#181 - Economical home use

In a short period, unexpectedly, the number of car companies within Daxia Country eagerly preparing to enter the family car market has reached a terrifying number of over sixty!

This scene is truly grand. Facing this wave of opportunity where even pigs could fly, Lu Haifeng was contemplating what role he should play.

Therefore, after studying these matters, Lu Haifeng directly drove to the Audi car factory.

After Zhao Jianhua hung up the phone, he had already been waiting in the conference room. He immediately stood up upon seeing Lu Haifeng enter.

Zhao Jianhua was still in a state of confusion, not understanding how the car market could undergo such a significant change overnight.

After Lu Haifeng sat down, he asked: "Lu, this matter seems to be cursed. Our Audi cars are like a sweet pastry that everyone wants a bite of."

Lu Haifeng found it somewhat amusing and gestured for him to be patient, then asked Xu Zhilin, who was sitting beside him: "Uncle Xu, what do you think?"

Xu Zhilin straightened his body and said: "These companies have a great demand for the three major components: chassis platform, engine, and transmission."

"If we sell these three major components to these car companies, we will definitely make a fortune in the short term."

"However, from a long-term perspective, the market will be filled with models with similar configurations, which will definitely have some impact on our current Audi A4."

"I just discussed it with Lao Zhao. If we really want to open this up and sell the three major components that our Audi cars are currently using,"

"Then I suggest that the laboratory should start upgrading and replacing the existing Audi A4 to maintain its leading position in terms of technology."

Lu Haifeng also nodded. Xu Zhilin's words only stated the pros and cons of selling or not selling and placed the choice in Lu Haifeng's hands.

There was only one thing that Xu Zhilin didn't quite understand. The Audi A4 is a mid-to-high-end luxury car model, with the most advanced configuration in its class.

Judging from the information Lu Haifeng had just collected, these car companies are all positioned as economical family cars.

The components currently used by Audi cars, whether it's the HX888 turbocharged engine or the 8AT transmission on the Audi A4, are not cheap to manufacture.

Xu Zhilin continued: "I also inquired about this matter through connections. The tax hasn't been adjusted yet, but foreign parts companies seem to be demonstrating and have already taken the lead in raising prices."

"Overall, it has increased by 40%. Under this circumstance, domestic car companies have turned their attention to us."

After thinking for a while, Lu Haifeng understood. These foreign car companies are really cunning.

According to normal understanding, it's not wise for a company to raise prices and push users to competitors.

Why did he say these car companies are cunning? First, it's about production capacity, and second, it's about quality. In their view, Audi cars will profit no matter what they choose.

First, these emerging domestic car companies want to buy Audi car assemblies and technology, but Audi cars obviously don't have enough production capacity to support this market.

Second, they can't resist the temptation to sell externally. At that time, the same configuration with varying quality will be everywhere, which is equivalent to destroying one's own Great Wall.

Audi cars are now a thorn in the side of various car companies. The situation of Audi cars has basically been understood by those competitors. 谷

Therefore, in their view, if Audi cars cannot meet the demand, these emerging car companies can only turn back and buy their high-priced parts while holding their noses.

Since you want to play like this, then let's play it big. If Audi cars' production capacity is limited and they can't make so many parts, then just sell the technology directly and only do the core technology themselves.

Now that the market is already chaotic, it might as well make it even more chaotic, help Audi cars attract some firepower, and earn some extra money for themselves.

After arranging Liu Jianhua and Xu Zhilin, Lu Haifeng immediately rushed to the Huaxing No. 1 Laboratory.

The only purpose was to find an economical family car model with a simple structure, low technical content, and easy to produce, and then sell the technology to these emerging domestic car companies to earn some extra money.

In fact, economical family cars are currently the type with the greatest demand in the Daxia Country market.

But to be honest, with Audi cars' current strength, Lu Haifeng doesn't dare to enter rashly.

This market is simply too deep. What's needed is not only technology, but also the production scale and cost control ability of an enterprise.

Economical, family-oriented

The selling price of economical cars is destined to not be too high, that is, generally in the price range of 60,000 to 130,000.

Families with an annual income of about 100,000 are the main users of this type of car, and they are also the largest user base in the car market.

Family-oriented means that this type of car must be able to basically meet the needs of family members, and needs to have some presentable safety and comfort configurations. More importantly, the car must be worry-free and durable.

If you take out one of these two elements, it's easy to handle, but if you need both elements to exist at the same time, then you need to find a balance point.

To sum it up in one sentence: under a relatively economical selling price, and ensuring that the durability meets the conditions, meet all the configurations needed by the family.

There is a lot of knowledge in this. If you want to achieve something in this market, car companies must have the two points that Lu Haifeng is worried about—that is, production scale and cost control ability.

Therefore, we can see that large-scale cost control, focusing on lightness and fuel efficiency, and rich optional configurations are basically Japanese cars, occupying the largest share of the Daxia National family economy car market.

Lightness and fuel efficiency are not difficult to achieve, but production scale, configuration, and cost control are all hard wounds for Audi cars.

Or rather, any car company that has not experienced the precipitation of time cannot have a very complete production process system and a large supporting system. So, this is a common problem for car companies.

Speaking of cost control alone, it's not something that a car company can learn immediately if it wants to. There are too many factors involved.

If we put aside the question of whether the cars from the island country are fragile or not, and just talk about cost control, I am afraid that even the few across the ocean combined are difficult to match.

The reason is that whether it is the national conditions or the development concept, all factors are mixed together to form it.

The island country has a small land area, but a large population. To put it simply, Japan is a small place. Except for silver resources, which are passable, it is all about fishing.

Therefore, this kind of national condition determines their manufacturing habits. In many models, the Japanese have used the word "save" to the extreme.