Chapter 74 Ke Meng's Transformation

Wu Bo smiled bitterly and handed out the information to everyone, then said: "Everyone knows that the sound quality of MP3 is very important, and the decisive factor is the chip.

Our prototype uses Philips chips, which are mostly used in high-end products. The bass and treble performance is excellent, the sound quality is clear and transparent, and the bass is very strong.

But because of these reasons, plus the large capacity required by Mr. Chen, the price is very high. The overall cost of this MP3 is about 650 yuan.

But judging from the strategy that Mr. Chen wants to take, it must be less than 1,000 yuan, so the cost is very high. After all, we have to leave a certain profit for the dealers, and we have nothing left. How many are there?

80% of the MP3 players on the market now use the SIGMATEL3410 chip. This chip has mature technology and good program portability. Most importantly, the price is relatively low. We are confident that the price will be within 500 yuan. Of course, the sound quality is definitely not as good as Philips' chip.

So, Mr. Chen, our technical department recommends using the SIGMATEL3410 chip. This is the product we made with this chip. Let's listen to the effect. "

After Wu Bo finished speaking, he took out a few prototypes from another box and distributed them to everyone. Everyone put on headphones again. After a few minutes, everyone took off their headphones and started talking.

Chen Changliu was also thinking. He knew Wu Bo's concerns. In 2003, the factory price of MP3 manufacturers generally made 100 to 300 yuan. This is why so many people have entered the MP3 industry in the past two years.

This is also the tail end of the high profit carnival. In the second half of next year, after the MP3 price war begins, the price will plummet, and the profits of manufacturers will not be so much. That is a big blow, and it is a blow to the knees.

Of course, this is a domestic brand, and the price of an MP3 of brands with technical support such as Samsung is more than 1,500 yuan, but their costs are much lower than domestic brands. According to Chen Changliu's estimation, they will definitely make a net profit of more than 1,000 yuan.

And it is normal for domestic dealers to make 300 yuan per unit after getting the goods from the manufacturer.

If the cost of the flower grower is too high and the price is within 1,000 yuan, then the dealers will not make as much as other brands. Why should they sell your products?

However, Chen Changliu did not make a decision directly. Instead, he looked at Ke Meng and said, "Assistant Ke, please introduce the market research you did to everyone."

Ke Meng looked into his eyes. She could see the encouragement in his eyes. She nodded gently and said, "Okay, leaders, this is the market research I did."

As he spoke, he handed out the documents one by one. Everyone did not dare to neglect them. Although they did not know what the relationship between Ke Meng and the boss was, it was obvious that no one dared to neglect her in this position, so beautiful and so young.

As for what was said behind her, what she thought, I don't know.

Ke Meng also knew these things, so she was very serious about everything and tried her best to do it well.

"Dear leaders, in the digital market in 2003, MP3 players are undoubtedly the most dazzling star, and their brilliance is unmatched by other products.

After the growth of 135.7% in 2002, the MP3 market growth rate is estimated to be as high as 160% in the first 11 months of this year, and the annual sales volume is expected to reach more than 1.3 million units, which is a cake of up to 1.6 billion yuan.

This year, the largest market share is the domestic manufacturer Huaqi Information's own brand Patriot, which accounts for 14%. With a rich product line and excellent brand promotion , the brand of Patriot has always been at the forefront of the MP3 player field, and has repeatedly topped the brand popularity list.

The two major Korean brands Hyundai and Samsung ranked second and third with 10.8% and 10.4% respectively.

Since successfully surpassing the local brand Mengtian at the end of the third quarter, the two have maintained a relatively strong development momentum.

Another major domestic manufacturer Mengtian ranked fourth with a 10.3% attention ratio, and this is also the third time that Mengtian has ranked in this position.

Although it has only been in the MP3 player market for one year, Mengtian has still accumulated a lot of attention. The strong marketing promotion has successfully become the second largest domestic MP3 player brand that is most popular and loved by users.

BenQ and Chaohua Digital also defended their original rankings this month, ranking fifth to eighth with 5.9%, 5.6%, 4.5% and 4.3% of attention respectively.

The ninth and tenth places are the two new brands this month, MPIO and LG.

The most popular models this year are: Samsung Yepp-55i.

Yepp-55i is a high-end MP3 product launched by Samsung this year. Whether in terms of product appearance, craftsmanship, The product has many functions, or from the menu design, humanized operation and even the most important actual sound quality performance, YP-55i has inherited the consistent excellent quality of the YEPP series.

The disadvantage is that the YP-55i has a certain impact on its function settings due to its small LCD screen, and the menu is actually in English, which is not very considerate of Chinese users. In addition, the performance of the headphones it is equipped with is also somewhat unsatisfactory.

It has been on the market for half a year, and the current price is 128M/131500 yuan, 256M/1780 yuan

2. The third generation of Apple ipod

Apple iPod MP3 player has always enjoyed an extraordinary reputation in the MP3 industry for its exquisite appearance design and excellent sound quality performance. This year, Apple put "new wine" in the "old bottle" and launched the third-generation iPod MP3 player, once again creating an MP3 myth.

8. Lenovo Digital Audio F830

The battery solution of Lenovo Digital Audio F830 is very special. It adopts the "double sword merger" method, that is, a replaceable 720mAh chewing gum rechargeable battery is built in, and an external expansion battery box is equipped for use with No. 7 batteries. In terms of playback time, F830 can play continuously for about 5 hours using rechargeable batteries, and can play continuously for about 6 hours using No. 7 batteries. ”

.....

Ke Meng introduced the market situation of MP3 players, and also introduced the most popular MP3 models, features, prices, advantages and disadvantages, as well as the reputation of users, which was enough to show her seriousness in her work.

All managers no longer looked at her as a vase. Although they had not had enough contact, from the usual contact, she was very smart, quick to react, and with her diligent and down-to-earth work style, she was still qualified as an assistant.

Chen Changliu was also a little surprised. He just asked Ke Meng to do a market analysis, but she not only did it, but also did more and more detailed.

Well, this woman is good. She takes one step at a time, looks at two steps and does three steps at a time. Is she still the lazy goblin in the futures company?

PS: The typos will be corrected later.