Chapter 647 Kirin Industry Group Annual Report (1)

In the following time, while Ye Zishu was busy with the work at hand, he checked the operating conditions of its properties. This had to be read before the high-level annual meeting, otherwise the annual meeting would not be held.

The first thing he checked was the Kirin Industrial Group that he managed. During this period of time, he basically didn't pay much attention to the two incidents.

Looking at their annual report now, the data is much better than I expected, although most of their businesses only started to be introduced to the market after August.

But their data has been very impressive since September, far exceeding his expectations on the whole, which made him feel a little conservative.

Take Kirin Beverage Industry Group as an example. He was worried that consumers would not be able to accept industrially produced dairy products. After all, people subconsciously feel that naturally produced products will be reassuring to eat.

In fact, on the contrary, their dairy products perform much better than natural dairy products in the market, and the production capacity has not only been consumed, but even a bit in short supply.

The current annual production capacity of 10 million tons of fresh milk cannot satisfy the domestic market at all, and there is simply no way to use excess production capacity for export.

The fresh milk was launched at the end of August. In the last quarter, it sold 2.5 million tons of its full production capacity. According to the ex-factory price of 2 yuan per liter, it brought them a total income of about 5 billion yuan.

In the reason analysis, there are several analysis results. The first reason is that it is cheap. Although the national income is not high, the price of milk is not cheap.

If the price of natural dairy products is cheap, everyone will not feel at ease after eating them. After all, the cost is here, and cheap products are generally shoddy.

However, for industrially produced dairy products, there is no need to worry about shoddy products, because you can make money no matter how cheap they are, and there is no need to shoddy them.

In this way, many rational consumers can still buy dairy products with assured quality at a cheaper price, not to mention that there are very few completely natural products in the modern industry.

Moreover, pure natural products do not necessarily represent high quality, because quality control is more difficult to control during the production process, and the probability of problems is much higher than that of products produced in factories.

The second reason is the taste. Due to the industrial production, in order to adapt to the domestic eating habits, in addition to the qualified nutritional content in dairy products, certain fine-tuning has also been carried out.

For example, we generally have lactose intolerance. Kirin Beverage Industry Group made adjustments and launched milk that does not contain any lactose, so that people will not have diarrhea after drinking it.

Another example is that the aroma of fresh milk basically comes from the fat in fresh milk, so the whole milk they launched has a slightly higher fat content, which makes people drink more mellow.

The third is that it is favored by merchants. In the past, if fresh milk wanted to increase its shelf life, it meant high-temperature sterilization, which would destroy the nutrition in the fresh milk and reduce its nutritional value.

As for the fresh milk produced in a fully enclosed aseptic environment, except for the sterilization process in the raw material link, no additional sterilization is required in the follow-up links at all.

This ensures that the final product is basically a sterile product, and does not need high-temperature sterilization or pasteurization at all, and can be directly sold on the market.

This can ensure that all the nutrition of the fresh milk will not be destroyed, the nutritional value is higher, and because of the sterility, the shelf life of the fresh milk is longer.

These two factors make merchants prefer it. After all, what merchants are afraid of is products with a short shelf life. Once expired, it will be very troublesome and difficult to deal with.

However, high nutrition is conducive to the promotion of merchants. It is not ruled out that some merchants like false propaganda. If the factual publicity is better, it will be better for the merchants.

Finally, it is cheap. Compared with fresh milk from other sources, the fresh milk of Kirin Beverage Industry Group is much cheaper. Naturally, it sells more, and the merchants naturally earn more.

This is the fresh milk business, in fact they have other businesses around dairy products,

Such as butter, cheese, milk powder, yogurt, cream and other products such as casein and whey powder.

However, some of these products do not have a large domestic sales market, such as butter, which does not account for a high proportion of domestic dietary structure.

As for cream, it is only needed by some cake shops in China, and the actual market is not large, so most of these products are for export.

Only milk powder and yogurt sell very well in the domestic market, especially milk powder, which has a very good sales performance in the country. The reason is very simple, that is, it is cheap.

The market price of a bucket of one kilogram of milk powder is only 25 yuan, which is much cheaper than the milk powder on the market, and the advertisements and packaging are better, which is easy to be accepted by consumers.

In fact, such a price is not as profitable as selling fresh milk. After all, the nutrients contained in one kilogram of milk powder are much more converted into fresh milk, and the cost is naturally higher.

However, Kirin Beverage Industry Group believes that milk powder is a semi-public product and cannot be fully marketed. After all, infants and young children basically drink milk powder in this era.

Moreover, infants who need to drink milk powder basically have to drink it because there is not enough breast milk, so they cannot be sold too expensively, which will cause great pressure on families in need.

Not to mention that the current economic conditions are not high, even if the economic conditions are good in the future, they cannot be sold too expensive. At most, high-end brands will be launched to earn money from the rich, but the nutritional content in them will hardly change.

Since a considerable part of their products are exported, the price is not bad. In the last quarter, they even earned 20 billion yuan in revenue.

But what follows is their plan for the new year, which is to expand production capacity and prepare to build a production base with the same scale as the current production capacity.

In addition to the other beverage production plans given to them by Ye Zishu, not only will they not be able to hand over their profits in the new year, but they may have to pay them some money from Kirin Industrial Group.

According to their New Year's plan, Kirin Industry Group needs to invest another 10 billion yuan, and the subsequent investment can continue to use the income they earn to make up for it.

If it is not for rushing progress, the money they earn this year can fully meet the development of new production capacity and new business, but they plan to complete the expansion of production and the launch of new business in the first quarter of this year.

Ye Zishu did not immediately agree to directly allocate funds to them. He still needs to see how the revenue of other groups under his group is. If he has money to dispatch, he will agree. If there is no money to dispatch, then he cannot give money.

The next thing to look at is the annual report of Kirin Grain and Oil Industry Group. Their business is relatively simple, that is, the business related to grain and oil daily necessities is within the business scope of this group company.

The previous article focused on their grain and edible oil business. In fact, they also have soy sauce, monosodium glutamate, light soy sauce, dark soy sauce and other condiment business, but the prices of these condiments are not high at present, and the overall revenue will not be much.

Like in the previous life, a liter of soy sauce could be sold for about 20 yuan, but now the price of a liter of soy sauce is only 40 cents, and the taste is much purer than the soy sauce in the previous life.

So their main business is grain and edible oil. The grains currently produced are all high-end brands, and the price is relatively expensive. Except for domestic high-income groups and occasional people who are new to the market, the total sales volume is not very high.

Most of them are still used for export. Among their 2.5 million tons production capacity in the fourth quarter, only 250,000 tons were sold domestically, and the remaining 2.25 million tons were basically exported abroad.

Due to their unique fragrance, superior taste, and rich nutritional value, their production capacity has basically been digested by the market.

In fact, the price is 28 yuan per kilogram and 14 yuan per catty, which is not particularly expensive for many countries. The price of better rice in their own countries is basically around 10 yuan per catty.

Even if it's an FOB price, it won't be particularly high when the domestic sales double, and many ordinary people can still afford it on a regular basis.

The most outstanding performance is Japan. Among the 2.25 million tons of rice, Japan alone sold 1.5 million tons, and the supply is still in short supply.

If it weren't for the need to open up other markets, Kirin Grain and Oil Industry Group would have sold them in Japan for the simple reason that their domestic rice prices are also very expensive, but their performance is not as good as this kind of rice in all aspects.

Then there is edible oil. Most of the market is in China, but the domestic market is all ordinary edible oil, and the sales volume of high-end edible oil is not very large.

High-end cooking oil is basically used for export, and the price is relatively expensive. He was afraid that he would not be able to digest it all before, but he sold all of it in the end, which was a bit unexpected to him.

The revenue of the edible oil business alone has reached 80 billion yuan, which is not only purchased for use, but also purchased for industrial products, among which olive oil is the most.

The olive oil produced by Qilin Grain and Oil Industry Group has a higher standard than that on the market. Not only is it produced according to industrial standards from the beginning to the end, but it is basically free of impurities and unfavorable ingredients.

Camellia oil basically fills the gap in edible oil abroad in this area. After all, this is a unique edible oil variety in my country, and tea oil trees are basically planted in China.

In addition to these two commodities, the other kitchen condiment businesses have brought them 5 billion yuan in revenue together, so it should be neither surprising nor happy.

In this way, they achieved a total revenue of 155 billion yuan last year. In fact, this was only their performance in one quarter, and the overall situation exceeded his expectations.

As for the New Year's plan, that is to develop the sugar business mainly sugar. They have already selected the address and started the construction of the factory building. They also hope to complete these production capacity in the first quarter.

At present, my country is a pure sugar importer, and the domestically produced sugar is not enough for domestic consumption. With the rapid economic development in the past two years, the sugar gap is even bigger.

In addition, it is the industrialized production of coffee. Although the domestic consumption of this product may not be very large, it has a large audience abroad, mainly for export.

Anyway, to produce this kind of product that does not have high energy, as long as there is suitable industrial technology, the cost is actually very low. Take coffee as an example.

The cost of producing one kilogram of coffee beans is only 0.6 yuan, which is not much different from the price of ordinary grain. The cost of producing coffee powder is even lower, only about 0.4 yuan.

In his hands, the biggest cost in the production of these products is always energy consumption, especially for high-energy-absorbing products in the production process. No matter how powerful his technology is, he can't save costs.

These new businesses may require an investment of about 30 billion yuan, so they are prepared according to 40 billion yuan, and they still have a lot of profits to turn over.