Chapter 648 Kirin Industry Group Annual Report (2)

Then there is the annual report of Kirin Paper Products Industry Group. Last year, their annual pulp production capacity was 10 million tons. Since they started production in August, their revenue was only for one quarter.

Therefore, the output is not high, and all of them are used in the domestic market, and they do not simply sell pulp, but use it to produce their own paper products.

Last year, a total revenue of 15 billion yuan was obtained, and the profit margin was quite high, but the total revenue was not high. The pulp manufacturing segment was very profitable, but the paper manufacturing segment had a relatively low profit margin.

This is because they have produced a lot of high-tech paper, which has greatly increased the overall profit. Otherwise, the profit margin of the papermaking process will be lower. Generally, the profit margin of papermaking is below 10%, but they have achieved about 17%, which is very good.

However, compared with their New Year's plan, this revenue is not enough to support their plan. In the future, they will not only need to acquire domestic paper companies, but also continue to expand their production capacity.

Therefore, a large amount of financial support is needed. According to the current revenue capacity, this year's current production capacity can only generate revenue of 60 billion yuan, and at least 40 million tons of pulp production capacity will be increased this year.

Including supporting facilities, the investment scale needs to reach 80 billion yuan, and there is still a gap of 20 billion yuan in capital needs, so their funding application instructions will be given later.

Seeing this, he simply took 30 billion yuan out of the profits of Kirin Grain and Oil Industry Group, 10 billion yuan to Kirin Beverage Industry Group, and 20 billion yuan to Kirin Paper Products Industry Group.

In fact, the profit of Qilin Grain and Oil Industry Group is more than that, but he can't let it turn over all of them. They also have various plans of their own, and they need to use the money.

Especially with the gradual realization of cheap energy this year, they will start to produce ordinary grains on a large scale. Although the price of these grains is relatively low, the investment is a lot of money. These must be kept and cannot be used casually.

The next thing to look at is Kirin Timber Industry Group. The mass production of timber by this group company was in October, more than a month late, but the results are very gratifying.

Their annual production capacity is 50 million cubic meters of wood. They know that the country likes all kinds of precious wood, so they are the first to produce these precious wood and supply them directly to the market.

Although it is not as expensive as natural precious wood, the price per ton still reaches about 100,000 yuan. In fact, it is possible to sell it at a higher price, but the sales volume is very small.

What they pursue is the overall profit. Anyway, their production cost will not be too much higher. If you buy it cheaper, then even a slightly better family in China can use this kind of furniture made of precious wood.

In the previous life, the price of huanghuali from Vietnam has reached millions of yuan per ton. Although this price is a bit inflated, it also shows how popular precious wood is in China.

Now the income of ordinary people in China is relatively low, but there are also a group of people who have become rich. It is no problem for them to use such precious wood. As for the difference between natural and artificial, they can't tell it anyway.

A total of 500,000 tons of precious wood was sold in China, which was much more than he imagined. The remaining 500,000 tons of precious wood were all used by them to make furniture.

Except for the precious wood, the remaining wood is commonly used to make furniture. There are ordinary and special wood materials, and the prices vary.

It's just that these woods are rarely circulated on the market, and they are all used by themselves to make furniture, wooden floors, etc., and they are all consumed.

The global furniture retail channel they built before played a very active role in the process of their furniture sales, all of which were sold through this channel.

The price is cheap, the quality is good, and the styles are various. It is very popular both at home and abroad, making this young furniture brand gradually known to everyone.

In addition to these cheap brands, they also have high-end brands. Anyway, they are all placed in the same business place, and the brand series used are different.

in order to distinguish.

Of course, these furniture are not all wooden furniture, there are also special furniture materials purchased from brother companies, such as leather furniture, glass furniture, furniture made of special materials and so on.

Last year, in just two months, it created a revenue of 150 billion yuan. The reason why it sold so well was the result of promotion, apart from the product itself.

The opening of a new store is bound to promote aggressively, but it is rare that they have been promoting for more than two months and are still promoting, and they have no intention of stopping at all.

However, many consumers are still willing to go to them to buy cheap furniture products, for fear that after the promotion is over, they will not be able to buy these cheap products.

But their competitors are not so nervous, because according to their operating costs, they feel that such a low price will cause huge losses if they promote for a long time.

So they are all waiting for this side to have to stop when they can't bear it due to the continuous promotion. When the promotion here is over, they will also carry out appropriate promotions here.

In this way, this side has already incurred huge losses in the early stage, and after finally getting the attention of consumers, there will be discounts and promotions, making it impossible for this side to continue to operate.

If they go back and forth like this several times, ordinary enterprises really can't bear it, but Qilin Timber Industry Group is not an ordinary enterprise, so how could it be possible to do what they want.

Even with this kind of promotion, in fact, Qilin Timber Industry Group still makes money, just earn more and earn less. It is also very important to know yourself and your enemy in the market.

The reason why they do not directly sell at a low price, but in the name of promotion, is to prepare for future price increases on the one hand, and to paralyze competitors on the other.

If it is directly sold at a low price, they may suspect that the cost price here is indeed low at first, but if it is a promotion, they think it may just be a new business opening for activities.

The promotion price of Qilin Timber Industry Group is generally about 30% off the normal price, and some even only have 40% or 50% off. Such promotion must be a loss.

Although domestic furniture is so expensive, in fact, many international brands of furniture are not expensive, and they are affordable brands.

It's just that they have been discounting and promoting for two months, and there is no sign of stopping, and their business has been greatly affected, and their sales revenue has dropped sharply.

But there is no sign of stopping here. Qilin Timber Industry Group really has no intention of stopping. As long as the competitors do not fall, the promotion will continue. They are making money anyway.

What's more interesting is that they also specially opened furniture stores near these competitors, posing a tit-for-tat posture, just to see who can have the last laugh.

In the view of Qilin Wood Industry Group, it is a bit unreasonable not to monopolize the global furniture market when it has such an advantage.

In addition, they have such a large production capacity, if there is not enough market, it will be difficult to digest, as for selling to competitors, it is easy to be stuck, it is not their choice.

Only by killing all competitors can they feel satisfied, and the entire industry chain will be opened up. This is the idea of ​​their entire management, and Ye Zishu also supports it.

A businessman who does not want to monopolize the industry is not a qualified businessman. Especially under conditions, he must have lofty ideals, let alone a special enterprise like Qilin Timber Industry Group, which has no other choice.

Unless they obediently only act as suppliers, obviously this is not in line with the temperament of the entire Kirin Industrial Group. If they really have this idea, Ye Zishu will look down on such a management team.

Most of the 150 billion yuan in revenue is from precious wood and furniture, so the profit margin is very high, with a net profit rate of 60%, and a net profit of 90 billion yuan.

Since they are still making a profit even if they are competing, Ye Zishu is not afraid that they will have no money to compete in the future, so he directly took away 50 billion yuan of the 90 billion yuan profit.

Next, I looked at the annual report of Kirin Electric Industry Group. Last year, the revenue was about 20 billion yuan. Basically, there was no fund to hand over. They need to stay and continue to expand production capacity and maintain the operation of the group.

The power transmission equipment and technology that had high hopes did not bring them much income last year, because their equipment is very different from the existing power transmission equipment around superconducting power transmission.

Even if it is produced, it will be difficult to sell to the grid. In order to make up for this shortcoming, they are also devoting themselves to the research of conventional power transmission technology. In this regard, Ye Zishu also provides some technical information.

The reason why they study these conventional power transmission technologies is not that they want to use them in China. They believe that all superconducting power transmission technologies are destined to be adopted in China in the future. After all, the advantages are very obvious.

Just because it involves superconducting technology, it is destined not to be exported to foreign countries in a short period of time, and it is not planned to make a big publicity at home and abroad, so as not to attract extra attention.

The main purpose of researching conventional power transmission technology is to export it to foreign countries. It is necessary to use it domestically without foreign countries, and the smart grid is such a high-end and advanced technology that the market must be very broad.

Moreover, their research on conventional smart grid technology also has a solid foundation. In the field of grid intelligence, their accumulated technology and experience are quite good.

In addition to the technical information he provided, results will be produced in this area soon. In fact, according to their progress, conventional smart grid technology can complete technology research and development and industrialization construction before March this year.

As for their current main business, superconducting power transmission technology, the construction of the production chain has been completed in December, but Kirin Energy Industry Group has no money to purchase their products.

Kirin Energy Industry Group is waiting for the headquarters to allocate funds to them this year. According to their capital needs, at least 200 billion yuan will be allocated to them this year.

Among them, 100 billion yuan will be used for the construction of solar power plants, and the remaining 100 billion yuan will be used for the construction of superconducting transmission lines, which are expected to be 20,000 kilometers long.

Although credit can be used, the funds in the hands of Kirin Electric Industry Group do not have the ability to credit, and the gap is too big.

Thinking of this, Ye Zishu immediately looked at the annual report of Kirin Energy Industry Group. The profit column is directly zero, and if investment is included, it is a negative number.

And their job is to build a solar power generation industry chain. This work was just completed before the end of the year. They cannot be blamed. The delivery of many high-tech equipment from Kirin Basic Industry Group is relatively slow.

After reading these, they did not give an immediate answer. The profits that can be handed in are not enough to support their capital consumption. We need to see how the other industries under the Kirin Industry Group are making profits.