Chapter 1250: The offline store competition launched by Ov has become a frenzy

Yes, Feng Jun has already felt the full malice of offline stores.

Since it was made clear that offline stores were the main focus and online stores were supplementary, although the reputation on the Internet was damaged because of Qualcomm.

But relatively speaking, there are both good and bad. With the foundation of Xikang 2, the sales of Xikang 3 are indeed quite gratifying. If it can be maintained, there is an 80% chance of reaching 4 million, and 5 million is not impossible to strive for.

So during this period, he was busy with financing and preparing to increase the development of offline stores.

He now understands that there is not much room for operation online, and online is dominated by the flower-growing family.

And there is much more space offline than online. After all, there are 1.4 billion people in China, and this market is too big.

And the current penetration rate of smartphones is not high enough, so some negative effects of online stores do not have such a big impact on offline stores.

But when he was negotiating with the investors, he found that his development strategy was seriously threatened, and he also felt that his home was stolen.

Because he found that Ov, two brands that did not have much presence before, had advertising posters everywhere in offline stores.

Moreover, the advertising videos in offline stores are almost snatched up by these two companies.

Feng Jun personally went to many stores to take a look, and his face turned black. He felt that the advertising promotion in his offline stores was much worse than these two.

Moreover, the two companies have different focuses on the promotion direction. The promotion direction of their own Xikang mobile phone is cost-effective, that is, all the components are the best in the world.

OP's mobile phones are positioned as fashionable and exquisite.

Therefore, the advertising style focuses on aesthetics and romance, and most of the advertisements invite handsome men and beautiful women to star in them, creating a romantic atmosphere.

For example, in the advertisement, the hero and heroine meet in a beautiful scene, accompanied by beautiful music, which leaves a deep impression on consumers.

To put it bluntly, it is the kind of melodramatic style in Xiaoxiba's love TV movies.

To put it bluntly, this style of advertising still fits the current young people's yearning for romantic love, and is also in line with the positioning of OP mobile phones.

OP mobile phones also go the direction of music mobile phones, which is different from other mobile phone products on the market and pays great attention to the promotion of music functions.

This point is also highlighted in offline store advertisements.

And by showing the music playback interface of the mobile phone, earphone accessories, etc., as well as the scenes of actors immersed in music, the excellent music experience of OP mobile phones is conveyed to consumers, thereby attracting young consumers who love music.

Let's take a look at vo's slogan, which emphasizes youth and vitality.

For example, "Unlimited vitality, endless youth", etc., this slogan can attract the attention of young consumers at a glance and make them resonate.

And Feng Jun found that vo mobile phones pay more attention to fashion and personalization in appearance design.

No, it should not be personalized. It takes the more prominent fashion elements of several generations of bluebirds from the flower-growing family. Although it can be seen that it has been slightly modified, you can tell who it copied at a glance.

Feng Jun is a little ashamed of himself, but when he found that ov offline store advertisements focus on showing the exquisite appearance and diverse colors of mobile phones to attract consumers' attention.

For example, by showing the appearance of mobile phones under different light and angles, consumers can more intuitively feel the fashion charm of vo mobile phones.

Feng Jun observed that Op and ov really attracted the attention of many people who went to offline mobile phone hypermarkets to buy mobile phones.

If it wasn't for the fact that his own smartphones start at 1999 yuan, and the price of these two smartphones is 200 yuan higher than his own smartphones, his own smartphones would definitely be hit hard.

This is not the end. When he turned on the TV at home in the evening, he found that there were sponsored advertisements for these two smartphones on many variety shows.

You should know that in domestic TV advertisements, it used to be the advertisements of the older generation of domestic mobile phone manufacturers such as doctoral supervisors and certain people.

Zhonghuajia should be an exception, because Zhonghuajia doesn't do traditional media advertisements at all, but all Internet advertisements.

In fact, this is why Zhonghuajia can rise rapidly.

Because the young people with the most consumption power in China are actually the most active people on the Internet.

Five or six years ago, when there were no smartphones, the economic conditions of most people who were active on the Internet would be better.

Whether they had their own computers or went to Internet cafes to surf the Internet, the Internet fees at that time were not affordable for families with poor economic strength.

The post-80s generation is relatively patriotic, so there is a reason why Zhonghuajia can quickly gain a foothold.

When the Flower Planter launched the Bluebird and Vermillion Bird series, most of the people who bought these two stylish mobile phones were young people who were already working.

At that time, middle-aged people with purchasing power were more likely to use high-end mobile phones such as Nokia and Samsung.

It was only last year, after years of brand cultivation, that this group of middle-aged people with purchasing power gradually accepted the high-end mobile phone series of Flower Planter, which led to Flower Planter finally surpassing Nokia in the domestic market last year.

Now, in TV programs, variety shows with young audiences and entertainment news have all been taken away by Op and OV, plus offline advertising, which can be said to be a large-scale promotion of air-ground integration. Feng Jun is almost sweating.

It is great to be rich, are you bullying me because I have no money?

Feng Jun gritted his teeth, thinking of the conditions of the foreign chaebols he was now in contact with, his eyes became more and more determined.

Of course, someone reported to Chen Changliu about the offline movements.

The relevant departments of the Flower Planting Family specifically conduct detailed follow-up investigations on all competitors in the same industry.

Therefore, the big movements of Op and Ov offline and on TV media still attracted the attention of the Flower Planting Family's follow-up department, and they also handed them over.

Chen Changliu was not surprised by these actions of the two companies, and he remembered that the two companies in the original time and space were looking for male and female stars of Xiaoxiba to endorse at this time.

Anyway, whoever is popular is also handsome and beautiful, so let's find them to endorse.

It is precisely this point that really made them famous among some young male and female students and star chasers.

Anyway, after a combination of punches, coupled with their powerful offline channels, they have established their status as the king of offline stores?

But this time and space is not necessarily the case. Xikang and Mouwei also spent a lot of energy offline. After all, they were suppressed by the Flower Planting Family online.

It is impossible for these two companies not to fight back. After all, if they do not take any action, their market share will be taken away by them.

PS: The typos will be corrected first and then corrected.

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