Chapter six hundred and seventy first great cleverness always finds a way

Chapter 671: There's always a way to be smart

When it comes to playing with finance, the United States is definitely doing its part. China's first auto finance company in history was also established by SAIC-GM. GM has also become the largest auto finance company in China by virtue of its earliest layout.

At that time, the China Banking Regulatory Commission also issued the Administrative Measures for Auto Finance Companies, which made the business of auto finance companies subject to the supervision of the China Banking Regulatory Commission, and could be connected to the central bank's credit reporting system, achieving the purpose of risk control.

Insurance companies withdrew and auto finance companies stepped in, turning the auto loan business into a competition between banks and auto finance companies.

Compared with banks, auto finance companies also have advantages, because auto finance companies are established by major car companies. The so-called fat water does not flow to outsiders. When car dealers sell cars, they will naturally recommend their own brands first. auto finance company.

Although banks hold a large amount of funds, they lose in terms of channels.

The demand for automobiles in the Chinese market is still very large. Auto finance companies have solved the problem of car purchase funds and stimulated the consumption of automobiles. In the next few years, China's automobile sales began to make great strides forward.

Auto finance services are actually loans, and the interest rate is higher than that of bank auto loans. This is a big piece of fat, and many people want to take a bite.

But this business of lending can be done by anyone who wants to do it? Therefore, auto finance companies are subject to the supervision of the China Banking Regulatory Commission, and there are only a dozen business licenses for auto finance companies in the whole country.

What should those who want to engage in auto finance business do if they cannot obtain the license to operate an auto finance company?

So the smart people who want to make money think of the car financing leasing business.

Car financing lease is similar to loan, except that what is signed is not a loan contract, but a lease contract.

Consumers come to buy a car, although I can’t give you a loan, but I can give you the car in the name of leasing, and the rent you pay every month is equivalent to a loan. After the rent is paid, the ownership of the car will belong to you .

Later generations often see reports that they bought a car with a loan. When they looked at the green book, they found that the car was not their own, but a car rental company. Looking at the contract, they signed a car rental contract instead of a car purchase contract. This is the car financing leasing service.

I have to say that the person who thought of this trick at the beginning was really talented. It is clear that he is doing financial lending business, but he has successfully evaded the supervision of the China Banking Regulatory Commission.

Because companies rent out their own things,

Then collecting rent is a commercial operation and is under the supervision of the Ministry of Commerce.

It was not until 2008 that the China Banking Regulatory Commission issued the new Administrative Measures for Auto Finance Companies to regulate the auto financing leasing business.

Now that the car loan is temporarily suspended, Li Weidong started the idea of ​​car financing leasing business.

This move was still in the blind spot of supervision at the time. Although it was a financial business, the financial authority could not control it.

Although there are certain risks, the interest rate is higher than that of a car loan, and the term is longer than that of a car loan, so the profit is also greater than that of a car loan.

The key is that there is an essential difference between leasing and loans. Although you need to use the vehicle as collateral to buy a car with a loan, if the lender really doesn't pay the money and wants to take back the car, you still need to go through some legal channels, which will be more difficult. trouble.

However, leasing is different. This car belongs to me. If you can’t pay the rent, I can take back what belongs to me at any time. The whole process is much simpler.

If you look at those who are engaged in auto finance in later generations, they are eager for customers to sign financial lease contracts, and you will know how profitable this trick is.

...

Sun Xinshu has been driving an excavator for two years under the hands of a private contractor. Although the work is very hard, the salary is very good, so Sun Xinshu has saved some money.

Having become familiar with this industry, Sun Xinshu has more or less met some small contractors who undertake projects, so he plans to pay a down payment and buy an excavator himself as an individual.

When he came to the construction machinery seller, Sun Xinshu walked directly to one of the excavators. This is the model he has been optimistic about, a product of XCMG.

Sun Xinshu had been here many times before, and the sales staff had already known him, so they immediately greeted him.

Mr. Sun, have you decided to place an order? the salesperson asked enthusiastically.

I'll just buy this one! Sun Xinshu went on to say, The discount you promised me before can't be less at all!

Mr. Sun, don't worry, you have been here so many times, I can still lie to you! The salesman continued: Then you plan to pay like this?

I brought my bank card! Sun Xinshu took out a bank card, ID card and other documents, and then said: I also brought the documents, so you can apply for a loan directly!

Mr. Sun, are you going to buy this excavator with a loan? the salesman asked.

I can't afford something worth hundreds of thousands of dollars in full. I must have a loan! Sun Xinshu said.

Mr. Sun, what a coincidence, this excavator cannot be used for loans now! the salesman said helplessly.

Can't get a loan? Why? I've been here so many times before, so I can get a loan! What did you do? Sun Xinshu's face was filled with anger.

It was okay a few days ago, but it's not working recently. The salesman went on to say, Mr. Sun, you can't blame us for this. It's the national policy that stopped car loans, so not only here, but you can go to other places. No loan for you!

Then what should I do? Sun Xinshu asked subconsciously.

I'm afraid you can only buy the car in full! the salesman replied.

If I have the full payment, why do I have to pay for the loan! Sun Xinshu said.

Otherwise, would you save again? the salesman asked tentatively.

Sun Xinshu's face suddenly looked like an eggplant beaten by frost.

In the past two years, he worked overtime to make money, and lived frugally on weekdays. He was not even willing to buy a new piece of clothing, just to save enough down payment as soon as possible to buy an excavator of his own.

But I didn't expect the loan to be refused suddenly. If I save the full amount to buy a car, I don't know how many years I will have to live frugally!

Sun Xinshu suddenly thought of Luotuo Xiangzi, and he felt that he was just as miserable as Xiangzi.

At this time, the salesman asked, Mr. Sun, do you really want to buy this excavator?

Nonsense, I've been here so many times, and I've been optimistic about this one for a long time. Sun Xinshu replied casually.

Mr. Sun, if you want to buy other brands, maybe there is a way to get a loan. The salesman replied.

Didn't you say that the car loan has been suspended? Sun Xinshu asked curiously.

The bank has stopped, but the auto finance company is okay, but the interest rate of the loan is higher than that of the bank. The salesman was afraid that the high interest rate would scare off the customer, so he said quickly; But the down payment is lower than the bank, And the loan term is longer than the bank!

You said it earlier! Isn't it just that the interest rate is higher, as long as it is not too outrageous. Sun Xinshu now wants to buy an excavator as soon as possible. As for more interest rate, it is completely acceptable.

Okay, Mr. Sun, please follow me! The salesman brought Sun Xinshu to a Fukang excavator, and then said: Mr. Sun, this Fukang excavator is about the same specification as the XCMG excavator you saw. , but this Fukang excavator can be loaned!

The salesman said, and then introduced the interest rate and term.

However, Sun Xinshu still had a special liking for that XCMG excavator, so he asked: Do you think it's okay? I'll still buy that XCMG excavator. You can give me a loan based on this Fukang excavator. Higher, I admit it too, how about it?

The salesman immediately shook his head: This is not acceptable, only Fukang excavator can get a loan, XCMG's really can't!

It's nothing more than a workaround! Sun Xinshu said, took out a cigarette, handed it to the salesman, and then said: Anyway, I buy things from you, whether you buy XCMG or Fukang, you all If you make money in the same way, you still get a commission, please help me!

Mr. Sun, it's not that I don't want to help, it's that I really can't help with this job! If I can make money, there's no reason for me not to make money! The salesman sighed softly, and continued:

Let me tell you the truth, this auto finance company was established by Fukang Engineering, and now the bank refuses to provide auto loans, so this part of the funds is also provided by Fukang Engineering.

It is also for this reason that only the products of Fukang Engineering can be used for loans now. To put it another way, if you use Fukang Engineering's money to buy XCMG's products, Fukang Engineering is definitely not willing!

Sun Xinshu was stunned, digested the sales words for a while, and then asked: According to what you mean, if I want a loan to buy an excavator, I can only buy Beverly Engineering?

Yes, other brands have to pay in full! The salesman nodded, and then said: Mr. Sun, only Fukang Engineering can apply for loans now, so their products are very popular. It has to be done as soon as possible, otherwise it may be out of stock in a few days!

Hearing what the salesman said, Sun Xinshu gritted his teeth and said, Well, just buy this Fukang excavator!

...

Whether you can buy with a loan or not, for consumers, the difference is still very huge.

Looking at those real estate projects in later generations, several of them bought houses with full payment, almost all of which were loans.

Not to mention a high-value commodity like a house, even if you buy a mobile phone or a tablet, you can have twelve installments of Huabei, and the sales volume is much better than paying in one lump sum.

In 2004, housing prices had not yet risen, and the price of a piece of construction machinery was much more expensive than an ordinary house. Naturally, a loan was required in order to have sales.

The financing lease that Li Weidong engaged in just filled the window period when the car loan was suspended. The sales of Fukang Engineering’s products increased several times in an instant. The construction machinery that was originally in stock was snapped up in less than a month. Many people are willing to pay up front and wait a few months before picking up the car.

As for Fukang Engineering, although a large amount of money has been released through auto financing, and certain financial risks have to be borne at the same time, in general, this transaction is definitely profitable.

When borrowing externally, it is calculated according to the selling price of the vehicle, but Fukang Engineering is the manufacturer itself, and they lend themselves. In fact, they only need to bear the cost of the vehicle, which reduces the financial pressure on Fukang Engineering.

Moreover, people who want to buy a car with a loan need to pay a down payment first. Even a 30% down payment can already offset half of the production cost, which further eases the financial pressure of Fukang Engineering.

What's more, the output of Fukang Engineering is limited after all. After the inventory is sold out, the construction machinery can only be sold as futures. The deposit has been collected here, but the products have not yet been produced! It is equivalent to a deposit for a few months of prostitution.

In this model of receiving payment first and then shipping after a few months, the capital chain can never be broken.

...

Meanwhile, in Las Vegas, the Consumer Electronics Show is in full swing.

In the electronic product exhibition area, American companies accounted for the majority.

American companies such as Dell, HP, Apple, Western Digital, etc. all brought their own exhibits, and even Microsoft brought the latest XBOX game console to compete with Nintendo.

In the first ten years of the 21st century, the electronic products of the United States had an absolute leading position, so the electronic product exhibition area was like the home field of the United States, and other brands could only serve as a foil.

In the home appliance exhibition area, it is almost occupied by foreign brands.

The home appliance industry in the United States has basically been outsourced. Even the home appliance exhibition held in the United States does not look like the home field of the United States in the home appliance exhibition area.

On the contrary, there are representatives of some American home appliance brands wandering around to see if there are any good products, and then directly place OEM orders with them, put their own brands on them, and then ship them back to the United States for sale. Wouldn't it be nice to be a middleman and earn the difference happily!

Almost all well-known home appliance brands from Japan, South Korea, and Europe were present, but the largest number were Chinese home appliance companies.

In terms of home appliances, China has yet to reach the technology of Japan and Europe, but in terms of the number of enterprises, it already has an advantage.

Moreover, household appliances are a kind of daily consumer goods. What ordinary consumers pay attention to is not how much high technology they contain, but more attention to cost performance. In this regard, Chinese brands definitely have an advantage.

If you want to see high technology, you can go to the electronic product exhibition area next door, where there are all kinds of advanced high-tech products.

As the largest chaebol in South Korea, Samsung Electronics, a subsidiary of the Samsung Group, has its own booths in the electronics exhibition area and home appliance exhibition area.

In the electronic product exhibition area, although Samsung brought out several new products, such as high-resolution digital cameras, new MP4 players, high-configuration notebook computers and so on.

But compared with American and Japanese companies, there is still a certain gap.

For example, Samsung's digital cameras are definitely not as good as Canon and Nikon; MP4 players, Samsung is not as good as Sony and Toshiba; as for laptops, there are HP and Dell there, so how can you beat Samsung!

Playing high-tech, Samsung is not as good as the United States and Japan. However, in the home appliance exhibition area, Samsung still did not grab the limelight.

In terms of high-end home appliances, there are established players such as Siemens, Bosch, and Panasonic, and Samsung is just a rising star in front of them.

As for low-end home appliances, there are a lot of Chinese brands, more than Europe and Japan combined! Under the wolves tactics of Chinese brands, who will pay attention to Samsung!

As for the mid-range household appliances, it is even more of a red sea!

European and Japanese brands do not intend to abandon the mid-range market, and they have launched corresponding products. And Chinese brands also want to enter the mid-segment market, and have also launched corresponding products.

As a result, Samsung was caught in the middle, nondescript, and became a bullied little widow.

As the operating officer of Samsung Electronics, Jin Xuanshi stood in his exhibition area with a livid face.

Samsung is no match for long-established brands such as Siemens and Panasonic, so Jin Xuanshi recognizes it. Now that even Chinese brands can't cover the limelight, Jin Xuanshi can't accept it.

I thought that we had caught up with the world and could replicate the success of Japanese brands in the United States. But I didn't expect Chinese brands to develop so fast. It has only been a few years and we have reached this point!

Jin Xuanshi took a deep breath, and then ordered; It seems that Chinese brands are our biggest competitors in the future. When we go back, we will immediately make a plan to deal with Chinese brands. If Samsung Electronics wants to dominate the world, we must first control China. The brand is down!

Jin Xuanshi said, looked around, then pointed to the exhibition area of ​​the Puppy Group, and continued; I heard that the products of the Puppy Group are also very popular in Japan and Southeast Asia. Take them first!

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