Chapter 523 The growth of the health care product market exceeds expectations
The next day, Pei Qing and the others got up early, and they didn't know if it was because they were not used to living here for the first time, or because they were embarrassed to sleep in.
During breakfast, Ye Zishu asked Pei Qing: "Do you still have work here? When do you plan to leave?"
Hearing what he said, Pei Qing couldn't help complaining: "What? You like me to leave early?"
It’s okay not to say this, but when he said this, everyone at the table looked over, especially his parents, their eyes were completely different from before, making Ye Zishu feel that he really asked a stupid question just now.
"That's not true. If you have nothing to do, you can stay here for a few more days. There are still many interesting places here, but they have not been developed and are in their original state.
However, this original state is still very interesting for those of you who grew up in the city, and it is worth playing. "Ye Zishu said nonchalantly.
Seeing Ye Zishu's expression and listening to Ye Zishu's words, his parents' eyes returned to the way they were before. They felt that they might have misunderstood just now.
"I do think, but there are so many things to do at the moment. This time I came here to squeeze out time. I will stay here for two or three days at most before going back." Pei Qing said with a sigh.
Hearing what she said, Ye Zishu didn't know exactly what she was busy with. According to his memory, Taiji Group really had nothing to do right now.
Many businesses are either mature or just under preparation. Even if it is an ongoing project, the people in the R\u0026D department should be busy, and the boss of the company seems to be unable to help.
It's not suitable to talk about the work here, Ye Zishu just said "hmm" and buried his head in eating breakfast. Fortunately, the gruel tasted very fast, and after two bowls of gruel, the breakfast was finished.
After breakfast, Ye Zishu asked her assistant and driver to go outside, and he brought Pei Qing to the study to talk about work.
When she came to his study, Pei Qing looked up, down, left, right, and right, and found that this study can't be called a study anymore, and there is no scholarly atmosphere at all.
There is just a desk, a coffee table and two single sofas next to it, and there are no other decorations and furniture.
If you ignore the pretty good ceiling and other decorations, it will feel too shabby, at least for a big boss like him.
"You don't want to bring in more furniture, at least you need a bookshelf, otherwise it can't be considered a study!" Pei Qing said critically.
"I don't have time to fix these things. Isn't it good? Besides, is it necessary for me to get a bookshelf as a facade?" Ye Zishu said angrily.
Working in the countryside, such conditions are enough, and there are not many outsiders coming, so why do you buy so many fancy things.
When Pei Qing heard what he said, she was completely speechless, she simply ignored him, pulled a chair from the side, put it in front of the desk, and sat down.
Ye Zishu himself sat behind the desk without turning on the computer, but said directly: "Is the company busy now?"
Pei Qing nodded, and said: "There are still a lot of things, if I don't keep an eye on it, I don't feel at ease."
"Oh? Tell me!" Ye Zishu said.
"You, you really don't care about the company's affairs. A lot of work is stored in the company's management system." Pei Qing couldn't help complaining again.
"I'm not idle, and I have a lot of things on hand. I don't have time to read these. Usually, I can read them once a quarter." Ye Zishu said.
Hearing what he said, Pei Qing didn't continue this question anymore, she wasn't complaining about him, Pei Qing was still very clear about how busy he was.
If he really has the energy to manage these trivial matters, these professional managers will probably be greatly affected, at least many things will not be up to them to decide.
"In fact, many things are preparatory work. In order to cope with the next development of the pharmaceutical industry, our planting area of Chinese herbal medicines will be greatly expanded.
The previous planting bases are no longer enough, and we need to find more suitable places across the country to build Chinese herbal medicine planting bases.
Before, we only had 4 planting bases across the country, and we also needed to expand the planting area. In addition, we had to build 40 new planting bases, which will be constructed in three phases. "
Hearing this, Ye Zishu couldn't help asking: "Will it expand so much at once, will it cause overcapacity and waste resources?"
However, Pei Qing said: "The Chinese herbal medicine we grow is, on the one hand, preparing for the upcoming pharmaceutical industry, and on the other hand, the market size of Chinese herbal medicine itself is not small.
Although Chinese medicine is so severely suppressed by Western medicine, the market for Chinese herbal medicines is actually developing very fast. As the country's economy continues to develop, the market for Chinese herbal medicines will only grow larger.
If our own pharmaceutical industry can't digest it, we can also sell it in the market. With the quality of our medicinal materials, we don't have to worry about no market.
In addition to these reasons, our health care products industry needs more and more Chinese medicinal materials, and the current medicinal material planting bases are almost saturated.
In short, I think that we should try our best to be more generous when preparing, so as not to miss the opportunity to make money due to lack of preparation. "
valley
Having said that, the construction of medicinal material planting bases is quite costly. According to their standards, an average of 400,000 yuan will be spent per mu of land.
This is because the technology belongs to Taiji Group itself. If you buy equipment and materials of the same level from outside, you will need to invest at least one million yuan per mu of land.
Based on the calculation of a planting base of at least 10,000 mu, adding 40 planting bases means that at least 160 billion yuan will be invested, which is a big deal in this era.
If it is not divided into several phases of investment, it is difficult for Taiji Group to support such a huge plan with its own funds. If the judgment is wrong, the loss will be very large.
Since Pei Qing said so, Ye Zishu didn't intend to continue to question it. If it really can't be sold by then, it can be stored.
In particular, he gave Taiji Group the extraction technology of active ingredients of Chinese medicinal materials. The extracted active ingredients can be stored for a long time after proper preservation.
No matter how bad it is, using these spare planting bases to plant other crops can also create economic value, so that it will not lose money, it is just a matter of earning more and earning less.
"What do you mean, the health care products business is developing very fast this year?" Ye Zishu asked.
"Although there are still a few days left in the first quarter, according to our current global sales data, the situation is very good, and the revenue attributable to the headquarters has exceeded 200 billion yuan.
If calculated according to this sales performance, the health care products business can bring us at least 800 billion yuan in revenue for the whole year, and we optimistically estimate that it may exceed 900 billion yuan.
Last year, we were able to obtain a revenue of 450 billion yuan. We already feel that the growth rate is very fast. Compared with last year's growth momentum this year, we might as well let it go. "Pei Qing said.
This figure was unbelievable to Yeshu. He used to think that the revenue of breaking through 600 billion yuan was considered qualified, but he did not expect that the growth momentum was much stronger than he expected.
The several health products he gave are indeed fundamentally different from other health products, and even become the rigid needs of many people, but he thinks this number is still exaggerated.
You must know that in 2017 in the previous life, the total market size of global nutrition and health products was less than 900 billion yuan, but now it is only 1994. From this comparison, you can feel how exaggerated it is.
"So exaggerated? This is the rhythm of breaking through the trillion yuan mark!" Ye Zishu said with emotion.
When Pei Qing heard this, she nodded with a smile and said, "It's really possible what you said, our brand of health care products has reached an unprecedented level of trust.
Now that the word-of-mouth effect has been achieved, even if we reduce our advertising investment, our health care product brand has almost become synonymous with health care products.
To make a joke, if we decide to sell boiled water and tell customers that this bottle of water has the effect of prolonging life, many people will believe it. "
Ye Zishu hadn't felt the brand power of Tai Chi health products before, but Pei Qing's last sentence really let him know how high the brand trust is.
Ye Zishu thought for a while and said, "You said that if we lower the sales price of health care products for the elderly, will it further expand the scale of consumers and increase the total sales?"
At present, the price of a bottle of elderly health care products per day is 30 yuan in China and 30 dollars in foreign countries. If you take a bottle a day strictly, you will spend 900 yuan and 900 dollars a month respectively.
This price is actually very expensive, which severely limits the number of consumer groups. Only families with good money can allow the elderly to enjoy it without pressure.
"What you said may happen, but it may also shake our brand image. We need to carefully evaluate the impact of price cuts." Pei Qing said.
It stands to reason that to do a unique business, there is no need to pay attention to the inclusive rate, but to pull up the style so that the rich can feel the happiness of the rich.
Therefore, Pei Qing felt that this method was dangerous, while Ye Zishu felt that she was overly cautious, and sometimes she could do her own business without considering the feelings of the rich.
However, it is definitely not possible to directly lower the price, Ye Zishu said: "Before you did not establish a membership system, the price reduction must not be simple and rude, you need to pay attention to the method.
We can use the construction of the membership system to carry out price reduction promotions. Members only need to pay a membership fee of several hundred dollars a year to enjoy discounts.
For example, we can give members 50% off sales of health care products for the elderly, and 20% off or 10% off other health care products. This reason should be acceptable to most people. "
The reason why he put forward this suggestion is well-founded. The monthly pension of the elderly in developed countries in Europe and the United States is only about 1,000 US dollars. It is difficult for many elderly people to enjoy elderly health care products for a long time with their pensions.
If the selling price is cut in half, it will only cost US$450 per month if you drink it every day. If you save some money and drink a bottle for three days, the monthly expenditure will only be US$150. This is not too expensive for the elderly in most developed countries. .
With the development of the economy in our country, the monthly income will also increase rapidly. In a few years, for many families, it is not a big pressure to buy health care products for the elderly.
Although the price has been reduced by half, he believes that the income brought to Taiji Group will at least increase by 4 times, and the overall income will be more.
"Of course, this is just my personal idea, and it may not necessarily meet market expectations. You can conduct research on this issue, do a good job of investigation and demonstration, and see if it is feasible.
It is best to choose a small developed country as a pilot to see how the effect is, and if it is not ideal, it will not have much impact. "Leaf Book said.
"We will consider this suggestion!" Pei Qing nodded.
