#118 - Sales Order Announcement (Part 2)

There was no way around it; the popularity of Audi cars had exploded too fiercely, so fiercely that other car brands simply couldn't react in time. But even if they had time to react, if consumers didn't buy in, any response would be futile.

Unless they drastically reduced prices, to the point where everyone felt it was a good deal, sales would naturally increase. However, profits would decrease, and once that happened, it would be even harder to compete with Audi.

So now, the problem facing those automotive giants is that lowering prices would mean losing their status as top luxury brands, while not lowering prices would mean not selling cars.

Currently, lowering prices is death, and not lowering prices is also death; it's just a matter of which death comes faster.

No matter how they respond, they can't stop the hot sales of the Audi A4. Now, Audi dealerships are becoming increasingly popular.

As time passes, the number of orders continues to rise. Dealers everywhere are now swamped with orders, and even the car delivery time has been scheduled for two months later.

There's no way around it with such a large order volume. Audi's maximum daily production capacity of seven hundred units simply can't meet market demand. But even so, consumers' enthusiasm for buying remains undiminished.

What's the big deal about waiting a month or two?

As long as they can buy one, it's no problem. Today's consumers aren't stupid. Why would they buy a car from another brand just to get immediate delivery? Can cars from other brands be as good as Audi, or offer better value for money?

…

By a little after seven in the evening, all Audi dealerships still had many consumers waiting to place orders.

Everyone was thinking that ordering sooner rather than later would mean getting their car sooner. If they waited any longer, who knew when they would get it? Although it was already scheduled for a month or two later, sooner was better.

At a little after eight in the evening, Audi's Phase One factory was still brightly lit, and the production lines in the factory area were still working overtime.

Inside the temporary office in the park, the scene was also one of busy activity. Although it was long past quitting time, everyone was busy with their own tasks.

They didn't have any complaints about this at all. After all, all companies under Huaxing Technology are known for paying generous overtime.

Moreover, the better the company does, the better their benefits will be, and the more year-end bonuses they'll receive. They're too happy, so how could they possibly have any negative feelings?

At this time, Lu Haifeng was in his office waiting for today's sales data to be released.

After an unknown amount of time, Zhao Jianhua knocked on the door and entered. As soon as he came in, he said excitedly, "Mr. Lu, today's sales results are out!"

"Oh, quickly show me! How many orders did we receive today?" Lu Haifeng immediately said.

He had been waiting for these order results with some impatience, or rather, he had been waiting anxiously.

Although he had already guessed that today's order volume would definitely be high, perhaps even surprisingly so.

However, before receiving the specific statistical results, he was still very much looking forward to today's order volume bringing him unexpected surprises. The more orders, the greater today's sales, which would naturally be even more encouraging.

Hearing Lu Haifeng's words, Zhao Jianhua quickly handed the statistical data to Lu Haifeng, while saying excitedly, "Mr. Lu, you'll never guess how much today's sales are!"

"Today's sales are simply too amazing! It's simply created the greatest miracle in automotive sales history! It's unbelievable, so shocking!"

"Take a look first. I guarantee you'll never imagine that we could receive so many orders on the first day of launch!"

Hearing Zhao Jianhua's words, Lu Haifeng curiously looked at the statistical data in his hand. Sure enough, he was immediately stunned by what he saw.

Although he had expected sales to explode, this was far beyond his expectations.

Looking at the statistical data, which was more than double what he had expected, Lu Haifeng repeatedly confirmed it several times before finally believing the data. He was immediately shocked speechless.

This is too terrifying! Consumers are too crazy! Such an outrageous order volume has actually created a miracle.

Based on the data reported in the morning, Lu Haifeng had only guessed that today's sales should be able to break through to between 20,000 and 30,000 units. He didn't expect it to be a terrifying 60,000 units! What does it mean to sell 60,000 units in one day? Some car companies only sell that many units in a year.

Moreover, this was only the sales result achieved with just over sixty distributors and over ninety self-operated stores.

The distributors can ship in order, but the self-operated stores will not start shipping for another month at the earliest. The Audi Phase Two factory will not truly enter mass production until a month later.

That is to say, whether the distributors ship in order now, or the self-operated stores ship in order a month later, each dealership has received an average of four hundred units.

With such terrifying orders, perhaps many car dealerships of other brands only get that many orders in a month. It can be said that this sales volume is definitely a huge success, and no model on the market can compare.

Perhaps only Audi cars will be able to break this single-day sales champion in the future. It will be difficult for other car brands to break this record.

The launch of the Audi A4 has achieved sales data that everyone didn't expect, and even Lu Haifeng is no exception. Everyone underestimated the appeal of the Audi A4 to consumers.

If calculated based on the delivery of seven hundred units per day this month, it will take at least three months to complete the delivery of more than 60,000 units. Fortunately, the Audi Phase Two factory will start mass production next month, but it will still take more than three months to complete the delivery. After all, the production line has to be inspected every so often.

Then, Lu Haifeng looked down and scanned the orders for each distributor. Among the sixty distributors, the most orders were seven hundred units, and the fewest also broke four hundred and fifty units.

The self-operated stores generally had around two hundred units. Lu Haifeng also understood the self-operated stores, after all, they would not be delivered in order until a month later. Only the distributors were as excited as if they had taken stimulants.

Lu Haifeng also paid special attention to Liu Zihau's stores. The total order volume for the twenty stores reached 12,000 units, an average of about six hundred units per store.

The 12,000 units of orders made Lu Haifeng couldn't help but sigh. Liu Zihau had made a fortune this time. Even after deducting all expenses and costs, there would be several hundred million in net profit.

If the order volume of the Audi A4 continues to surge like this, these distributors may be able to recover their costs in about a month.

If this were to spread, it would probably make all the car distributors envious, but Lu Haifeng was not jealous of these at all.