#114 - Sales (Part 1)

But don't underestimate this 15%. An Audi A4 costs hundreds of thousands, so each car can still make around fifty to sixty thousand.

Moreover, this is just the profit from a basic car. Adding financing, insurance, decorations, etc., makes the profit even more substantial.

Of course, this 15% profit margin seems relatively small compared to other car brands. Most other car brands get their cars at a 25% discount, while Audi's cost is only discounted by 15%.

However, you should know that the Audi A4 is a new car and still has no discounts. Although other car brands may also have a 15% discount, they sometimes offer very large discounts. In the end, selling another brand of car may not necessarily earn more than selling an Audi.

Of course, this only applies to high-end models. The profits of low-end brands certainly cannot be compared with those of high-end brands. After all, the construction costs of high-end brand car 4S stores are also high. If the profits were comparable to low-end brands, who would spend a lot of money to build high-end brand car 4S stores?

You should know that the construction cost of a low-end car brand 4S store only needs a few million or ten million, but the construction cost of a high-end car brand 4S store can reach sixty to seventy million or even over one hundred million.

Perhaps some people may think that the purchase price of some car brands' new cars is at a 2-3% discount, so the profit is not that high. After all, it is a new car and there is no discount, while Audi cars still have a 15% discount.

But as the saying goes, 'For every policy above, there is a countermeasure below.' If the cost is high, then earn it back elsewhere. Therefore, many new cars are sold at inflated prices, precisely because of this reason. The car manufacturer gives a small profit margin, so I will get it back from the customer. After all, the wool comes from the sheep.

Now, Lu Haifeng is giving them a 15% profit margin, with the prerequisite that no form of price increase is allowed, and even the sale of additional high-quality accessories is not allowed.

In the previous life, there were also some brands where car manufacturers strictly controlled the period during which they were not allowed to increase prices. However, those car 4S stores would change their tune, saying, 'We are not increasing prices, but adding high-quality products,' which meant forcing customers to purchase a certain amount of decorations, such as dash cams, window films, floor mats, etc. This is called bundled sales.

Now, car 4S stores have many tricks and routines, but for Audi car 4S stores, you don't even need to think about how to trick customers. These are not allowed. Do you think that security deposit is just for show?

Therefore, their profit margin is only the 15% that Lu Haifeng gives them. For the healthy development of the Audi car brand, he can only give up more profit.

The so-called 'If you want the horse to run fast, you have to give the horse more grass.' Only when dealers have enough profit will they work harder to promote sales.

......

Now, each dealer is very proud. They are really too wise to represent the Audi car brand at the first opportunity. In the future, they will definitely have a good time following Audi cars. Moreover, there are not that many Audi car dealers yet. With this situation, the cake that reaches their hands will be very large.

Unlike other luxury car brands that have thousands of dealers, the cake that reaches their hands is not that big. Now, these dealers are all calculating how much money they can make.

Lv Wenlin, the boss of Huizhou Yuntong Audi Car 4S store, is now laughing like crazy.

As the first batch of Audi car dealers, when Audi car was just recruiting agents, he persuaded his wife to take out all of his savings, and even mortgaged the house to the bank to raise such a large sum of money, which was enough to represent a region of Audi car in Huizhou.

You should know that he went with the idea of either success or failure. At first, he was very worried that if he failed, he would be ruined.

But now, looking at such hot sales, he feels that he has made the wisest choice in his life, because he is located in a fourth-tier city and he is the only agent, so the entire HZ market is his.

Looking at the crowded customers in the exhibition hall, Lv Wenlin excitedly asked the sales manager who was busy, "How many orders do we have now?"

The sales manager turned his head and saw that it was his boss, and immediately replied, "President Lv, so far, the number of orders has exceeded fifty. We have only been open for two hours now, and it is expected that the number of orders will exceed two hundred today."

"However, Audi manufacturers only gave us eighty cars in the first batch, and the supply of goods allocated to us by the manufacturers later is even less. It would be good if there were ten cars a day."

"In this way, it will take almost a month for us to deliver today's orders. It would be great if the manufacturer's production capacity could keep up."

The sales manager was also very excited. Although the delivery volume was small, there were many orders! In this way, as a sales manager, his income for this month is very considerable.

Lv Wenlin patted the sales manager on the shoulder with an excited look and said, "Good, good, good, more than fifty orders, that's great!"

"Although it is impossible for us to deliver all of them at once, with so many orders, our income will be guaranteed."

"Although it is a bit of a pity that it will take about a month to deliver these orders, and there will definitely be more orders added later, it is really frustrating to see it but not be able to eat it."

Speaking of supply, he is also very depressed. The Audi car manufacturer only gave him such a small supply. It is very uncomfortable to see the money that is about to be obtained but not be able to earn it.

Now he hopes that the Audi car manufacturer can quickly increase production capacity. He would not dislike it even if he could provide him with hundreds of cars a day. Imagination is very beautiful, but reality is very skinny.

He can only think about all of this. As an Audi car dealer, how could he not know the current production capacity of Audi cars? You know, he also participated in the launch of the Audi A4 car yesterday.

Audi cars provided each of their Audi car 4S stores with eighty existing cars in the first batch. This is still the inventory accumulated some time ago. Now there are nearly sixty dealers, plus more than one hundred self-operated stores under his banner, which requires more than 10,000 cars in total.

There are only more than 1,000 units left in the Audi car factory's inventory. It is certainly impossible to provide all of these 1,000 units of inventory to these dealers without leaving any units. After all, some inventory must be prepared for emergencies.

With Audi A4's daily production capacity of 700 units, it is already considered special care to provide them with ten units a day. After all, all the production capacity is given to them, and even his self-operated stores have not been allocated a small amount.

Even if the second phase of the Audi factory truly achieves mass production, there are still so many self-operated stores under his banner waiting. It would be a blessing if they could allocate so much by then.