Chapter six hundred and seventieth problems again and again

Chapter 670

According to Li Weidong's thinking, the scientific research department began to conduct research on small and micro agricultural machinery.

Ni Guilin from Fukang Agricultural Machinery Research Department pointed to a small internal combustion engine and said: With the current technology of small internal combustion engines, there is no problem with the power, the problem is the mechanical load.

We found in the experiment that if the soil block is relatively hard, the mechanical load will be too large, the chain will not be able to buffer, and the chain will often break.

Our country has a vast land area, and the climate and soil conditions are different in different places. Even in the paddy field areas in the south, there are some places where the soil is relatively hard. If you use chains, you cannot meet all the needs.

For mechanical equipment with a small internal combustion engine, it is very common to use a chain as a transmission device. The chain transmission has a simple structure, is cheap, and is easy to maintain.

But the chain has a shortcoming, that is, the load capacity is insufficient, but anyone who has broken the chain while riding a bicycle can understand it.

So Li Weidong asked, Is there any solution?

Changing the transmission part is the easiest solution. At present, I have thought of two kinds of transmission parts. The first is to use gears for transmission, and the second is to use belts for transmission. Both have their own advantages and disadvantages.

Ni Guilin went on to say; Using gear transmission has the highest stability and can maintain high power output, but we are making small and micro agricultural machinery, and it is technically difficult to install gear transmission in a limited space.

In addition, the cost of gear transmission must be higher, and there are certain requirements for manufacturing technology and installation accuracy. Later maintenance will be more troublesome, at least it is difficult for ordinary farmers to replace manually.

If the belt is used for transmission, the cost will be much lower, and the belt has good toughness, which can alleviate the impact, and the replacement is relatively simple, and farmers can replace it manually by themselves.

However, the belt drive also has two very fatal shortcomings. One is that it is easy to mix with sand, which is unavoidable in daily operations for agricultural machinery.

The second disadvantage is that the belt is easy to slip after being damp, which will directly affect the efficiency of the machine. If we only cultivate the dry land in the north, we don't have to worry about belt slippage.

But in the southern region, paddy fields are the main products. Long-term paddy field operations will inevitably cause the belt to get wet. At that time, the problem of belt slippage may cause our machines to lie down directly!

Li Weidong thought for a moment,

He opened his mouth and said: The belt is definitely unusable. Let alone the problem that the belt slips when it encounters water, it cannot be solved at all. The belt drive is also a relatively simple structure, and it is easy to be imitated by competitors.

What we want to do is small and micro agricultural machinery with certain scientific and technological content, not shoddy low-end products, so they cannot be easily imitated by other companies.

As for gear transmission, I also think it is not suitable. Gears are too delicate after all, and a lot of material technology and processing technology are involved in it. We have the ability to study high-end material technology. Is it worth it to be a small and micro agricultural machine?

So I don't think either is desirable. I have a third idea here, Mr. Ni, what do you think of us using the transmission shaft?

Using drive shafts on small agricultural machinery? I haven't really considered it. Looking at the whole country, it is also a blank field! Ni Guilin said.

Li Weidong said: In the past, the transmission shafts were used on medium and large agricultural machinery. Those large agricultural machinery companies looked down on small and micro agricultural machinery, so they would not do research and development on small and micro agricultural machinery, let alone think about it. The transmission shaft is used on small and micro agricultural machines.

I think we can give it a try. The transmission shaft is stable and not as delicate as the gears. Although the cost is higher than that of the belt drive, it has strong environmental adaptability, and it is no problem whether it is used in paddy fields or dry land.

Okay, I'll try it with the transmission shaft! Ni Guilin nodded and agreed.

Li Weidong went on to say: The best way is to design a set of generalized power transmission components for small and micro agricultural machinery based on the transmission shaft. Then we will apply for a patent, so as to avoid imitation by other competitors.

...

Since the elimination of counterfeit and shoddy products, the sales of Puppy Electric have increased significantly.

In the overseas market, thanks to the promotional effect of F4, the products of Puppy Electric are selling rapidly in East Asia. Such as kitchen appliances, beauty products, etc., sales are very hot.

At this time, F4 has already started to hold concert tours in East Asia, and F4's popularity is about to reach its peak.

The main fans of F4 are women, so beauty products for women and kitchen appliances for housewives will naturally sell better.

Holding a very eye-catching statistic, the smile on Wang Jiuyang's face became even more intense.

Chairman, last quarter our domestic profits increased by 50% year-on-year. It seems that the effect of cracking down on counterfeiting is still very obvious. Based on the overall increase in profits, I want to increase investment in publicity and find more celebrity endorsements .” Wang Jiuyang said.

Is there a suitable candidate? Li Weidong asked.

Kitchen appliances and beauty equipment account for a large part of our product profits, so I think we can find popular female stars to endorse, which is more suitable for our products.

Wang Jiuyang paused, and then said: The most popular female star in the past two years should be Ms. Zhang. And she is also internationally famous, and she is considered a big name in the entire discourse entertainment circle!

Ms. Zhang's advertising endorsement price is not cheap! Although she is very famous, the price-performance ratio may not be very high. Li Weidong pondered for a moment, and then said; Although I have made money recently, but money can You can't spend it indiscriminately.

Chairman, do you have any suitable candidates? Wang Jiuyang asked.

There will be the Athens Olympics this year. Have you ever thought about finding a sports star to do an advertisement endorsement? The advertisement endorsement fee of a sports star is cheaper than that of an entertainment star, and their image is good. The most important thing is that they can take advantage of the Athens Olympics. heat.

Li Weidong went on to say: There is a young guy named Liu Xiang in hurdle sports. Do you know that? Men's track and field racing in our country has always been relatively weak, and short-distance track and field is not very good in Asia as a whole.

If he can achieve results in the Olympics, it will be a very important breakthrough for our country's sports. If he can really win an Olympic gold medal, it will be more exciting than the men's football team entering the World Cup.

Hurdles, Liu Xiang, I wrote it down! Wang Jiuyang wrote down Liu Feiren's name in his notebook, and then said; But this Liu Xiang is a man, right? I think we should find another female spokesperson, After all, our products are positioned with female consumers as the main group.”

Then add a women's volleyball team! Li Weidong continued: The women's volleyball team has a special meaning to our country, we have all experienced the era when the women's volleyball team won five consecutive championships.

The results of the women's volleyball team in the past few years were somewhat unsatisfactory, but in the past two years, the results of the women's volleyball team have rebounded. Didn't they win the World Women's Volleyball Grand Prix and the Women's Volleyball World Cup last year?

If the women's volleyball team can win the championship again in this year's Olympics, it should evoke the memories of many people, and the entire women's volleyball team will also have high commercial value. And the endorsement fee for the women's volleyball team shouldn't be expensive, right?

This is a big deal with a small amount of money, and the price is very high. In addition, you can go to the experts of the General Administration of Sports to inquire and see which athletes still have a chance to win the championship. Just sign a few more athletes. When we wait for the Olympics, let's take a wave of enthusiasm!

Okay, let me inquire about it. Wang Jiuyang nodded and agreed, and then continued: Chairman, there is one more thing I need to report to you. After a while, there will be a Las Vegas Consumer Electronics Exhibition. Including household appliances, computers, and communication equipment, I want to participate.

Las Vegas, the casino city? That's the largest convention and exhibition city in North America! Li Weidong continued to ask, There should be many big brands participating, right?

Several big brands in Europe and the United States should all go. In addition, several major home appliance companies in Japan and Samsung in South Korea will also participate, especially Samsung Electronics. I heard that they also have high expectations for this exhibition. The exhibition area, and plans to bring a lot of new products there. Wang Jiuyang said.

Where are the domestic home appliance brands? Li Weidong continued to ask.

Haier was the first to receive the invitation letter, so Haier will definitely go. We also learned about this home appliance exhibition from Haier. I also inquired with colleagues in the industry. Midea, Gree, TCL, and Skyworth have already decided I have participated, and Supor, Boss, Changhong, Hisense, and Oaks are also interested in participating. It’s just that a booth needs to pay a registration fee of 30,000 US dollars.” Wang Jiuyang replied.

30,000 US dollars is not too expensive, and the well-known domestic appliance brands are going! Then we can't be absent! Li Weidong sighed lightly, and then said: Our country's home appliances have grown from scratch, and have developed two After more than ten years, it is time to go out of Asia and go to the world!

...

Puppy Electric is making great strides here, but Beverly Engineering has encountered some troubles.

Ding Youliang of Fukang Engineering Company handed a document to Li Weidong and said, The China Insurance Regulatory Commission has just issued a document to suspend auto loans!

You also know that these years, self-employed people rarely purchase construction vehicles with full payment, and they basically rely on loans. If there is no car loan, our sales will be greatly affected.

The car loan was suspended? Li Weidong recalled it carefully, and vaguely remembered, it seemed that such a thing really happened.

In 2004, the China Insurance Regulatory Commission suspended auto loans for a period of time. Later, the China Banking Regulatory Commission issued a new Auto Loan Management Measures to further regulate the auto loan business, and then auto loans were resumed.

As early as the late 1980s, there were private loans to buy cars in China, but the number was not large.

After all, everyone with a driver's license at that time basically had a class, and cars were not just bought. Government agencies and public institutions have to go through the back door to approve a slip if they want to buy a car. How can there be extra wheels to buy privately!

In the 1980s, privately bought cars for transportation purposes, and since there were no professional car loans, all the loans at that time were general in nature. Not only did they have to have asset mortgages and guarantors with identity, but they also had to have connections in the bank. , to get the loan.

It was not until 1993 that the then North Ordnance Industry and Automobile Trading Company proposed the concept of purchasing cars by installments.

At that time, there were two ways of installment payment. One was that car dealers raised their own funds and provided installment services to consumers.

The second is that automobile manufacturers provide vehicles to dealers, and dealers provide installment payment services to consumers, and then return the money to the manufacturers after receiving the money.

Either way, car dealers need to have relatively strong financial strength, capital operation capabilities and risk control capabilities, and there are not many car dealers with these in the whole country, so the overall scale of installment payment is very limited.

By 1995, financial institutions began to directly participate in the auto credit consumer business. Enterprises such as FAW, SAIC, and Tianjin Automobile all established special financial companies, and then cooperated with banks to develop auto credit business.

The strength of the bank's operating capital is naturally much stronger than that of ordinary enterprises. After the bank intervened, the domestic auto loan business really started.

However, there was no personal credit system established in China at that time, and banks lacked experience in this area and effective risk control methods, so more frontline problems were exposed. So in September 1996, the People's Bank of China ordered the suspension of the auto credit business.

In order to control risks, the country established a car credit consumption quota at that time, and the annual car loan amount should not exceed this quota to prevent the disorderly expansion of auto loans and reduce risks.

For example, in 1998, the amount of auto consumer loans was only 400 million yuan. As far as the banking system is concerned, if the 400 million is loaned out, even if all of them are not repaid, it can still bear this kind of loss.

With such a large market in China, the loan amount of 400 million yuan was not enough for Mr. Ken, so in September 1998, the People's Bank of China issued the Administrative Measures for Automobile Consumption Loans to loosen the restrictions on auto loans.

Then the central bank issued the Guiding Opinions on Developing Personal Consumption Credit. Since then, the credit consumption of automobiles has a clear policy basis.

The liberalization of policies has led to a rapid increase in private car consumption. In big cities such as Beijing, Shanghai and Guangzhou, the proportion of private car purchases exceeds the proportion of unit purchases, and cars have begun to enter the homes of ordinary people.

It was at this time that major insurance companies also began to intervene in auto consumer credit. Insurance companies launched auto loan insurance to share the risks of banks. consumption patterns.

China's auto loan consumption also began to blow out. In 1999, it was 2.9 billion yuan, in 2000 it was 18.6 billion yuan, in 2001 it was 54.6 billion yuan, in 2002 it was 94.5 billion yuan, and in 2003 the credit scale exceeded 200 billion yuan.

It took only five years to go from 400 million to 200 billion. Such an astonishing growth rate also means that it must be accompanied by great potential risks.

Finally, this potential risk emerged at the end of 2003.

Due to the unsound credit reporting system at that time, a large number of bad debts appeared in financial institutions, and the compensation rate of auto loan insurance remained high. We all know that when the insurance company wants to pay compensation, it will take out all the details of the provisions. In short, I have the right to interpret, and I will not pay this or that.

And the bank is not a vegetarian, as far as the right to explain is up to me, the bank is the ancestor! If you pay less money, you will not be responsible for leaving the cabinet. If you pay more money, you will get back your undeserved benefits. Anyway, my bank is justified!

As a result, rogues became rogues, and there were often many legal disputes between banks and insurance companies due to compensation issues.

But if the compensation is not paid, the insurance company must have ignored it. Therefore, it was not the central bank or the China Banking Regulatory Commission that stopped the auto credit at that time, but the China Insurance Regulatory Commission.

The suspension of auto credit by the China Insurance Regulatory Commission also directly collapsed the auto consumption model of the four-party cooperation between banks, insurance companies, auto dealers, and manufacturers.

Among them, the most affected market is naturally the market of medium and heavy commercial vehicles, such as various freight vehicles, large passenger vehicles, special transport vehicles, and construction machinery. The sales volume fell instantly.

All of this, until October 2004, the China Banking Regulatory Commission issued the Auto Loan Management Measures, which replaced the previous Auto Consumption Loan Management Measures, re-regulated the auto loan business, and also downplayed the role of insurance companies in the auto loan business , the domestic auto credit has just returned to the right track.

The car loan was suspended, and the impact on Fukang Engineering can be described as fatal. Because a large part of Fukang Engineering's customer base is self-employed.

This is mainly because Li Weidong's technical school uses Fukang engineering machinery, and in the teaching process, the teacher is also subtly instilling information to the students that Fukang excavators are good and Fukang loaders are good.

Therefore, after the students graduate, they will definitely give priority to purchasing equipment from Fukang Engineering.

Where can ordinary people afford a construction machine worth hundreds of thousands? So all need car loans.

Now that loans are not allowed, those students can no longer afford construction machinery. The sales volume of Fukang Engineering's products was directly cut off from the head, leaving only the ankles.

Li Weidong frowned and thought for a long time. This is a problem caused by the policy, and the best solution is to wait for the policy to be loosened.

In about half a year, the China Banking Regulatory Commission will issue new regulatory policies, and auto loans will resume, and the crisis of Fukang Project will be resolved by then.

It's just a passive way to deal with it.

As an entrepreneur, you can't just wait for everything and rely on passive responses to solve problems. Sooner or later, the business will be ruined. So you still have to be proactive.

So Li Weidong said: Well, we can do auto finance, set up a special financial company, and use funding channels other than banks to break the current deadlock. There are precedents in Western countries in this regard, we can refer to it and learn from it. .”

Chairman, as far as I know, there were car sales companies doing this business before, but they didn't do it in the end, mainly because they would lose money. Ding Youliang paused, and then explained:

After all, we are a company. We are far inferior to banks in terms of capital, and our risk management and control capabilities are not as good as financial institutions. Now even financial institutions can't manage the risk of car loans. How can we, a private enterprise, manage risks!

I mean looking for funding channels other than banks. Did you say that you want to do auto credit business! Li Weidong said with a smile.

Don't do car loans? Then what to do? Ding Youliang asked a little confused.

We do car financing lease! Li Weidong said, smiling like an old fox again.

Today's update is delivered, thank you parents for subscribing. Recently, the temperature has fluctuated from hot to cold, and I have experienced occupational diseases again. My cervical spine and lumbar spine are sore. It is more comfortable to lie flat on the bed. So the update may be unstable, I hope you will forgive me.