Chapter 84 Advertising Cooperation Negotiation

What he signed with Disney is the distribution cooperation in North America. As for the distribution in other parts of the world, he hopes to wait and see, because talking about it now, he is actually the one who suffers.

Wait until the North American box office explodes, and then start to consider releasing "The Lion King" in other countries and regions, so that Shengshi Film and Television will have more say.

After negotiating distribution cooperation with Disney, he took Zhang Guoli and other personnel directly back to China, and did not continue to stay in the United States.

Back in China, Ye Zishu immediately returned to Phoenix Software Company to work. It is already December, and according to the plan, the Phoenix operating system will release a beta version at the end of this month.

So during this period of time, more than 700 people in Phoenix Software's technical department are basically working overtime, just to be able to come up with a test version at the time node he set.

When Ye Zishu came to Phoenix Software Company, the first thing he did was to check the work progress of each group and the overall progress of Phoenix Software Company.

If the possible bugs were ignored, he took a look. Although the overall progress was slightly delayed, according to the date he stipulated for the release of the beta version, it should not be too far behind.

After looking at the project situation, he himself started to write an automated software testing system. Whether the software is good or not, the testing link is a key step that cannot be ignored.

The design and architecture of the entire operating system were provided by him. Based on the many operating systems and advanced software architectures in his previous life, he synthesized them by taking the essence and discarding the dross. It can be said that it is the most advanced operating system at present.

Therefore, in terms of the ease of use of the operating system, there should be no major problems. The remaining tests are functional tests and hidden bug tests.

And these two tests are often the most time-consuming. If you use manpower to test, it will take a lot of time, not to mention the test effect.

Regardless of the fact that the company has seven to eight hundred technical personnel, in fact, this number of personnel is not enough at all. After the operating system is written, there are still many software systems waiting for them to develop.

And the fully automatic software testing system he is writing now can efficiently complete the testing of the entire software system under the premise of zero manual labor.

As for the Phoenix Special Effects Company, he had asked Shengshi Film and Television Company to cooperate with them to produce animated films or TV series by themselves, and Ye Shu would not participate.

And Shengshi Film and Television Company has another task, which is to try to distribute the animated film "The Lion King" in China through the box office sharing model.

At present, domestic film distribution adopts the model of "unified purchase and sales" + "level distribution". After China Film Group purchased the "Lion King" movie, the box office has nothing to do with Shengshi Film and Television Company.

Under this model, Shengshi Film and Television Company has no profit at all, so he hopes that Shengshi Film and Television Company can promote the work of film box office sharing.

However, these are just attempts. If it is really difficult to promote this reform, Shengshi Film and Television Company will suspend the distribution of movies.

After "The Lion King" is a hit at the box office in the United States and other overseas countries and regions, there may be new ideas in China.

When a blockbuster movie produced by a local film company can only seek overseas distribution, but cannot be released domestically, it will put a lot of pressure on relevant personnel and institutions.

Anyway, it is impossible for him to personally lobby, and it is a thankless task, so he is preparing to form strong external pressure to promote the reform of the domestic film distribution system.

One "Lion King" is not enough, he will also prepare the next blockbuster movie, and break through the psychological defense of some people and institutions little by little. One day, they will have to take the initiative to carry out relevant reforms.

So he just asked Shengshi Film and Television Company to try to negotiate with the relevant departments about the box office share. If there is no chance, he will withdraw directly. Anyway, there are not many box office in China at present.

In the next period of time, except for the necessary outing work, the rest of the time will be spent in Phoenix Software Company to finish writing this automated software testing system.

In fact, he still has the technical information of the PHS communication system in his hand, but he is not in a hurry. The three-in-one digital switch given earlier has been enough for Lingtong Technology Company to be busy for a long time.

On December 15th, after months of waiting, they finally received a reply from CCTV, agreeing to continue negotiating with Shengshi Advertising Company on the contracting of advertising time.

Ye Zishu stopped what he was doing, and came to CCTV with Wang Changtian. This time, CCTV obviously paid more attention, and Director Yang personally presided over the negotiation work.

CCTV has long been facing a state where it cannot make ends meet. If it relies on financial support for a long time, it will become very difficult for itself to achieve rapid development.

The newly appointed Director Yang is a very courageous person. He has carried out a series of reforms within CCTV and achieved good results. This year, CCTV basically achieved self-financing.

But this state is far from enough, which is why CCTV did not immediately reject Ye Zishu's proposal to contract advertising time.

There is still a big difference between actively looking for an advertising market and passively accepting advertising. Shengshi Advertising Company is clearly ahead in terms of customer information accumulation and advertising market developers.

"Taiwan Master Yang, you have increased the contracting fee to 200 million yuan at once. The increase is too high, and it does not conform to market laws at all." Ye Zishu said helplessly.

He had previously raised the contracting fee for next year to 150 million yuan, which was considered a very bold quotation. He did not expect CCTV to raise the price to 200 million yuan all of a sudden.

CCTV currently only has two channels, and there are not many advertising time resources. If calculated according to this price, Shengshi Advertising Company needs to achieve a total annual advertising cost of 300 million yuan in order to be profitable.

Although he does have a set of methods to promote the value of CCTV advertising, after all, it has not been tested by the market, and it is still unknown whether it will work or not.

"Mr. Ye, you should also understand our difficulties. If it is only 150 million yuan, why should we waste our time here? With ourselves, there is a high probability that we will be able to achieve this amount next year.

If there is no support that exceeds expectations, your proposal cannot be passed at all, and it is difficult for us to persuade the relevant departments to agree! "Taiwan Master Yang said.

This is a bit of an exaggeration. In fact, advertising outsourcing is not such a sensitive issue, and he does not get involved in the broadcasting of CCTV's regular programs. Although it is difficult to promote this matter, it is not as difficult as he said.

If it was really that difficult, he would never have put forward such a proposal, because he knew that this decision can be made by CCTV itself.

"This time our cooperation is considered to be the first of its kind in domestic TV media advertising cooperation, and it is normal that we do not have a good grasp of the market.

In order to facilitate this cooperation, we are willing to increase the contracting fee to 200 million yuan, but we also have a condition, that is, the channels that CCTV will open in the future will also be entrusted to us to operate the advertising time.

In addition, in order to protect our interests, we need to sign a long-term cooperation agreement instead of a one-year contract. If there is a serious loss in a certain year, our loss will be very large. "Leaf Book said.

Hearing his words, Director Yang thought for a while and said, "In principle, we agree with your proposal, but the interests of our CCTV must also be guaranteed, so there needs to be a reasonable calculation method for the annual advertising contract fee."

"This year's direct doubling of the previous year is an exception, and it is impossible to directly increase so much in the future, so I think that for a period of time, a compound annual growth rate of 25% is more appropriate.

If the advertising investment in a certain year is not as expected, we need to negotiate a second agreement with CCTV to avoid excessive losses for Shengshi Advertising Company in a certain year.

Of course, if a certain year’s advertising investment situation is particularly good, CCTV can also propose a second agreement negotiation to increase the advertising contract fee for that year.

However, during the signing period of the agreement, the annual compound growth rate shall not be higher than 25%. The second agreement negotiation is only a negotiation mechanism set up to balance the sharp drop in advertising revenue caused by the economic downturn in a certain year. "Leaf Book said.