Chapter 85 Change the cooperation method

But Master Yang shook his head when he heard his words, and said: "You are the face of a standard capitalist, we are confident that the annual growth rate of CCTV advertising will exceed 25% in the next ten to twenty years.

If we cooperate in this way, the CCTV platform will completely become a part-time worker for Shengshi Advertising Company in the future, which is unacceptable to us. "

Ye Zishu was very surprised when he heard Mr. Yang's words. In this era, Mr. Yang can clearly see the future development trend of advertising instead of focusing on the immediate interests.

The reason why he proposed this proposal was to give it a try. Since Master Yang did not approve of his proposal, it was basically impossible to talk about it later.

Because of the annual compound growth, every point of increase, accumulated over a long period of time, will eventually become a very large sum, and even he dare not casually increase by 1 percentage point.

"Since Master Yang does not approve of this plan, then we will not continue to waste time on this plan, and we will follow the previous proposal, and our Shengshi Advertising Company will get a percentage of the commission.

In other words, CCTV's advertising time is fully entrusted to Shengshi Advertising Company to operate, and we get 15% of CCTV's total annual advertising revenue.

In this way, CCTV will not feel that it is a wage earner, and our interests can be guaranteed. What does Director Yang think of this plan? "Leaf Book asked.

Ye Zishu feels that the possibility of the above plan being passed is very low, and the risk in the future is very high, even if there is not much risk to Shengshi Advertising Company in the end, it may even benefit a lot.

In the future, the gap between the two parties will continue to widen, which will bring greater hidden dangers to the follow-up cooperation, and he hopes that the cooperation between the two parties will not only last for ten or twenty years, but for a longer period.

So he didn't want to continue to argue with this plan, but honestly cooperated in a proportional way, so that although he earned a little less, the cooperation was stronger than before.

When Director Yang heard Ye Zishu's sudden proposal to change the cooperation plan, he was stunned for a moment. This is a way of throwing the table at the slightest disagreement. The reason why he said such a thing was just to increase the compound annual growth rate.

Seeing Master Yang's stupefied look, Ye Zishu continued, "I suddenly changed the cooperation plan for no other reason than to think that it would be difficult for the two sides to agree on this plan.

Every time the annual compound growth rate increases by one point, the risk of Shengshi Advertising Company will increase exponentially, and vice versa, the extent of damage to CCTV's interests will also increase exponentially.

In order for Shengshi Advertising Company and CCTV to reach a long-term strategic cooperation, it is hoped that the final cooperation agreement will be beneficial to both parties, and the risks of each other can be controlled within a certain range. "

According to this cooperation plan, there is actually no risk for both parties, and even Shengshi Advertising Company can make a steady profit, although it seems that the operation of the market requires huge costs.

However, the resources accumulated by Shengshi Advertising Company are not only for CCTV. In the future, they will also cooperate with other local stations, and the resources can be reused.

Even mastering a large amount of advertising media resources will greatly reduce the operating costs of Shengshi Advertising Company on the enterprise side, leading to a further reduction in the company's overall operating costs.

When Master Yang heard what Ye Zishu said, he also nodded, expressing his agreement. No one knows what will happen in the future. In order not to damage his own interests, he will keep arguing about a percentage point.

Because of this, it is better to simply cooperate according to the method of sharing, at least there will not be many disputes in the future, people are short-sighted animals, and they only see their own interests being damaged and feel aggrieved.

"Then let's continue the discussion based on the cooperation method of advertising sharing, but I think 15% sharing ratio is too high, and 5% sharing ratio is more appropriate." Director Yang said.

Hearing Master Yang's words, Ye Zishu couldn't help complaining: "Master Yang said just now that he would become a wage earner, so you can tell me the proportion of the share.

Shengshi Advertising Company is not even as good as wage earners. "

"Young people, don't be so hasty. Negotiations are naturally a place for bargaining. You can also put forward your own ideas!" said Mr. Yang.

"Since Director Yang does not agree with the 15% ratio, we also hope to reach an agreement as soon as possible. Now time is running out, and the new year is coming soon. Signing a cooperation agreement as soon as possible is beneficial to both parties.

So let's take a step back, 13% share ratio, what do you think, Mr. Yang? "Leaf Book asked.

Director Yang still shook his head and said: "You are dishonest, although we know that your advertising market operation has costs, but it is not as exaggerated as you said.

You must know that we also had this kind of business before, and if we wanted to hide it from us, the calculation would be wrong, so we can only increase the share ratio to 7%. "

"Yang Tai's long story is correct, you are not newcomers in the advertising industry, but CCTV's advertising in the past was passive, and the operating cost must be very low.

If it is handed over to Shengshi Advertising Company, we need to take the initiative to find a market to expand the total advertising revenue of CCTV, and the money spent in this is much more than that of passive advertising.

Since Master Yang also made a concession just now, we also made a concession and lowered the percentage of commission to 12%, what do you think? "Leaf Book said.

After hearing Ye Zishu's words, Master Yang didn't know how to refute it. After all, what he said was the truth. The cost of personnel costs alone in finding a market, plus other operating costs, would definitely increase the cost significantly.

But now no one can tell what the cost is, and the operating costs of each advertising company are also different, and the effects are also very different, which cannot be accurately quantified.

So Master Yang simply said: "We don't want you to come and go. The price is 10%. This percentage is the highest percentage we can accept."

What Master Yang said, Ye Zishu actually agrees, although the 10% ratio, Shengshi Advertising Company does not make much money, but it will not lose money because of it.

If Shengshi Advertising Company can do what he wants and win the right to operate the advertising market of most of the TV stations in China, it will make a lot of money after all.

"Since Mr. Yang has said so, our Shengshi Advertising Company also, in the spirit of successful cooperation, agrees with Mr. Yang's share ratio." Ye Zishu said.

Regarding the key interests, the two parties finally reached an agreement, and there will be other details to be negotiated later, such as ensuring that the minimum annual growth rate is not lower than the overall market growth rate and so on.

These details are mainly to prevent Shengshi Advertising Company from actively increasing advertising revenue for the TV station after getting the agency rights. In this case, Shengshi Advertising Company is just sitting around and taking money.

After back-and-forth negotiations, the two parties finally reached an agreement on all the key terms before dinner, but they did not sign them immediately.

CCTV still needs to conduct internal collective discussions, and wait until there are no major internal problems with the terms of the contract before it can formally sign a contract with Shengshi Advertising Company.

Ye Zishu and Wang Changtian led the negotiating team out of the CCTV building. Wang Changtian couldn't help but said, "With this ratio, Shengshi Advertising Company can only benefit from it!"

In the negotiation process just now, this side was completely dominated by Ye Zishu. Wang Changtian didn't have a chance to speak at all. After finally coming out, he couldn't help reminding Ye Zishu.

"If it's just CCTV, it will definitely not make much money, but this is a good example. If we can revitalize CCTV's advertising resources, we will be qualified to negotiate with other domestic TV stations.

Once a similar cooperation is reached with most domestic TV media or broadcast media, the overall operating cost will be greatly reduced, and the cost can be further reduced through technological innovation in the future.

What you need to do in the future is to master more client advertising resources, so that you can bind both ends, and Shengshi Advertising Company will not be snatched by others. "Ye Zishu said patiently.