#113 - Interview (Part 2)

Lu Haifeng said with a smile: "I can interpret this as two questions, but it doesn't matter."

"First of all, I can definitely tell you that the emergence of turbo-charged engines will definitely bring about earth-shattering changes to the automotive industry. We all know that in the past, only naturally aspirated engines were available on the market. No matter which car brand it was, they all used naturally aspirated engines, and there was no choice."

"Now, with the emergence of our turbo-charged engines, this pattern will definitely change. I believe turbo-charged engines will definitely be favored by the market."

"As a major reform in the field of automotive engine technology, turbo-charged engines will definitely not be worse than naturally aspirated engines in the market."

"Of course, naturally aspirated engines will not be eliminated. After all, naturally aspirated engines have their own advantages, and turbo-charged engines have their own advantages. It can only be said that each has its own strengths."

"In the same field of automotive engine research and development, some are researching naturally aspirated engines, and some are researching turbo-charged engines. No matter how good the research direction is, if the research team is not good, it is equal to zero."

"For Audi Motors, whether it is a turbo-charged engine or a naturally aspirated engine, it is just giving consumers more choices."

"So, the quality of an engine does not lie in its category, but in its research and development breakthroughs."

Hearing what Lu Haifeng said, the reporters at the scene became even more excited. They didn't expect to get so much information from this interview.

Lu Haifeng's words this time contained a lot of information. Once this is released, it will definitely be explosive news. You need to know that Lu Haifeng's words were quite规规矩矩, but implicitly, wasn't he saying that other car companies' research and development capabilities are not very good?

He just didn't say it explicitly, but his words revealed this meaning. The same engine, in their eyes, has been developed to the extreme, but in Lu Haifeng's eyes, it is far from enough. Doesn't this prove Audi Motors' strong research and development strength? Isn't it outwardly expressing that, in Audi Motors' view, there is no difference in the field, as long as the research and development technology is in place, even the worst product can become a treasure.

If this were known by those big giants abroad, wouldn't they be so angry that they would vomit blood? This is naked sarcasm, mocking their technology as being not good enough.

In fact, Lu Haifeng really meant this, he was just satirizing their research and development technology as being not good enough. Since he dared to say it, he was not afraid of them targeting him.

Even if they knew, what could they do? Wouldn't they still only be able to haggle with themselves, and still have to swallow their anger? If their strength is not as good as his, then they have to obediently admit defeat.

Sometimes, you have to be high-profile when you need to be high-profile. He just wants to spread the news through these media so that Audi Motors can get more attention. This is much more affordable and effective than spending money on advertising.

Subsequently, Lu Haifeng finished answering the last reporter's interview and then left the press conference site.

The news of Lu Haifeng's interview was also released by these media as soon as possible, and then various topics exploded on the Internet.

〈Shocking, the boss of Audi Motors actually did this〉

〈Audi Motors' Lu, R\u0026D is not about category, it's about strength. Do you agree?〉

〈400,000 units sold in two years, is it a bold statement or a boast? Let's hear what the boss of Audi Motors has to say〉

〈Turbo-charged engines and naturally aspirated engines each have their own strengths, Audi Motors' boss explains it this way〉

〈The pinnacle of turbo-charged engines and naturally aspirated engines will both come from Audi Motors〉

Lu Haifeng didn't pay too much attention to the outside news. He was not worried that these media would report randomly. As long as they are not stupid, they would not dare to report randomly. As for foreign media, perhaps they will slander in various ways, but this doesn't matter. Real gold is not afraid of fire. The more fiercely they jump now, the more miserable they will be slapped in the face later.

……

The day after the press conference, the Audi A4 was launched simultaneously across the country and fully began accepting reservations.

A large number of consumers flocked to Audi Motors 4S stores in their respective regions to place orders. The scene was extremely hot. Basically, every Audi Motors 4S store was crowded with customers, and they signed contracts directly without understanding or bargaining.

So, such a scene appeared in various Audi Motors 4S stores.

"Come a salesperson, I want to order a car"

"Give me a 2.0T top-of-the-line Audi A4, full payment and pick up the car immediately"

"What, sold out?"

"Okay, when can I pick up the car if I place an order now?"

"What, a month?"

"Okay, a month is a month, but you have to try to arrange it for me as much as possible"

"Oh, I'm still late. If I had known, I would have come earlier. Now I have to wait another month to experience it"

"Hey, hey, is there a salesperson available? I want to order a car"

"Brother, don't worry! Look at so many people ordering cars, first come, first served. Wait and see. I came at 7:30. They hadn't even started working yet! As a result, I haven't decided yet. What are you in a hurry for?"

"Sorry, I really can't wait. I can't wait to pick up the car and go for a spin, to experience what it feels like to drive this Audi A4 with a turbo-charged engine. Is the power as perfect as in the test drive at the press conference?"

"If you want to experience it, you can just go for a test drive, right?"

"Forget it, don't even think about fooling me. If I go for a test drive, I don't know how long I'll have to wait. Test drives can be done anytime. Let's order the car first."

……

A large number of customers rushed to Audi Motors 4S stores, which made these Audi Motors dealers very happy.

You need to know that their previous agency of the Audi Motors brand was originally a gamble. Once they lost the bet, it would be a serious injury.

The construction cost of a car 4S store is tens of millions, plus agency fees and deposits. Ordinary people really don't have such great courage.

After all, no matter how advanced Audi Motors' technology is, it is only a new brand. Advanced technology does not mean that it will be favored by the market. There are many products that are praised but not popular these days.

Many products are obviously of very good quality, but they are not recognized by consumers. Therefore, they had the same concerns about the Audi Motors brand before.

But if they win the bet, they can make a lot of money. The first person to eat crabs is always the one who benefits the most. There is no doubt about this.

They also took the agency of the Audi Motors brand with this mentality, but they were still very worried about what would happen.

However, the current hot sales finally made them feel at ease. It can be said that not only did they feel at ease, but they were also about to jump up with excitement.

Once all these customer orders are delivered, how much profit will it bring? Although Lu Haifeng does not allow them to increase prices for sales, he also leaves them a profit margin of 15%.