is Zhang.
It turned out to be Boss Zhang! How long have you been doing business in Qinghe? Li Weidong said, picking up a pair of jeans.
look at the workmanship
Then measure it again.
The stall owner just treats it as a customer who meets a chat
He began to chat with Li Weidong.
Chatting and chatting, Li Weidong showed off the leather jacket on his body.
Boss Zhang, what do you think of my leather jacket? Li Weidong asked with a smile.
You should have bought it from Hong Kong Island, right? I saw the Hong Kong Island singer on the poster, wearing this style. The stall owner said.
Then how much do you think my leather jacket will cost? Li Weidong asked again.
At least 600 yuan, maybe more. After all, things on Hong Kong Island are precious. The stall owner replied.
Li Weidong also knew that there was an element of flattery in the stall owner's words. He shook his leather jacket indifferently, and then said, This dress is only 70 yuan!
Seventy dollars? So cheap? The stall owner showed an incredible expression, and then asked softly, Isn't this leather?
It's not real leather, it's artificial leather. Li Weidong didn't hide it either.
Artificial leather? It looks the same as real leather! The stall owner sighed, this time he was not flattering, but telling the truth.
Not only does it look like genuine leather, it also feels like genuine leather!
Li Weidong said, took out a leather jacket from the snakeskin pocket on the back seat of the motorcycle and handed it to the stall owner.
The stall owner touched the leather jacket, rubbed his hands, put it on his nose and smelled it again, and said, It feels like real leather, this is not what we make leather goods, and we really can't tell the difference. Sell it for seventy yuan, it's worth it, it's really worth it!
Well, this kind of artificial leather has a soft and natural luster, soft to the touch, feels the same as real leather, and is resistant to abrasion, aging, cold and breathable, and the key is that it can be washed if it gets dirty. Look at the workmanship, the lines , straight and straight, produced in a regular state-owned factory...
In an instant, Li Weidong turned into a salesman and began to introduce leather jackets.
Why do I think he's more like a clothes seller! The stall owner was taken aback by Li Weidong, and finally he couldn't help but ask, Where did you buy this leather jacket?
Li Weidong had been waiting for the stall owner's words for a long time, he took out a card like a conjuration, handed it to the stall owner, and then said: If you want to buy this kind of leather jacket, just go to this place, the ex-factory price is 70 yuan , the old man is not deceived!
The clothing factory of the transportation company, the address, the eastern section of Jiefang Road... The stall owner read the address above, and the next second, he suddenly realized that Li Weidong was here to sell leather jackets.
A sense of frustration rose from the stall owner's heart. As a Wenzhou vendor who sells clothes, it is really unqualified to be sold by others to the door! I have shamed Wenzhou businessmen!
Comrade, what's your relationship with this transportation company's garment factory? the stall owner asked involuntarily.
I'm the director of this garment factory, and this leather jacket is our product. Li Weidong said, getting on his motorcycle and looking for the next Wenzhou vendor.
Hey, comrade, don't forget your jacket! The stall owner immediately stopped Li Weidong. The jacket Li Weidong just handed over was still in his hand!
Boss Zhang, this is a sample, so you can keep it. If you think the jacket from our factory is okay, go to our factory to buy it! If you think it can't be used, this jacket is also for you! Li Weidong said with a smile .
Looking at the back of Li Weidong's departure, the stall owner took a deep breath. An unpleasant odor was all exhausted from Happiness 250.
Looking at the leather jacket in his hand, the stall owner hesitated for a while, but he really put it on, then took the mirror and made a stinky move.
This guy can do business!
Li Weidong strolled around the market, picking out the stalls of Wenzhou vendors to sell them, and soon he sent out dozens of leather jackets, which were worth thousands of dollars at the cost of 40 yuan.
In Li Weidong's view, the value of these thousands of flowers should not be underestimated by these Wenzhou traders. What they can bring to the garment factory is hundreds of thousands of business.
The Wenzhou vendors who sell clothes in these markets are Li Weidong's sales channels.
When it comes to doing business, people from Wenzhou, Putian and Chaoshan are really hard to decide. However, Li Weidong couldn't find people from Putian and Chaoshan for a while, so he could only ask people from Wenzhou to help sell leather jackets.
Before the reform and opening up, Wenzhou businessmen began to do the most primitive business by bartering. After the reform and opening up, Wenzhou merchants spread rapidly across the country.
The first batch of self-employed in Qinghe area were traders from Wenzhou.
Wenzhou merchants came to Qinghe with all kinds of small commodities, clothes and shoes from Jiangsu and Zhejiang. As soon as they got off the car, they set up stalls near the bus station to sell their goods.
Over time, a small market was formed near Qinghe Bus Station.
Those traders from Wenzhou, after getting off the car, came to the nearest small market and propped up their stalls. Afterwards, many unemployed locals in Qinghe also imitated Wenzhou people and set up stalls to do business. The small market near the bus station has also grown slowly and gradually turned into a large market.
Although they all do business in the same market, local traders are different from Wenzhou traders. Local traders in Qinghe are often limited to Qinghe, while Wenzhou traders focus on the whole country.
It is also for this reason that Li Weidong chose Wenzhou merchants for sales, because Li Weidong knew that Wenzhou merchants had the ability to sell leather jackets all over the country, while local merchants probably only knew how to develop in the local market of Qinghe.
Li Weidong introduced leather jackets to Wenzhou merchants today. Wenzhou merchants will buy them tomorrow. Maybe they will immediately carry leather jackets and go to Beijing or Shanghai to sell them. Give them a week. It is estimated that some people will bring leather jackets to the west. Xinjiang to go.
The local traders in Qinghe did not have the courage to introduce leather jackets to them. Then the next day, the local market in Qinghe was full of leather jackets, and then there was a ferocious price war.
The stall owner surnamed Zhang came to the front of the garment factory with an empty snakeskin bag. He looked at the small card in his hand, then looked at the door of the garment factory, and said to himself, It should be here. .
At this moment, the uncle who was the gatekeeper of the garment factory stuck his head out, looked at the stall owner Zhang, then looked at the snakeskin bag he was carrying, and asked, Are you here to buy leather jackets?
The stall owner nodded, then shook the card in his hand, and said, Your factory manager asked me to come.
Oh, you're talking about Director Li! The janitor pointed in one direction and said, Go over there, the warehouse is there, just go over there.
Thank you! The stall owner Zhang nodded, thinking that the gate of this state-owned enterprise doesn't seem to be that difficult to enter.
The stall owner usually picks up the goods, and all of them go to some small clothing workshops. After all, in his hometown of southern Jiangsu, there are small clothing workshops everywhere, and even if there is a sewing machine, he dares to make clothes and sell them out. These small clothing workshops don't talk about any brands, and they just make whatever clothes are easy to sell.
The stall owner Zhang followed the instructions of the gatekeeper and walked towards the warehouse. He saw a familiar figure from a distance and came over with a snakeskin bag.
This person is a fellow from Wenzhou of the stall owner, and also has a stall in the market west of the station.
Seeing fellow villagers, the pace of the two of them involuntarily became much faster.
The stall owner Zhang realized that some fellow villagers had already received the goods, so he had to hurry up, lest the money would be taken away by fellow villagers. And fellow villagers also realized that another fellow villager came to get the goods, and there was one more competitor, and the leather jackets had to be sold quickly!
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