#321 - Rice is preparing to launch a new machine
In Yanjing, Lei Jun of Xiaomi Corporation convened a meeting with his subordinates to discuss the launch of their flagship phone in October.
In the first half of the year, Xiaomi had released the Xiaomi 5 series, with the top-tier version priced at 3999 yuan.
The Xiaomi 5 Pro was essentially Xiaomi's attempt to penetrate the high-end flagship market.
However, market response indicated that the Xiaomi 5 and 5S models generally sold well, while the Xiaomi 5 Pro's sales were only mediocre, falling short of expectations.
Based on the market feedback, Lei Jun understood why the Xiaomi 5 Pro had performed so ordinarily.
Since the release of the Xiaomi series, it had always been positioned as a cost-effective option.
The price had consistently hovered between 1999 and 2999 yuan, never exceeding 3000 yuan.
Therefore, consumers who were accustomed to purchasing Xiaomi phones were unable to accept the Xiaomi series' shift towards high-end flagship models.
After all, no one was willing to spend nearly 4000 yuan on a Xiaomi series phone.
After much deliberation, Lei Jun concluded that if Xiaomi wanted to truly enter the high-end flagship market without a substitute for the Xiaomi series, they needed to change their development direction.
The best approach now was to launch a new series to target the high-end market, but Xiaomi faced the same challenge as Huawei.
Lin Wen, sitting next to Lei Jun, reminded him, "Lei, don't underestimate the strength of Huaxing Technology's Hongmeng X series!"
As the vice president of Xiaomi, Lin Wen was well-informed about various mobile phone manufacturers in the market.
Huaxing Technology was one of the mobile phone companies he feared the most, even more so than Xiaomi's longtime rival, Huawei.
After all, Huaxing Technology possessed three top-tier A-series processors, posing a threat to all domestic mobile phone manufacturers.
Huaxing Technology's open challenge to the Samsung Note 5 suggested they had put a great deal of effort into the third generation of the Hongmeng X series.
This information made Lin Wen hesitant about whether to postpone the launch of their own company's product.
Lei Jun, upon hearing Lin Wen's words, smiled and said, "Take life and death lightly, fight if you disagree, what's there to fear!"
"We will not only release new products in October, but we will also launch them earlier than Huaxing Technology!"
Seeing how apprehensive the people in the company were about Huaxing Technology, Lei Jun instead expressed his ambition with enthusiasm.
Even if the third generation of the Hongmeng X series posed a threat to his company's product, Lei Jun had to take this step.
However, he had great confidence in the product they were about to release, which he considered to be Xiaomi's proudest achievement in recent years.
Seeing Lei Jun's bold and ambitious demeanor, Lin Wen ultimately agreed with Lei Jun's view.
After all, the product had already been manufactured, leaving no room for retreat under the circumstances.
Only by going all out could they obtain more profits and market share.
… …
Soon, Huawei and Xiaomi both released messages on their official Weibo accounts!
"October 16th, Huawei Mobile awaits you!"
"October 10th! Xiaomi's brand new series, come and witness it!"
Lu Haifeng, upon seeing the announcements from Huawei and Xiaomi in his office, wore an expression of course.
After all, the high-end flagship market was a very large pie, and it was only natural for Huawei and Xiaomi to want a piece of it.
However, Lu Haifeng also understood that this flagship launch battle was not only a struggle for Huaxing Technology to challenge Samsung, but also a free-for-all between Huaxing Technology and other manufacturers.
Now, Lu Haifeng leaned back in his chair and muttered to himself, "Let's see if you can come up with a product that makes me feel threatened!"
He was happy to accept the challenges from domestic mobile phone manufacturers.
After all, how could the excellence of the third generation of the Hongmeng X series be proven without competitors?
The more mobile phone manufacturers challenged him, the more it proved the excellence of his product.
And now, Lu Haifeng had only one thought: to make the third generation of the Hongmeng X series the ceiling of domestic flagship phones.
… …
Time flew by quickly, and the National Day holiday was over in a blink of an eye!
Xiaomi, with its absolute dominance on the internet, launched its first press conference after the National Day holiday.
This was the first domestic mobile phone company to launch a high-end flagship model this year.
Xiaomi's press conference naturally attracted the attention of many onlookers.
After all, Xiaomi phones had always had good configurations and reasonable prices, so they were still loved by many consumers.
Furthermore, Xiaomi had revealed some new information before the press conference, which made users who were interested in Xiaomi's products very excited.
It must be said that Xiaomi's product launch conference was very attractive. As soon as the conference started, more than one million users were watching online!
Lu Haifeng was also in the conference room watching the press conference with the group's senior management.
This time, the keynote speaker at Xiaomi's press conference was still the world-renowned singer, Lei Jun!
And this time, Xiaomi also brought the newest Xiaomi series, the Xiaomi MIX series.
Lu Haifeng, looking at this series, had to admit that it was the right choice.
After all, the Xiaomi series had already formed an impression of high cost performance in the minds of consumers.
If Xiaomi continued to use the digital series to impact the high-end flagship market, it might be hindered and even lose some users.
Under such circumstances, Xiaomi's choice to have another series replace Xiaomi to continue to impact the high-end flagship market was the right choice.
And the Xiaomi MIX phone was the first product of Xiaomi's impact on the high-end flagship market.
This phone was even a top flagship phone produced by Lei Jun gathering all of Xiaomi's resources.
The configuration of this phone far exceeded the Xiaomi 5pro phone released by Xiaomi in May of this year.
In terms of appearance, this Xiaomi MIX phone is equipped with a 5.7-inch bangs full screen, the back shell adopts the latest AG frosted glass technology, and a metal edge width design.
The processor used by the Xiaomi MlX phone this time is not the Gaotong Snapdragon 900 processor guessed by netizens, but the variable frequency version of this processor, the Snapdragon 901 processor.
As a slight upgrade of the Snapdragon 900 processor, the Snapdragon 901 processor has a performance increase of about 10%, and the comprehensive score is above 280,000 points.
It can be said that this Snapdragon 901 processor was specially customized by Xiaomi to Gaotong.
Xiaomi has a long-term exclusive right to this processor, which now has a certain advantage over other mobile phone manufacturers.
