#117 - Section: Sales Order Announcement (Part 1)

Liu Zihao's words left Lu Haifeng speechless.

I know you too well. You call others naive and rich, but aren't you the same? If it were as good as you say, your usual extravagance would probably outshine everyone else!

And you call customers naive and rich. You'd be drinking the northwest wind without customers. If the customers heard that, I'd like to see how you'd handle it.

If Lu Haifeng didn't know that Liu Zihao wasn't one to weigh the importance of things, he would have couldn't help but remind him.

Lu Haifeng didn't have time to listen to his nagging, so he said, "Alright, I know about the orders. I won't chat with you anymore. I'm busy, so that's it."

Hearing this, Liu Zihao immediately said anxiously, "Don't, don't, Brother Feng!"

"What other nonsense do you have?" Lu Haifeng said speechlessly, rubbing his forehead. He had a lot of things to do and no time to chat with him.

Liu Zihao said with a cheeky smile, "Hehe, Brother Feng, well, you see we have so many orders now, how long will it take to deliver them all?"

"Right now, Brother Feng, your first batch of cars, that is, eighty cars for each store, is too few. Why don't you just allocate another two thousand cars to me? That way, I can deliver the cars faster. Otherwise, if customers can't get their cars for a long time, they might smash my store!"

"So, Brother Feng, for the sake of our friendship, please have pity on me!"

Lu Haifeng almost laughed out of anger when he heard Liu Zihao's words. Just casually allocate another two thousand cars to you? Do you think these cars are cabbages in the field that you can chop as you please? Even cabbages have a growing cycle!

All of my inventory combined doesn't even reach two thousand cars. If you take them all, what about the other dealers?

You're not that big, but your appetite is huge. So Lu Haifeng said angrily, "Get lost! You're not afraid of bursting if you have two thousand cars. You're not getting a single car. Wait for the factory's allocation. Go cool off wherever you can."

Liu Zihao still shamelessly said, "Don't be like that, Brother Feng. Give me at least a little bit, even if two thousand cars are impossible, surely you can give me a few hundred!"

Lu Haifeng replied, "Giving you eighty cars per store in the early stage is already pretty good. Especially since your twenty stores combined make up one thousand six hundred cars. Aren't you satisfied? Young man, you need to know how to be content."

"Otherwise, Brother Feng, why don't you look at it and give me some more?" Liu Zihao said unwillingly.

"Get out, get out, get out! I said no, and I mean no!"

"If I give you more car sources, wouldn't the other dealers follow suit and come to me to sell their sob stories? Then what else would I do? I'd just be entertaining you guys all day!"

"Alright, I'm busy, so that's it." Without waiting for Liu Zihao to speak, Lu Haifeng hung up the phone directly.

Lu Haifeng thought to himself: This kid's thinking is too naive. The daily production of the Audi A4 is only so much. If I give it all to him, what about the other dealers?

The other dealers are also spending money to be agents. Even if he and Liu Zihao are friends, he can't harm the interests of other dealers.

A brand must not only satisfy consumers but also gain the trust of dealers. Only then can a brand image be established.

Don't underestimate these dealers. A single dealer may not be strong, but they definitely understand the local market better than the manufacturer. The saying 'a strong dragon cannot suppress a local snake' is the reason.

It's not that they have much influence or are well-connected locally, but that their understanding of the local market conditions exceeds that of the manufacturer.

Although there are all kinds of unfairness in this world, people will definitely tend to favor friends more than strangers, but if you want to create a brand image, you can't mix too much personal feelings into it.

Lu Haifeng has always separated friendship from business. Just like when Liu Zihao asked him for the agency rights before, he had clearly told him in advance that everything would be handled according to the company's rules.

Besides, where does he have so much inventory now? His own self-operated store hasn't even been allocated a single car this month. It's all been given to these dealers. Therefore, Liu Zihao, this big dealer, can be content with five or six thousand cars a month.

It's not that he's jealous of big dealers like Liu Zihao making too much money. He's never had such an idea. The more the dealers earn, the more he naturally earns.

Don't look at these dealers earning more than him, but that's not how the accounts are calculated.

Store construction costs?

Employee salaries and commissions?

Advertising and promotion for the store?

Dealing with all aspects, in fact, dealers don't earn much either, while his side has already deducted research and development costs and production costs, leaving only employee salaries.

Not to mention that it's not like you can earn so much money in a day or two. It will take a long time to complete the delivery of such a large sales volume.

……

And today, Audi cars are happy, Audi car dealers are also happy, and Audi A4 customers are also happy, but other car brands are not so happy.

Consumers have all run to Audi 4S stores, and other brand car 4S stores are deserted today.

Shen City Futian District Automobile Industrial Park, where most of the car brands on the market gather, it can be said that almost all of the car 4S stores in the entire Futian District are here.

At this time, the Benma Automobile 4S store was deserted. The sales consultants were chatting in twos and threes. Occasionally, one or two customers would come in, but they would leave after a few minutes of understanding. This made the sales manager anxious, so he asked the following salespeople:

"Xiao Zhang, didn't you say that three customers would come to see the Benma B250 today? What's going on? Not a single one came."

"Xiao Zhao, where are your customers? Quickly contact them by phone."

……

Several sales consultants who were pointed out by the sales manager were also speechless. One of the sales consultants said:

"Manager, you know that customers basically went to see the Audi A4. You can't even get through to the customers when you call them."

"Manager, it's not that I look down on our brand, but the Audi A4 is really good. And it's our domestic brand, so everyone naturally supports it very much."

"If I had money, I wouldn't choose to buy a Benma, I would definitely buy an Audi."

"Our brand has no core competitiveness except for the expensive price."

Hearing the employees' nagging, the manager immediately interrupted the sales consultants and said, "Alright, alright, stop talking. I also like Audi cars."

"But this is a Benma Automobile 4S store. Everyone comes out to make a living. Hurry up and contact them to see. I also know that it's not easy for everyone to come out."

The sales manager of this Benma Automobile 4S store was also very helpless. How could he not know that Audi cars were much stronger than Benma cars? But there was no way, he couldn't just quit his job.

This Shen City Futian District is just a microcosm. Basically, B-class luxury car sales are very bleak across the country, and they have been impacted by the Audi A4 to a terrible extent.