#305 - Start publishing
Day Three
The promotional strategies of the six major luxury brands targeting Audi were fiercely torn open by Audi itself after a piece of news emerged.
On this day, the hundred Audi A8s donated by Lu Haifeng had arrived in Yanjing, and after being received by the State-owned Assets Supervision and Administration Commission (SASAC), they were uniformly transferred to the Ministry of Education.
Originally, Lu Haifeng intended to send them directly to the Ministry of Education, but Liu Chengming and his superiors stopped him.
Because by doing so, Liu Chengming could not only help Lu Haifeng create a major news event,
but more importantly, this matter was very beneficial to Liu Chengming.
Since the entire matter was personally handled by Liu Chengming, and Lu Haifeng sought him out to donate the cars,
this made Liu Chengming incredibly prominent within the SASAC.
That afternoon, when the hundred Audi A8s arrived, Liu Chengming immediately contacted many media outlets, set up cameras and microphones, and held a grand donation ceremony in a large venue.
This news was featured on many official media outlets and several news programs on CCTV that day.
Compared to other media, the official media of Daxia Country had the greatest influence.
After their promotion, the news of Audi's donation of 100 Audi A8s spread throughout the country overnight.
It caused a great response and public opinion on the internet.
… …
When Li Li returned to the Liji headquarters and saw the news of Audi donating a hundred Audi A8s to the Ministry of Education, he was extremely impressed by Lu Haifeng's promotional methods.
"I, Lao Li, am truly impressed by my brother's promotional strategy!"
"After the press conference, buy a few for the company's business use!"
Only Lu Haifeng could think of using this method to promote the upcoming Audi A8, and only Audi could do it.
This is Audi; if other manufacturers were to donate cars to the Ministry of Education, they might not even accept them!
Let alone help you create a big news event for promotion.
From this point, Li Li could see that the higher-ups' attitude towards Lu Haifeng was even more favorable than towards their own sons.
This made those domestic car manufacturers extremely envious.
Day Four
At two o'clock in the afternoon, the Audi A8 launch event held by Audi in Hall 1 of the Yanjing National Exhibition Center officially began.
At the same time, in cities such as Yanjing, Shencheng, and Modu, the launch events of Benma, Baolai, and Autuo, the six major luxury brands, also officially began.
Lu Haifeng entrusted Huang Ming with full responsibility for Audi's launch event, while he acted as an ordinary audience member offstage.
Although Huang Ming was experiencing this kind of situation for the first time, he did not disappoint Lu Haifeng.
Throughout the press conference, he not only stimulated the atmosphere of the audience but also showcased the selling points of the Audi A8 one by one.
Finally, when Huang Ming announced the starting price of the Audi A8, he received a lot of praise.
"Audi is truly a conscientious company; the price of a D-class luxury car has dropped to 760,000!"
"Although I still can't afford this price, it's much more conscientious than those foreign car companies!"
"I didn't expect the starting price to be 760,000, but according to Audi's consistent style, this price is reasonable!"
"That's nothing; the truly awesome one is the VIP extended version with a W12 engine, priced at 2.66 million!"
"That's the real deal, the same model as the big leaders!"
"No need to say anything; after the press conference, I'll buy a few back as the company's reception cars; it's definitely full of face!"
Many media personnel and Audi fans who came to watch the press conference were very satisfied with the price of the Audi A8.
Many people were thinking about ordering cars after the press conference.
However, what surprised Lu Haifeng the most after the press conference was that the best-selling Audi A8 was not the standard version but the most expensive VIP extended version.
More than fifty units had already been sold by the end of the press conference.
Finally, after Lu Haifeng inquired, he learned that these cars were bought by domestic mobile phone manufacturers and domestic car manufacturers.
Lu Haifeng didn't expect that domestic friendly companies would order so many Audi A8 VIP extended versions as the company's business reception cars.
The extended version of the Audi A8 is very different from the standard and high-end versions.
In addition to the wheelbase, the Audi A8 extended version's headlights have also been redesigned, allowing people to distinguish the difference between the two cars at a glance.
Moreover, the conspicuous gold-plated VIP lettering behind the C-pillar and the equally conspicuous W12 logo on the front face of the Audi A8 extended version fully demonstrate the car's nobility.
And the VIP extended version of the Audi A8 focuses on the rear passenger experience, so there is no five-seater version; all are four-seaters.
These domestic friendly companies are really giving him too much face, so Lu Haifeng specially asked people to prepare some gifts to return to these friendly companies.
In addition to these fifty-plus units, dozens of standard versions of the Audi A8 were also sold at the press conference.
Lu Haifeng thought that the Audi A8 had a good start on the day of the press conference and that there should be good sales in the future.
But unexpectedly, in the next two days, the sales of the Audi A8 were unusually dismal.
Lu Haifeng sat in the quadrangle courtyard, listening to Huang Ming's report on the phone.
"President Lu, I have already sent the sales report for these two days to your computer!"
"President Lu, today's sales are too dismal; more than 300 Audi 4S stores across the country have sold less than thirty Audi A8s."
After the press conference, Huang Ming took the marketing department staff back to the base camp, Piao City, because there was still a lot of work to be done after the Audi A8 was launched.
Lu Haifeng was kept by his uncle Ye Guohua, who said that he would arrange a blind date for him in a few days before he could go back.
This made Lu Haifeng laugh and cry, but just as he was about to refuse, his uncle Ye Guohua told him that this was instructed by the old lady and his mother, and he could only succumb.
Lu Haifeng opened the computer and looked at the sales data for these two days, which was really unbearable to describe.
In the two days since its launch, the total sales of the Audi A8 have not even reached one hundred units.
Although D-class cars are not high-volume models, the Audi A8's performance cannot be said to be good.
After Lu Haifeng looked at the report on the computer for a while, he curiously asked about the situation of Benma, Baolai, and Autuo.
"Huang Ming, how are the sales of Benma, Baolai, and Autuo recently?"
"President Lu, I'm not very clear about the other companies, but Benma just announced the sales data for these two days, and it is said that the sales of its new Benma B735 have exceeded 1,000 units!"
