Chapter 673: Testing the Thai market

Chapter 673 Testing the Thai Market

The women's volleyball team appeared on the TV, and at the same time, a heavy narration sounded: We have been brilliant before, and we have also been down in the past...

The one-and-a-half-minute ad looks more like a trailer for a movie. At the end of the ad, when the women's volleyball girls won the Olympic gold medal, the scene of them embracing each other and weeping is even more exciting. I felt a deep emotion.

This is an advertisement specially made by Puppy Electric for the Chinese women's volleyball team.

This advertisement did not promote a certain product separately, but adopted an implanted model to conduct a wave of overall publicity for Puppy Electric. However, the force of the advertisement is still full.

The purpose of this advertisement is not to sell products, but to promote the brand.

For Chinese sports, the women's volleyball team has a special meaning. It is not an exaggeration to say that it is second only to the national table tennis.

Especially for those who experienced five consecutive women's volleyball championships in the 1980s, the four words Chinese women's volleyball are a belief that cannot be expressed in words!

After many years, the Chinese women's volleyball team has once again stood at the top of the world, and it still made a shocking reversal of the two chasing three, which is enough to move every Chinese.

This kind of positive endorsement image has obviously greatly improved the image of the brand.

The previous Olympic champions all promoted the products of Puppy Electric, while the women's volleyball team promoted the overall image of Puppy. It can be said that Puppy Electric took advantage of this Olympic Games to carry out a wave of all-round brand promotion.

...

In the agricultural machinery test field, a technician was pushing a small rotary tiller. Where the rotary tiller passed by, someone immediately stepped forward to measure the soil.

Ni Guilin was wearing a straw hat, a short-sleeved coat, and trousers rolled up to his knees. He looked like a farmer, not even a doctor.

The only thing that doesn't match the outfit is probably the pair of glasses on his nose.

I didn't expect that the transmission device would be conquered by Mr. Ni so quickly! Li Weidong said with some pride.

I heard that the research and development direction is determined by the chairman! Yue Pingan next to him directly gave the credit to Li Weidong.

Li Weidong chuckled,

Then he said: I just said something, you can try the transmission shaft, and Mr. Ni directly combined the transmission shaft and gears to create such a transmission system, the performance is much better than using gears or transmission shafts alone. And the stability is also stronger.

And he also made some additional improvements, such as the built-in clutch installed in the small agricultural machine is very good, can be divided into fast and slow gears, reverse gear and neutral gear, the operation will be more fuel-efficient, and also improve the performance of the product and security.

After all, Ni Guilin is someone who can develop a cotton harvester, and in terms of scientific research ability, he is naturally the top in the country.

If this kind of talent stays in the Agricultural Machinery Research Institute for 20 years, then he can get a good position in terms of qualifications, but he will waste his youth.

Now that he came to Fukang Agricultural Machinery, he has not wasted his strong scientific research ability, and can get dividends every year. It can be said that scientific research makes money without delay.

Yue Anan then continued: My friend at the Ministry of Agricultural Machinery said that Thailand is going to resume holding agricultural expositions, and there will also be agricultural machinery exhibitions. Do we want to blend in?

Agricultural Expo in Thailand? Is it large? Li Weidong asked.

At least it is the largest agricultural expo in ASEAN! Yue Anan continued: Thailand is a big agricultural country, more than 70% of the population is agricultural population, and compared with other ASEAN countries, Thailand's agriculture is relatively developed.

This agricultural expo in Thailand began in the early 1990s, when Thailand's economy began to take off, the industry also began to grow rapidly, and a number of agricultural machinery companies were born.

So at that time, Thailand held this agricultural expo, mainly to promote Thailand's agricultural products to Japan, Singapore, South Korea and other places, and other ASEAN countries to promote the agricultural machinery of local Thai enterprises.

After the outbreak of the Asian financial crisis, Thailand's exports were hit hard, and a lot of agricultural machinery companies in Thailand closed down, so Thailand stopped holding this agricultural expo.

In recent years, Thailand's economy has slowly recovered, so it plans to resume this agricultural expo. However, there are not many agricultural machinery companies left in Thailand, so we approached China and invited our Chinese agricultural machinery companies to participate in the exhibition.

Of course, they will not invite us for no reason. Thailand also hopes that our country can import more agricultural products from Thailand, such as rice and rubber.

I have also done some market surveys. Thailand’s agricultural machinery imports account for more than 60%, and even many basic agricultural machinery, such as four-wheel tractors, need to be imported.

Moreover, Thailand has just recovered from the Asian financial crisis, so it should not have so much money to buy expensive agricultural machinery from American and Japanese companies. The price of agricultural machinery in our country is cheap, which is suitable for the market of developing countries like Thailand.

The main crop in Thailand is rice, right? Li Weidong asked.

There are also crops such as rubber, tobacco leaves, coffee, sugar cane, and coconut. Yue Anan went on to introduce: In addition to conventional four-wheel tractors, the agricultural machinery needed in the Thai market is mainly rice planting machinery.

In addition, Thailand also has a great demand for agricultural product processing machines, such as processing machines for livestock, beef, and dairy products, as well as processing machines for cash crops such as coffee, rubber, and sugar cane, as well as spraying machines for pesticides and insecticides. Very marketable.

Li Weidong thought for a moment, and said: Then if we go to Thailand to participate in the exhibition, we still have to produce some products suitable for Thailand and the ASEAN market.

Machinery related to rice planting must be the first choice. For rice harvesters, we can’t compare with those agricultural machinery companies in the south. After all, their rice planting area is relatively extensive.

However, the rice rotary tiller can be tried. The small agricultural machine we have just developed can be used as a rice rotary tiller by replacing the paddy field wheel of the rice rotary tiller. Just take this new product to the Thai market to test the waters.

I think so too. Yue Anan continued, I'll tell Chief Engineer Ni in a while, and ask him to do more R\u0026D improvements for paddy fields, so that we can go to Thailand to participate in the exhibition!

...

During the Asian financial crisis that year, Thailand was traumatized, and it took several years to finally recover.

The Asian financial crisis has dealt a huge blow to Thailand's industry.

Thailand's industrial foundation is inherently weak, and a large part of it is invested by Japan. After the outbreak of the Asian financial crisis, Japan's comprehensive withdrawal of investment directly caused more than half of Thailand's industry to collapse.

Moreover, many industrial raw materials in Thailand need to rely on imports. The collapse of the Thai baht also directly hindered the import of industrial raw materials by enterprises, and the industry was even more ruined.

Before the Asian financial crisis, there were some agricultural machinery enterprises in Thailand, but most of them collapsed in the Asian financial crisis, which also made Thailand rely heavily on imports of agricultural machinery.

The larger ones are like combine harvesters, the smaller ones are like rice threshers, and even the four-wheel tractors often used in agriculture. Thailand needs to import them from other countries.

Thailand, on the other hand, can probably only manufacture simple machinery such as water pumps, or some relatively inefficient agricultural machinery.

For example, some rice processing machinery, the quality of local production in Thailand is relatively poor, and the processed rice will be more broken, which affects the quality of Thai rice, so it is necessary to import equipment from abroad.

In the 1990s, the agricultural machinery market in Thailand was almost monopolized by Japanese agricultural machinery. Of course, because the price of Japanese agricultural machinery is relatively expensive, most Thai farmers must not be able to afford it. Therefore, Thailand’s agriculture is still a labor of a lot of manpower. intensive industry.

If Thailand wants to develop industry, it must let the agricultural population leave the land and come to the city to work in factories. This requires the use of agricultural machinery in agricultural production to replace human labor.

But Japan’s agricultural machinery is extremely expensive. Farmers can’t afford agricultural machinery, so they can only continue to use human labor to cultivate. However, manual cultivation cannot allow labor to invest in industry, and industry cannot develop. Thailand cannot create its own. If you can’t make your own agricultural machinery, you have to rely on imports, and imported agricultural machinery is too expensive...

This seems to be caught in an endless loop.

In fact, many Southeast Asian countries are wandering in this endless cycle. Over time, the country will not be able to develop.

After the Asian financial crisis, Japan gradually declined, and Chinese manufacturing began to rise. The cheap Chinese agricultural machinery quickly occupied a place in the market of ASEAN countries, and ASEAN countries have also become the main export market of Chinese agricultural machinery.

In Thailand in 2004, GDP finally returned to the level before the Asian financial crisis. Of course, this is only a numerical recovery. If inflation in the past few years is included, the Thai economy in 2004 was not as good as before the Asian financial crisis.

...

The scale of this agricultural exposition is very large, of which the exhibition of agricultural machinery is only a part of it, and more of it is the exhibition of agricultural technology and the exhibition of agricultural products.

The part of agricultural technology is mainly based on American and Japanese companies. For example, American companies have brought excellent seeds, while Japanese companies have many new cultivation techniques and improved crop varieties.

Japan has always been a world leader in crop improvement. In the future, many popular fruit varieties in China will be improved by Japan.

It's just that domestic farmers are only blindly pursuing yield for economic benefit, while ignoring the management of crops, resulting in a decline in the quality of agricultural products and their taste will become worse and worse.

Moreover, after a variety of crops becomes popular, farmers will swarm to plant this crop and expand planting blindly, which will easily cause the price of agricultural products to plummet.

The quality has deteriorated, which reduces consumers' desire to buy; the production has increased, and the supply of agricultural products will exceed demand.

The combination of these two factors can easily turn popular products into street stalls that no one cares about within two or three years.

And many agricultural products are not easy to preserve, especially fruits, which must be eaten as soon as they are picked, otherwise they will rot. Once the mature agricultural products cannot be sold, it is the farmers who lose.

For example, Sunshine Rose grapes are a recent case. In the past two years, Sunshine Rose grapes can be bought in many small supermarkets, and the price has become cheaper, but the quality has also declined like a roller coaster. Compared with the previous two Years are far behind.

Thailand's climate is more suitable for growing fruit, so Japanese companies have brought many improved fruit varieties. It's just that Japanese fruit varieties are the same as their agricultural machinery, all of which are extremely expensive!

American agricultural companies have also been eyeing the Thai market for a long time. Agricultural companies like Monsanto are all predators who eat people without spit out their bones. How could they let Thailand, a major agricultural producer, let go?

It's just that Thailand has a long history of growing rice. Thailand's rice seeds are self-sufficient, and Thailand has already formulated regulations on Thai fragrant rice. It is difficult for American agricultural companies to control Thailand's seed market.

The part of agricultural product exhibition and sale is the home field of ASEAN countries.

Among the ten ASEAN countries, except for Singapore and Brunei, they are all agricultural countries, and the export of agricultural products is their main source of foreign exchange.

This time Thailand held an agricultural exhibition, other ASEAN countries also came here one after another, bringing their own agricultural products, and their customers are mainly Japan, South Korea, Australia and other relatively wealthy countries around ASEAN.

The agricultural machinery exhibition area is dominated by Chinese companies, and customers include not only Thais, but also members of other ASEAN countries.

Although the quality of Japanese agricultural machinery is good, the price is too expensive. ASEAN countries are generally poor, and farmers do not have much money in their hands. They are still relatively sensitive to prices.

...

In the indoor exhibition hall of the agricultural machinery exhibition area, due to the large number of exhibitors, the space allocated to each company is not too large. The larger booths can accommodate about four medium-sized tractors, and the smaller booths can accommodate two.

Large-scale products such as large tractors or combine harvesters are only placed outdoors.

However, there are not many such large-scale agricultural machinery. The bigger the thing, the more expensive it is. ASEAN countries are generally poor and cannot afford such large-scale equipment.

In the exhibition area of ​​Fukang Agricultural Machinery, there are all kinds of small and micro agricultural machinery, and the hand-push rice rotary tiller is the main product among them.

Li Weidong looked at the gadget in front of him with satisfaction. Although this machine is small, it has all internal organs and all the functions it should have.

At this moment, a voice sounded from the side: Chairman Li, you came to Thailand in person!

Song Dong, long time no see! Li Weidong greeted with a smile.

The other party looked around and asked, Didn't Yue Ping'an come with you? He's your general manager, so why not come to the opening ceremony?

Boss Yue is on the plane tomorrow. Li Weidong replied.

This Song Dong is Song Chengde, the chairman of Dayang Machinery Group.

Dayang Machinery Manufacturing Factory, the predecessor of Dayang Machinery Group, was Yue Ping'an's old employer.

When he was still at the Dayang Machinery Factory, Yue Ping'an had competed with Song Chengde for the next factory director, so the relationship between the two was not harmonious.

Later, Yue Ping'an got a better chance and was promoted to a ministry, so the next director of the factory naturally fell on Song Chengde's head.

Later, Yue An'an was recruited by Li Weidong to the Fukang Project, and Yue An'an and Song Chengde both became the heads of the company, and they have always been at each other's throats.

When Fukang Engineering was engaged in cotton harvesting machines, Yue Ping'an and Song Chengde had a bet, but Song Chengde lost for a while, which made him very embarrassed.

For a long time since then, when Song Chengde saw Yue Ping'an, he deliberately walked around, for fear of being ridiculed by Yue Ping'an.

Li Weidong knew about the previous grievances between Yue An'an and Song Chengde. Now Song Chengde took the initiative to come to find Yue Anan, which made Li Weidong feel a little strange.

This Song Chengde, who suffered a loss last time and lost face, dared to come here this time, maybe he got some new cards, and wanted to win back in front of Yue Anan! Li Weidong thought to himself.

Today's update is delivered, thank you for your subscription.