Chapter five hundred and sixty first want to commercialize

So far, Kunpeng Information Technology's streaming media platform has basically met his expectations, and if nothing unexpected happens, it is expected to become one of the world's largest Internet media platforms in the future.

As long as the problem of low-cost content supply is solved, other streaming media platforms simply cannot compare with them, and the production cost is not at the same level.

Now Kunpeng Information Technology Co., Ltd. focuses on the production of news content, and the number of full-time journalists has reached 5,000, which can be compared with the world's largest news media.

The number of part-time journalists is even greater, breaking through 20,000 worldwide. These are still part-time journalists who can receive a certain monthly allowance, and there are countless news from the media.

In the area of ​​news, they have indeed invested huge human and material resources, and have achieved considerable results, at least meeting the news needs of streaming media platforms.

It's just that there is still a certain gap compared with the old news agencies. After so many years of operation, the relationship network is not comparable to them. What's more, many news agencies are backed by the state, so there is a natural gap in status.

However, these can be made up for. There is still a huge business gap between Internet platforms and traditional news media, and the biggest gap is the self-media model.

The amount of news content that traditional news media can accommodate is small, and the news display is a linear model, while the Internet news display is three-dimensional, and can theoretically accommodate countless news resources.

This is very friendly to self-media. Internet platforms are natural partners of self-media, and these self-media people can bring a lot of first-hand information to Internet news platforms.

Because everyone has the possibility to become a self-media person, which cannot be achieved by the traditional media reporter's contribution mode, and can also obtain news materials that are difficult for official reporters to obtain.

In addition to news resources, Internet news platforms also have other advantages, that is, they can recommend news according to users' preferences, which is impossible for traditional media.

Kunpeng Information Technology Co., Ltd. uses artificial intelligence and big data analysis to formulate a set of news broadcast strategies for each user, so that everyone can see news that they like to hear.

Not everyone likes serious news. In traditional news media, they can only accept it passively. The news cannot be diversified, and the anchor cannot achieve personalized broadcasting.

And these are all not a problem on the streaming media platform of Kunpeng Information Technology Company. Users can't stop watching the news, and the audience's stickiness to the platform is higher.

About the news platform,

In addition to their streaming media platform, their portal website is also a good carrier. After the revision of the portal website, the proportion of registered users has also been greatly improved compared to before.

At present, the number of global Internet users has reached 65 million, and the number of registered users of their portal platform is as high as 58 million, accounting for as high as 89.2%, which excludes the situation of one person with multiple accounts.

Some people think that if they register multiple accounts, they cannot distinguish who these accounts belong to, but in the face of big data analysis, there is basically nothing to hide.

Because the changed portal is completely different from before, it is more conducive to commercialization. It can not only make users feel less disturbed by advertisements, but also provide more advertisement display positions.

Although the revenue scale is still not comparable to that of streaming media, in the past 5 months, they have also obtained 6 billion yuan in revenue.

Most of the proceeds are used to pay news providers and self-media people, and there are both regular share and incentive rewards.

Although it doesn't make much money, it allows many people to rely on this platform to survive, and some people will have vitality, and the future income is also worth looking forward to.

"Qingluan Information Technology Company plans to try to commercialize social platforms." Lei Jun suddenly said this to Ye Zishu.

Ye Zishu understood what Lei Jun meant. In fact, they wanted to be commercialized a long time ago, but they were always suppressed by Ye Zishu because they had been in a state of loss and felt that they had lost face among the brothers.

In particular, several platforms of Kunpeng Information Technology Company are operating very well, and have achieved a break-even balance. In comparison, the expenditure of social platforms is much smaller.

However, the user stickiness of social platforms is very high. They think that their many social platforms have more advertising value, and commercialization should achieve good results.

It was better before, and several major Internet companies didn't make much money. Now that Kunpeng Information Technology Company is making great strides, they can't sit still at all.

If it was before, he would definitely continue to suppress it, but now it is different. Kunpeng Information Technology Company has demonstrated how to do Internet advertising, letting other companies know how to advertise.

Then the commercialization of social platforms is not a secret, and it doesn’t make much sense to hide it. It’s better to let them be commercialized.

"Then let them try commercialization. In the initial stage, the density of advertisements must be controlled, and the feelings of users must be taken into account." Ye Zishu said.

When Lei Jun heard what Ye Zishu said, he quickly agreed and smiled happily. If the commercialization is successful, another company may turn losses into profits.

"Since this is the case, let's commercialize the search platform of Kunpeng Information Technology Company. There is no need to wait any longer, but we also need to give priority to user experience.

You have to understand that only with users can you earn income. Don’t rely on your leading position and have no scruples. All services must be properly commercialized under the premise of taking care of the user experience. "Leaf Book warned.

"We have always carried out commercialization according to this concept. Judging from user feedback, there are not many negative comments. Users also understand that the road to commercialization is an indispensable process for us." Lei Jun explained.

Ye Zishu nodded, as long as they understand, they are afraid that in order to increase profits, they will ignore the user's feelings and feel that they can do whatever they want if they monopolize the market.

Now the number of Internet users has exceeded 60 million, and there is no suspense that the number of Internet users will exceed 100 million by the end of the year. This number is not small.

The next few years will still be a period of rapid growth of Internet users. With the gradual enrichment of Internet applications, the demand for Internet access will definitely increase.

Even if the price of Internet equipment is not continued to be reduced, the number is expected to exceed 200 million next year. If the price of Internet continues to be reduced, it is not impossible to exceed 300 million.

He hopes that within 3 to 5 years, the number of global Internet users will exceed the 1 billion mark. In order to achieve this goal, it is necessary to reduce the price of Internet equipment.

"By the way, how is your text reading platform?" Ye Zishu asked.

"It is still in the promotion stage, and the effect is much smaller than other platforms. It is basically impossible to gain a large number of users at once.

Text reading has a relatively high threshold, even if it is a brainless novel, not everyone likes to read it, and digital reading is more troublesome now.

There is also the limitation of traditional concepts. Many people stubbornly believe that reading should be read on paper. Even if Qinglong Technology Company has launched a special reader, it is difficult to change it for a while.

Although the current situation is not very ideal, I believe this is the trend of development, and the future prospect is still very good. Kunpeng Information Technology Company is also working hard to promote it. "Lei Jun said.

This was a bit beyond his expectation. He thought that after the text reading platform came out, it would soon be loved by consumers, but he did not expect this to be the result.

"What are the main types of books on this platform?" Ye Zishu asked.

"There are many types. For all the types of paper books involved, we have created a lot by the system. After manual review, the quality can be guaranteed." Lei Jun said.

Hearing Lei Jun's explanation, Ye Zishu thinks it is because the content is too orthodox that ordinary people don't like to read it, while those high-level intellectuals must mainly read paper books.

Although he hates brainless and refreshing writing, it is undeniable that most people's knowledge level is actually not high, and they can't understand those difficult books, which seems a little boring.

"Do you think that the addition of Shuangwen novels will allow the platform to gain wider support?" Ye Zishu asked.

Lei Jun was stopped by his words, and asked carefully: "What is Shuangwen?"

"It is to make people want to stop watching it, make full use of human's curiosity-seeking psychology and YY heart, what can't be realized in reality, but can be easily realized in novels.

For example, men want many women, and the protagonist of the novel opens up a harem. He is not only rich and handsome, but also surrounded by beautiful women, enjoying the blessings of being equal to everyone.

In reality, people have to behave themselves and are bound by various rules and laws, but in the novel, the protagonist can go from being a humble person to blocking and killing gods and Buddhas all the way, and finally achieve great achievements .

Although these plots are somewhat unrealistic, as long as the writing has a sense of substitution, the audience will not care about them. Anyway, one word, 'cool' is over. "Leaf Book explained.

Lei Jun was taken aback by Ye Zishu's words. This is the words of a high-level intellectual. It is simply too stupid. Does anyone read such novels?

Seeing Lei Jun's expression, Ye Zishu said: "Is it incredible, but it has been proved that such novels are easy to be loved by consumers.

If you pay attention to Japanese animation works, most of them are also in the same way, but they are expressed in the form of manga.

In contrast, in fact, the text category is more difficult, but once it is successfully presented, the sense of substitution is not comparable to that of animation, and readers are more willing to spend money to watch it. "

Lei Jun heard Ye Zishu talk about anime, and thought about it carefully. It seems that this is really the case. Although not all anime are like this, it is undeniable that those popular anime are basically like this.

"Mr. Ye seems to have a certain point in what he said, but artificial intelligence may not be able to do such a novel well, because it is difficult to grasp the reader's psychology." Lei Jun said.

"In fact, it's also very easy to handle. You can't put a whole book on the shelves like a traditional book, but choose to update it slowly. On the one hand, you can keep abreast of readers' preferences. This big data should be easy to analyze.

The 200,000 words in the early stage can be read for free to understand the reader's preference for the story and which link they prefer, so that the artificial intelligence can adjust the writing strategy in time. "Leaf Book said.

After hearing Ye Zishu's strategy, Lei Jun suddenly felt that it was not difficult. The intelligent text content creation system could do it, so let's give it a try.