Chapter 565: This Is What Market Development Really Looks Like

Lao Ren came over very quickly. Ye Zishu had just written the beginning of a technical document, and knocked on the door to come in. It can be seen that he didn't delay for a moment.

This year, Qinglong Technology Company did not conduct intensive product launches like the second half of last year. After all, less than a year has passed, and it is impossible to launch new products in such a short period of time.

Even if a new product is launched, it is only a supplement to the existing product system. There is no need to hold a special press conference, so it seems quite calm.

But it’s not that they didn’t do anything. Their smart office equipment was released in March this year, but in comparison, the response was not as great as before.

The office equipment market used to be relatively fixed, and only a few companies were operating, almost monopolizing the global office equipment market. It was too difficult for new companies to enter.

It is also in consideration of this situation that Qinglong Technology Company will focus on the intelligence of office equipment, which can be regarded as a certain innovation on the original basis.

At the same time, a lot of energy has been spent on the user experience. Before using office equipment, drivers need to be installed, which is relatively troublesome to use, and even complex equipment requires a certain amount of experience.

For example, copiers need to place the paper in the correct position, but the equipment of Qinglong Technology Company can automatically calibrate the position of the paper, no matter how it is placed, it can print neat text.

In addition to highlighting the simplicity and convenience of use, they also highlight their printing effects, such as clearer writing and faster results.

If only relying on these, it is still difficult to quickly occupy a large share of the market, so they will emphasize intelligence. In this regard, they have accumulated a lot of experience in the field of smart home.

In addition to conventional smart office equipment such as printers, copiers, projectors, and scanners, they also have other smart office equipment developed with technological leadership.

For example, fingerprint time attendance machines, face recognition time attendance machines, smart security and other equipment, these are office equipment that many companies need.

The realization of intelligent operation is the same as that of smart home. It can be operated through the intelligent control center, and only one smart speaker can handle all smart devices.

When Ye Zishu asked about the sales volume, Lao Ren gave the evaluation of "no big surprise", which means that the sales volume is not bad, but it has not exploded like other products.

Like their personal computer products, they swept the entire personal computer market with a destructive attitude after they were launched, and competitors were killed one after another.

"Our current market share is only 10%. Although it is still growing slowly, if we want to occupy more than 30%, at this rate, it may take two or three years." Lao Ren commented.

He thought how bad it was. It has only been three months since it came out, and it has occupied 10% of the market. This is already a good result, at least he thinks so.

Perhaps the previous brilliant achievements made Qinglong Technology Company get used to the domineering dominance of the rivers and lakes, but they didn't realize that the real market competition was all deducted bit by bit.

"I am very satisfied with your results. The market competition should be like this. The reason why it was so easy before is because our products have an absolute advantage.

The field of office equipment is a relatively mature field. No matter how advanced it is, it can still achieve the same work tasks, and the gap will not be particularly large.

We are one step ahead by using intelligent technology to innovate existing office equipment, and you need to spend more energy in this area in the future.

On the one hand, it is to improve the existing equipment, on the other hand, it is to strive to develop new office equipment, aim at the pain points in modern office, and solve the actual needs of customers.

The previous destructive state may make the company a little impetuous. The development of the office equipment market is a normal market development process. You must learn to calm down and do a good job in products and markets. "Leaf Book said.

"Actually, I'm also aware of this problem, and I've made relevant conversations inside the company many times, which has had some effect. It's just that I'm so passive, and I always feel uncomfortable." Lao Ren said helplessly.

What makes Lao Ren depressed is that they don't have any ideas at the moment, and they can break through as soon as possible. They can only rely on hard work to slowly devour the competitors' market.

Faced with such a situation, as a boss, it is natural to think about this issue. You can't leave everything to your subordinates, at least you need to give them an idea.

After hearing this, Ye Zishu pondered for a moment, and said, "Actually, it's not particularly difficult to do a good job in this part. I have two ways to solve it.

The first is to grasp emerging markets. Although the market size of established markets is large, they have been in business for many years and have a high brand recognition. Their status cannot be disintegrated all at once.

We still can't relax in the old market, but we must ensure that we can take the majority of the share in the emerging market, and the world's largest emerging market is my country, and the market work should be done better.

Your products are not bad, and your prices are not higher than theirs. You should have a lot to do in emerging markets, not to mention your brand is not unknown.

Therefore, you should organize more market personnel to develop domestic and international emerging markets. The most stupid way is to promote one by one. This should be our advantage.

In addition, to carry out wider publicity, we have abundant advertising resources. If you spend more money on advertising, the money will not enter the pockets of brother companies, but it will be just left handed and right handed. "

When it comes to advertising, Lao Ren smiled knowingly. He understood that Ye Zishu was talking about Internet advertising, and office equipment only needs to be advertised on the Internet, and there is no need to advertise in traditional media.

"I will increase the promotion of Internet advertising, and at the same time, further increase the number of market personnel. In China and low-cost emerging market countries, we will adopt a local push model and talk with each other." Lao Ren promised.

"Don't be reckless, Shengshi Advertising Company has information on many domestic companies, and even international companies.

Although they need to keep this information confidential, you should not disclose it after you take it, and don't tell it to the outside world. In fact, it is not a big problem.

With these lists in hand, you can find information based on the map, and the efficiency will be much faster. Although the ground push is very effective, you must also pay attention to methods.

In addition, it is to increase investment in telephone sales. Anyway, Fengming Technology Company is engaged in intelligent customer service, and has a leading edge in technology in the field of global customer service.

You hand over the telemarketing business to them, which not only allows you to have a sales channel, but also allows Fengming Technology Company to obtain a large order, which can be described as the best of both worlds. "Leaf Book said.

After hearing this, Lao Ren's eyes brightened. These two methods are really good, and they are of great help to the improvement of promotion efficiency, and the combination of the two will have a better effect.

If the telephone sales are successful, the local push service personnel can immediately follow up, and the customer satisfaction will definitely be much higher, and if the customer is satisfied, it is possible to buy more office equipment.

"Don't think about making a lot of money in the early stage, we must take the first priority to occupy the market, anyway, you don't need to rely on the office equipment business to survive, you can give it a go.

Of course, I do not agree with the low-price competition strategy. The quality of our products is absolutely worthy of our price, and low-price competition will also reduce brand value. "Leaf Book reminded.

Low-price competition is a tried-and-tested strategy for many companies, but it is easy to lower prices and difficult to raise prices. He would rather spend more revenue on marketing, because most of them will still flow back to him.

After talking about this, Ye Zishu continued: "In fact, if you want to quickly occupy the market, you still need to start from the needs of the enterprise. For enterprises, efficiency and cost are their relentless pursuit.

Your intelligent office equipment actually has a certain effect on improving efficiency, but it is not particularly obvious.

I just had a chat with Lei Jun. There is a project that I think is very suitable for you, that is the smart earphone project. Don’t underestimate the smart earphones. Around this device, our intelligent services can be closer to consumers.

Take smart office equipment as an example. With a smart headset, you only need to tell the headset how many pages to print, and the printer will immediately print the required pages for them.

This is just the simplest example. We can also realize remote smart device operation through smart headphones. For example, I am resting at home, and suddenly the company needs to print a document.

And this document is only in your computer, and you have memorized the name or characteristics of this document, and you can directly use the smart headset to instruct the computer and smart devices in the company to print it out.

All of these are the directions you need to consider, and they will have a very good effect on improving efficiency and convenience. Of course, this needs to ensure safety.

Smart earphones must be highly sensitive to voiceprint recognition, and can prevent others from imitating the voice of the smart earphone user to operate sensitive files and information. "

Ren Zhengfei patted his thigh excitedly when he heard this, and said, "Mr. Ye's idea is simply a genius. It can be said that many problems can be solved through a small smart earphone."

Seeing Lao Ren's happy look, Ye Zishu said with a smile: "You can save me a little praise, Lei Jun has already praised me just now, I am a little full."

Hearing Ye Zishu's joking words, Lao Ren was still amused by him even though he was not young, so he said, "Then I have to praise it even more, I can't let Mr. Lei be more beautiful than before."

"Okay, don't be silly, I just gave a very simple example, around the combination of smart earphones and your business, you need a lot of research.

I hope that the solution you come up with is the best solution that can be handled at present, and I also hope that you can use smart headphones to realize

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Faster development of other businesses. "Leaf Book said.

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