Chapter six hundred and eighty fifth e-commerce layout

The weekend was originally Li Weidong's family time, but Wang Jiuyang came to him excitedly.

Holding the teapot, Li Weidong brewed a cup for Wang Jiuyang, and said at the same time, Jiuyang, what's important, do you need to go there yourself?

There is something I want to discuss with you. Wang Jiuyang took the teacup, took a sip, praised good tea, and then said: Recently, a company said it was doing e-commerce, and came to find me. , hope to cooperate with us.”

Which company is it? Li Weidong asked.

A company in Beijing used to sell multimedia products, called Jingdong! Wang Jiuyang replied.

Is the boss's surname Liu? Li Weidong asked.

Yes, the person who contacted me this time is the boss surnamed Liu, chairman, do you know him? Wang Jiuyang asked immediately.

I know this person. Li Weidong chuckled, and then asked, How does Boss Liu want to cooperate?

Boss Liu opened a website called Jingdong Multimedia Network, and he wants to sell our products on this website. Wang Jiuyang replied.

Li Weidong nodded, and asked, Then what do you think about this?

I specifically checked the matter of buying things from the Internet. In recent years, it has developed very fast. It is said that in developed countries, online shopping has become very popular. I think in the future, this may become a kind of The new shopping situation is worth exploring. Wang Jiuyang said.

Online shopping is indeed the trend of future development, but the current scale of JD.com is still too small. Li Weidong continued to ask: By the way, do you know Taobao? It is also a website that sells things online, and its scale is much larger than JD.com.

Taobao... Wang Jiuyang thought for a moment, and then replied, I've heard that our products are also available on that website, and they are all counterfeit and shoddy.

How do you know it's all fake? Li Weidong asked with a smile.

Our counterfeiters told me. They discovered very early on that there are some websites that publish our products at very cheap prices, even cheaper than roadside stalls in night markets. When you buy them, they are all fakes of the lowest grade. product.

Wang Jiuyang continued to explain: The counterfeiters originally wanted to crack down on counterfeiting, but they couldn't find anyone selling counterfeit goods across the Internet. Go to the website. The website said that they are just a platform, not a merchant selling goods.

Whether something is true or false is not their business. In the end, the anti-counterfeiting can only be let go.

Speaking of fakes, Feiyue Sports also responded to me a few days ago, saying that there are fake Feiyue shoes on the Internet, but those who sell fake shoes are more unscrupulous and treat fake shoes as real. The shoes are sold, and the money is charged according to the price of the real shoes. Li Weidong said.

The main reason is that your Feiyue shoes are not cheap, a pair costs over a thousand yuan! It's like my kid, who recently fell in love with a star named Kobe, and had to clamor to buy 'Kobe Seventh Generation', more than a thousand yuan What about the money! If you calculate it, this shoe is more expensive than a microwave oven here! Wang Jiuyang shook his head and said.

I give Kobe tens of millions of dollars in endorsement fees a year, and I have to earn it back! Li Weidong changed his voice, and then said: Speaking of this e-commerce thing, since you have great potential, let's go try it. test the waters.

Doesn’t Jingdong want to cooperate with us? Just agree to him, but don't suffer in terms of conditions. In addition, there are other shopping websites. If you want to cooperate with us, as long as the other party is a legal business, we will not refuse.

In addition, I have been thinking about one thing, that is, there are too many fake products on the Internet, and it is difficult for consumers to distinguish the genuine from the fake across a network. The merchant made a fortune.

That being the case, we can also set up a website and sell our products online. Compared with simply selling things online, we have two advantages after all, one is official authentic products, and the other is the advantage of channels.

Buying things from our website can at least guarantee 100% genuine products, and we can also provide after-sales and three-guarantee services, so consumers don’t have to worry about being scammed by unscrupulous merchants.

After consumers place an order online, they can go directly to the store to pick up the goods, or let the store deliver the product to the consumer's home. If it is delivered in the same city, the cost should not be too high.

Okay, I'll go and arrange the building of the website right away. Wang Jiuyang agreed.

However, Li Weidong waved his hand: Shopping websites naturally have as many products as possible. I'll call Lu Guangming and ask Puppy Health to join in. You can share a website platform, which is good for publicity and also has a lot of benefits. Facilitate cost sharing.

In addition, Feiyue Sports, I also plan to build a website to sell sportswear and shoes. The so-called one thing does not bother two masters, since we want to engage in e-commerce, we should simply find a powerful technology company to do it!

...

In 2005, in the field of e-commerce, JD.com could only be regarded as a small shrimp. In November of this year, JD.com finally broke through the barrier of 500 orders in a single day.

Selling 500 orders a day, it is estimated that many breakfast units sell more than this.

In contrast, Taobao in the same period has successfully defeated eBay and Yahoo, becoming the largest online shopping platform in Asia.

Of course, this is mainly because online shopping in Asia was underdeveloped at that time, and it was far behind compared with European and American countries, and its volume was naturally much smaller. With a transaction volume of one billion US dollars, it could become the leader of Asian online shopping platforms.

China's e-commerce started relatively early. As early as 1999, there were more than a thousand e-commerce companies in China. However, after the Internet bubble, almost all of them went bankrupt.

At that time, Mr. Ma was focusing on b2b and was not optimistic about the future of b2c and c2c.

In 2002, the Internet bubble was basically over. The world's largest e-commerce website, eBay, invested 30 million US dollars in eBay and acquired 33% of eBay's orphans. In 2003, eBay spent another 150 million US dollars to acquire The remaining 67% of eBay began to aggressively enter the c2c field.

It was also in 2003 that Ali officially launched Taobao. At the time of SARS, many people needed to be isolated at home. This also brought opportunities for the development of e-commerce in China.

In 2004, Ali's annual revenue was only 68 million U.S. dollars, while eBay is already a large multinational company with an annual revenue of 3.3 billion U.S. dollars, and its business has expanded to all parts of the world. The two companies are not comparable at all.

At that time, Taobao would be cheered because it received a capital injection of 100 million yuan from Ali, while eBay's annual promotion fee would be 100 million US dollars.

The wealthy eBay has successfully bought out the e-commerce advertising space of portal websites such as Sina, Netease, and Guardian, and signed an exclusive agreement, preventing other e-commerce websites from promoting through the important channel of portal websites.

We must know that at that time, the online shoppers were all netizens who had been online for a long time, and the major portal websites occupied a large part of the Internet traffic. The loss of advertising space on the portal websites was undoubtedly a fatal blow to the online shopping platforms.

But this didn't bother Taobao, they chose some cost-effective navigation websites to advertise.

Veteran netizens are certainly no strangers to navigation websites, which are more rogue than rogue software. They force users to change their homepages, but they can’t change them even if they want to. Moreover, navigation websites will forcefully push various advertisements, and they are all pop-up windows.

Normal Internet advertising, where is the opponent of mandatory pop-up windows?

Moreover, in order to attract traffic, Taobao at that time turned a blind eye to counterfeit and shoddy products. Through a large number of low-priced products, it can obtain more customer resources, and customer resources can bring merchants. settle in.

Attracting consumers with low prices has always been a tried-and-tested strategy in the Internet industry, even in later generations.

So in the era when online shopping was just beginning to develop more than ten years ago, when netizens mentioned online shopping, their first reaction was that all the goods sold online were fake.

This is not because netizens are picky, but because the real situation was like this at that time. At that time, there were not many genuine goods sold online, but a lot of fake ones. It is a new thing to be able to buy real goods.

Of course, there are many factors that make Taobao successful, such as the homepage that is more convenient for consumers to browse, Want Want that can ding dong, the positive and negative review system, Alipay, etc., so I won't list them one by one.

Faced with the strong competitiveness of Taobao, eBay, which is of American origin, is obviously not acclimatized. In just three years, it lost the Chinese market.

It is precisely because the quality of the products on the Taobao platform is quite uneven, so when JD.com's self-operated model appeared, it immediately attracted many consumers and completed rapid expansion.

JD.com has established its own commodity channels and a free warehousing and logistics system. Although the profit is far less than that of Taobao, it has become the second largest e-commerce giant in China after Taobao. Between long-term strategy and short-term profit, Jingdong obviously chose the former.

With the development of e-commerce and express delivery, comprehensive online shopping platforms have gradually been weakened, and big brands have begun to build their own official online shopping platforms.

All kinds of daily consumer goods, from mobile phones and computers, to furniture and home appliances, to brand clothing, larger companies have their own official platforms.

The brand's own official online shopping platform can prevent middlemen from earning the price difference, and consumers can also weaken counterfeit and shoddy products to a certain extent when they have channels to buy genuine products.

Li Weidong planned to make a layout in this regard.

Puppy Electric mainly focuses on small household appliances and beauty equipment. This type of household appliances does not need to be moved or installed, and is very suitable for sales through e-commerce channels. The well-known brands of small household appliances in later generations also have a high degree of dependence on e-commerce channels.

Moreover, Puppy Electric also has offline channels, which is a great advantage in the era when the express delivery industry was not very developed.

With offline physical channels, consumers can go to the physical store and experience the product at zero distance, which is definitely more intuitive than being separated by the Internet.

More importantly, Puppy Electric's offline physical channels all over the country can provide ready-made warehousing and logistics systems.

Jingdong's magic weapon is its own warehousing and logistics system, and for home appliance brands, these are ready-made.

All major home appliance brands have warehouses all over the country, and home appliance stores all over the country can also deliver goods to their doorsteps. If home appliance brands establish their own e-commerce platforms, warehousing and logistics are ready-made.

In terms of after-sales service, the company's self-operated e-commerce platform also has more advantages. After all, official authentic products can run away from monks but not temples, so after-sales service must be provided.

At that time, the country's laws and regulations on e-commerce were not perfect, and the platform itself did not have any services such as return. Consumers buy fake and shoddy products through online shopping, and if there is a problem, they can only admit that they are unlucky.

If the platform can provide after-sales service, it will definitely win over more consumers.

As for the establishment of an e-commerce platform for Feiyue Sports, it is purely for the purpose of creating obstacles for those online sellers of fake shoes.

In reality, fakes of sports brands are unavoidable, and the proliferation of fake shoes in Putian is also known to the whole world.

And the most irritating thing about this business is not making and selling fakes, but selling fake shoes as real ones. If you sell fake shoes that cost more than 100 yuan, you sell them for 200 yuan. Although consumers know that they are fake, they don’t feel a loss in their hearts when they buy a pair of high-quality counterfeit shoes for 200 yuan.

But if a fake shoe worth more than 100 yuan is sold as a thousand yuan real shoe, then the conscience is really eaten by a dog! Consumers will also feel blocked.

Of course, this is also because the quality of high imitation shoes is not worse than genuine products, and some are even better than genuine products, which gives unscrupulous merchants the opportunity to use high imitation shoes as genuine products.

Those who are willing to spend the price of genuine shoes to buy shoes certainly do not want to buy high-quality counterfeit products, and once official online shopping platforms appear, those who sell high-quality shoes online will inevitably be squeezed.

For consumers, since they spend thousands of dollars on shoes, I will definitely go to the official website to buy them! At least one hundred percent guaranteed to be genuine.

...

At that time, building an online shopping platform was still a technical task. Due to the limitations of technology and hardware, building an online shopping website was much more difficult and expensive than it is now.

Fortunately, there is no shortage of coders in China's Internet industry. As long as they are willing to pay, some Internet companies are willing to serve Li Weidong.

Li Weidong doesn't know how to design a website, but if he has never eaten pork or seen a pig running, he can copy it!

There are so many online shopping platforms in the later generations, the design and layout look similar. This is the final optimization of online shopping after more than ten years of development, which can be used by consumers to the greatest extent.

Li Weidong naturally wanted to copy it directly.

I saw Li Weidong holding a pen and simply drawing on a piece of white paper.

There is a navigation bar on the far left, and the right side of the navigation bar is the product recommendation position. It should be more eye-catching. In the following part, make a few small product recommendation boxes...

According to his own memory, Li Weidong drew a homepage, which was obviously completely different from the website design concept at that time.

The website design of that era generally adopted a design similar to that of every household website today. Various item categories were placed at the top of the webpage, the main content was placed in the middle, and advertisements were placed on both sides.

Nowadays, the navigation bar on the left and the large advertising space in the middle are necessary for shopping websites, and obviously this is more in line with the habits of consumers.

Watching Li Weidong draw back and forth on the paper, the stupid programmer of Party B next to him was a little anxious, and he couldn't help but said: Chairman Li, the current website is not designed like this.

Without waiting for Li Weidong to speak, the boss of Party B immediately said: Of course the website design cannot be the same. I think Chairman Li's design is very good, much better than the current website design!

The boss of Party B said, and gave the silly programmer a warning color, as if to say: You shut up, Party A's father said so, we will do what we do!

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