#304 - Audi A8 will be surrounded

The heads of Benma, Baolai, and Otto were gathered at Xin Ke·Paul's house, secretly plotting.

The head of Baolai's Greater China region raised his glass and clinked it with Xin Ke·Paul's, saying with a smile:

"Mr. Xin Ke·Paul, Audi has already announced that they will hold a new car launch event at the Yanjing National Exhibition Center in four days!"

Xin Ke·Paul was delighted to hear the words of the head of Baolai's Greater China region.

"Very good, our launch event is also almost ready!"

"This time, we have prepared various new car activities in Yanjing, Modu, Shencheng, and other places to attract people!"

"The news created by our six luxury brands will definitely suppress the news of the Audi A8 launch to the lowest level!"

This time, in order to besiege the launch of Audi's A8, Benma, Baolai, and Otto did not hesitate to unite six major luxury brands to hold a new car launch event simultaneously.

Xin Ke·Paul said with a sneer: "Although our behavior is not very honorable, and even a bit wasteful of resources, we will not hesitate to do so in order to打击打击 Audi!"

"Gentlemen, let's start acting! See you at the launch event in four days!"

After Xin Ke·Paul finished speaking, the people present left with sinister smiles.

...

When Audi announced that the Audi A8 would be launched in four days, Audi 4S stores across the country also received the notice. After receiving the notice, the 4S stores began to arrange the events.

And many local tycoons who had been waiting for a long time were eager to buy an Audi A8 to see.

"I've finally waited for the Audi A8 to be launched. I've already seen the Audi A8 in the 4S store!"

"The workmanship and luxury are definitely top-notch. It seems that Audi has put a lot of effort into the D-class luxury car, Audi A8!"

"I don't know if you've seen the actual car, but the headlights and the through-type taillights of the Audi A8 are damn cool!"

"Nonsense, don't you see who made the car? The 'Lighting Factory' Audi is not called that for nothing?"

"It just so happens that the Benma B735 at home can no longer keep up with my aesthetics. After the Audi A8 is launched, I'll immediately go and get one without saying a word!"

On the Internet, many consumers who had been waiting for a long time for the launch of the Audi A8 said that they would definitely buy a new car back then!

However, more people are concerned about the price of the Audi A8.

Currently, the entry-level D-class luxury cars of Benma, Baolai, and Otto start at 1.2 million.

Now many media speculate that, according to Audi's consistent style, the starting price of the Audi A8 will definitely be lower than the prices of other luxury brands.

Regarding the pricing issue, Lu Haifeng divided the Audi A8 into three price models.

The first version is the ordinary version, equipped with a 3.0TV6 engine, with a starting price of 760,000, and a maximum assembly price of 1.06 million according to various configurations and luxury car options.

The second version is the high-end version, equipped with a 4.0TV8 engine, with a starting price of 980,000 and a maximum of 1.69 million.

The third version is the VIP extended version, equipped with a W12 engine and more luxurious interior and riding experience.

And the price is also very high!

2.66 million

This car is used by Audi to raise the brand positioning, and its meaning is also different.

Just the day after Audi announced the launch time, Benma, Baolai, and Otto, as well as their three major high-end brands, also announced at the same time that they would hold a new car launch event in three days.

As soon as this news came out, it was undoubtedly like a bomb,炸的炸的 the entire auto market into chaos.

Now seven luxury brands are launching new cars on the same day, which would never have happened before.

As soon as this news came out, some netizens immediately saw the trick, and then angrily scolded on the Internet.

"Benma, Baolai, and Otto are really shameless! They are clearly uniting to bully Audi!"

"That's right, they didn't release it earlier or later, but they chose to release it on the same day as Audi's new car launch. This kind of method is really让人不齿让人不齿!"

"Audi is in trouble now. Look at the major automotive websites now, the news of Audi's new car launch is almost淹没淹没 by the news of these companies!"

"There's no way, these brands have too high a reputation, and those local tycoons just like their cars!"

"It's a pity that I'm a poor逼, otherwise I would definitely buy an Audi to support domestic products!"

It has to be said that the strategy of Xin Ke·Paul, the head of Benma's Greater China region, is very good and effective.

In a short period of time, the news of the launch of new cars from six major brands淹没淹没 the news that Audi's Audi A8 was about to be launched!

And these companies had 미리找好了 미리找好了 many media in advance, and then carried out a blitz-like promotion.

So now many local tycoons already know that six major brands are going to launch new cars.

For a time, the encirclement strategy against the launch of Audi A8, led by Xin Ke·Paul, the head of Benma's Greater China region, had initially achieved success on the first day.

The news that Audi was about to launch the Audi A8 seemed to have disappeared without a trace.

This is Xin Ke·Paul's first step plan, to completely crush Audi in terms of publicity.

Now Xin Ke·Paul's first step calculation is very effective, using the influence of their brands and the publicity strategy at all costs.

For a time, not only was Audi's launch plan disrupted, but also the launch plans of other brands were caught off guard.

So now those brands that were originally scheduled to be released in these days, in order not to be involved in the war between the six major luxury brands and Audi.

They canceled the launch event one after another and postponed the launch of their new cars to avoid being innocently injured at that time.

At the same time, Xin Ke·Paul and the others not only had a fierce publicity offensive, but also carried out a blitz.

The advertisements for these three new models of their own brands have flooded into major media platforms.

Lu Haifeng is now at his姥姥 home looking at the content on his mobile phone, and he can't help but sigh at the combined publicity offensive of these car companies.

This kind of exposure effect at all costs is really not something ordinary!

It seems that the new head of Benma's Greater China region still has two brushes!

However, Lu Haifeng is not very worried about this situation.

Money should still be used in the right place. This kind of blitz advertising effect may gain a lot of attention in a short time.

However, doing business cannot be concerned about short-term gains and losses, but more about long-term development strategies.

If Lu Haifeng wants to overshadow the advertising effects of Benma, Baolai, and Otto, it is actually very simple.

As long as you are willing to spend money, then there is nothing that cannot be done.