Chapter 439 No choice but myself

"Ye always intends that we also do solar power generation industry, instead of just being satisfied with providing solar power generation facilities?" asked the person in charge of the marketing department.

Listening to the meaning between the lines in Ye Zishu, I want to do this myself, but as the person in charge of the marketing department, I feel that it is not very cost-effective to do so.

Because calculated according to this profit margin, Kirin Industrial Group only needs to sell solar power generation equipment with peace of mind, and there is no need to get involved in the field of solar power generation at all.

This can reduce the labor cost of the group, and at the same time save capital investment. Judging from the current situation, Kirin Industrial Group is simply unable to support it.

Kirin Industrial Group is not yet profitable, and it is unknown whether it will be able to make large-scale profits in the future. It is not a wise choice for him to get involved in large-scale solar power generation early.

That's why he wanted to confirm Yeshu's true thoughts. If he really wanted to get involved in the field of power generation, he would face more problems, not just technical problems like now.

"I understand what you mean. If you simply provide solar power products, it will indeed save you a lot of trouble, but do you think there will be sales in this way?" Ye Zishu asked.

Ye Zishu glanced at everyone present, and didn't want them to answer, but continued: "The solar power generation industry is different from thermal power generation.

The initial investment in the construction of thermal power plants is not very large. The reason for the high cost is the high cost of raw materials for power generation.

As for the higher overall cost, it can be gradually digested during the production process, which allows many types of capital to have the ability to enter the field of thermal power generation.

The solar power generation industry is different. The overall cost of power generation is lower than that of thermal power generation, but the initial investment cost is very high, which means that all the investment in the next 25 years will be invested in it at once.

This requires too much capital. Even though many capitals see the lower cost of average electricity prices, they are discouraged by the huge initial investment costs.

Not to mention private capital, even state capital does not have the ability to invest so much in the initial stage. It is more cost-effective to put this money in the bank to earn interest than to invest in the solar power generation industry.

Therefore, if we want to develop the solar energy industry, we cannot rely heavily on the external market to purchase our products. We can only do it ourselves, realize self-production and self-sale, and allow the entire industry to develop. "

Ye Shu wants others to invest so that it will be easier for them to earn the money, but the actual situation does not allow him to do so. If he does, he does not know how long it will take to develop the solar industry.

As for selling at a reduced price, he is unwilling, because according to calculations, even if the product is sold at the current price, there is still room for investors to make a profit.

It’s just that the current domestic situation is a bit special. What private capital lacks is not opportunities, but capital. In fact, not only private enterprises, but state-owned enterprises also face this problem.

If it is a period of excess capital, capital will be invested in solar power generation in order to stabilize value-added. The effect of the same thing in different periods is completely different.

When the person in charge of the marketing department heard Ye Zishu's words, he nodded in agreement. The capital does not care about whether the energy is clean, and the country has no relevant policies to restrict thermal power generation and guide the development of the clean energy industry.

The solar energy industry is not a good investment industry for many capitals. The money earned by opening a few supermarkets is much better than that of the solar power generation industry.

"How much money is Mr. Ye going to invest in the solar power generation industry, and how much money is he planning to invest in total?" asked the person in charge of the finance department.

As the person in charge of the entire group's wallet, he is more concerned about this issue. If small-scale investment is made, Kirin Industrial Group can still support it.

At present, the progress of various businesses of the group is relatively smooth. If there is no accident, some businesses will have output by the middle of next year, which can bring some benefits to the group.

Even if the solar power generation industry is planned from now, it will have to wait until the end of next year, or even longer, if it wants to actually put it into practice, and the capital turnover of the entire group will not be particularly difficult.

After hearing this, Ye Zishu thought for a while and said: "The first phase is a 10-year plan, with an annual investment of 100 billion yuan in fixed funds, plus the investment in benefits from this industry, the total investment scale is 5 trillion yuan.

Once this plan is completed, the total power generation will reach 5 trillion watts, and the annual electricity generated will be about 10 trillion kWh.

This is an ideal state, and the actual situation needs to be determined according to the domestic demand for electricity. If the electricity generated cannot be digested, construction will definitely not continue, and we need to wait. "

Although Ye Zishu later said that this is just a plan, and the actual situation needs to be based on the actual electricity consumption in the country, but everyone present was shocked by his total investment scale.

What is the concept of 5 trillion yuan? The total GDP of the country is only more than 2 trillion yuan. When everyone hears this figure, they feel their brains buzzing.

Not to mention the total investment scale, even the annual investment of hundreds of billions of dollars is extremely huge for many people. At present, the total assets of Kirin Industrial Group are only 10 billion yuan, which is a difference of hundreds of thousands of miles.

"Is Mr. Ye's plan too radical? With such a large investment, Kirin Industrial Group is unable to support the implementation of such a plan." The person in charge of the finance department said.

Ye Zishu said with a smile: "I know your worries, the current size of Kirin Industrial Group must not be able to support such a large investment, but this is only temporary.

The initial capital needs will be borrowed from brother companies, anyway, the interest rate is zero, you don’t have to worry about the interest after borrowing money will overwhelm the company, and the use of these funds is very safe.

I am very optimistic about the future profitability of Kirin Industrial Group. As long as it survives the initial difficult period, it will definitely not be a big problem for the future annual revenue to reach trillions of yuan.

Although you have not had access to specific technical information, you should have heard that although the products produced by our group are relatively traditional, their technical content is very high.

And not all products are ordinary traditional products, some products have very high technological content, very large profit margins, and very good development prospects.

I predict that the net profit margin of the entire group will be above 20%. As long as the total revenue exceeds one trillion yuan, we will have enough profit for the subsequent development of the solar energy industry.

Once we actually complete the construction according to this plan, everyone should know how much benefit it will bring. It can bring us 2.8 trillion yuan in revenue every year.

In the future, the energy industry will become the largest single business of our group. The prospect is very bright. I think the huge initial investment is worth it. "

Ye Zishu is so optimistic about the future revenue of Kirin Industrial Group that everyone did not expect, and also predicted that the overall net profit margin will not be lower than 20%.

Although the 20% net profit margin is incomparable with Qinglong Technology Company and Xuanwu Technology Company, it is a high profit level among enterprises that produce and sell traditional products.

In fact, a net profit margin of 10% is not bad. There are few businesses with such a high profit margin in basic industries, and compared with the revenue obtained, the investment is not very high.

This means that the rate of return on investment is very high, but he is not just investing, the purpose is to develop the industry, so the rate of return on investment is not very meaningful to him.

In fact, what he most wants to get involved in is grain production. If the price of electricity can be controlled within 0.4 yuan per kWh, then the price of the produced grain can be controlled at about 1 yuan per catty.

After the industrialized production of grain, the biggest cost is electricity. In the process of large-scale production of equipment, the depreciation ratio is very low. According to the market price of grain, it is absolutely profitable.

However, the marketization of food prices cannot be achieved in a short period of time. In fact, from 1992 to 1993, my country tried to cancel the unified purchase and marketing and marketize food prices.

As a result, the price of grain has directly increased by 109%, and the average purchase price of grain has reached 1.19 yuan per catty. The consequence is that the inflation rate will reach 24% next year.

So in 1994, it returned to the track of unified grain purchase and marketing. It was not until 1998 that it tried to cancel the dual-track grain price system and gradually market grain.

According to this market, even if Ye Zishu is involved in the industrialized production of grain, the ex-factory price will have to reach 1.2 yuan per catty, and it will be unprofitable if it is lower.

However, it is not completely uninvolved in grain production. The price of ordinary grain is indeed unprofitable, but there are also high-end products, which cost 80 yuan per catty, or even thousands of yuan.

It's just that the market demand for this kind of grain is small, and the total market size is much lower than that of ordinary grain. However, he can only get involved to this extent before some things are resolved.

The initial output will not be very high, mainly to test the market's acceptance of purely industrialized grain production, and there is also enough time to promote the benefits of industrialized grain.

For Kirin Industrial Group, whether it is high-end grain or ordinary grain, the cost difference between them is not large. If the ex-factory price of grain can be sold at 2 yuan per catty, the profit margin will be very high.

Such a price is not very expensive in the high-end field, but how to get everyone to accept it is the problem. In addition to the taste and nutritional value of the food, it is necessary to change the concept.