#322 - Cost-effectiveness

Besides the processor upgrade, the Xiaomi MIX phone has significantly upgraded its screen, battery, and camera.

The Xiaomi MIX phone is equipped with a 1080p resolution OLED screen, only slightly inferior to the top-tier OLED screen on the Samsung Note5 phone.

Lei Jun visited Samsung in Korea several times for this screen before finally obtaining this high-end OLED screen.

In addition to this screen, the Xiaomi MIX phone is equipped with a 4000mAh super-large battery and uses Qualcomm's latest third-generation fast charging technology, placing it at the flagship level in terms of charging and battery life.

However, the biggest upgrade for Xiaomi this time is the camera module. After all, Xiaomi phones have always been ridiculed as the 'straight man's favorite' and are often criticized for their camera performance.

Therefore, Xiaomi has put a lot of effort into the camera this time to change this perception.

The Xiaomi MIX phone features a 20-megapixel front camera, a customized 40-megapixel telephoto lens from Sony supporting 4x optical zoom as the rear main camera, and an 8-megapixel wide-angle camera.

It seems that Lei Jun attaches great importance to the new product released by his company this time.

This phone has no shortcomings in any area, achieving a high-end flagship model without any weaknesses.

This also shows that Xiaomi has invested heavily in all aspects of configuration to ensure that this product receives a good response in the market.

In terms of important parameters such as performance, photography, battery life, and screen, the Xiaomi MIX phone demonstrates its strength as a high-end flagship.

NFC, infrared, linear motor, and optical image stabilization are all features that Xiaomi has packed into this high-end flagship phone.

Moreover, this time, the Xiaomi MIX phone also brings a black technology that allows it to be called a high-end flagship phone.

Wireless charging technology!

Lei Jun is clearly using wireless charging technology as a selling point for the Xiaomi MIX phone.

Although wireless charging may seem somewhat impractical, it cannot be denied that it is a technological breakthrough, and this technology can also become a selling point for the Xiaomi MIX phone.

Although this technology was first launched by Huaxing Technology last year, it has not yet been featured on any phone this year.

Sitting in the conference room watching the live broadcast, Lu Haifeng simply smiled after seeing this technology.

When Hongmeng X2 smart phone was released last year, Lu Haifeng knew that with the emergence of this technology, it would definitely lead domestic mobile phone manufacturers to research new wireless charging technologies.

After Lei Jun introduced all the configurations of this phone, he directly announced the price.

The 3+32GB entry-level version is 3599 RMB.

The 3+64GB standard version is 3999 RMB.

The 4+64GB mid-range version is 4499 RMB.

The 4+128GB top-end version is 4999 RMB.

The price range of 3,500 to 5,000 RMB indeed stunned the netizens watching the launch event.

To be honest, they never expected that Xiaomi phones would be priced in the range of 3,500 to 5,000 RMB this time.

It can be said that the price announced by Xiaomi surprised all the consumers who were looking forward to this phone.

However, netizens quickly realized that this time, Xiaomi has released a high-end flagship phone.

Lei Jun stood on the stage, watching the scattered applause from the audience, feeling a little helpless in his heart.

This time, the cost of Xiaomi's MIX phone exceeded all the phones Xiaomi had ever produced.

A customized Snapdragon 901 processor costs more than 1,000 RMB.

A high-quality OLED screen from Samsung costs around 800 RMB!

The Sony main camera plus the sensor, plus other camera modules, reached more than 700 RMB.

The battery and fast charging technology, plus wireless charging, cost more than 300 RMB!

Adding other accessories and Qualcomm tax, the total production cost has reached 3,500 RMB.

It can be said that Xiaomi has put a lot of effort into this Xiaomi MIX phone, but it did not make much money.

This shows Xiaomi's emphasis on this high-end flagship phone. Of course, whether it can be recognized by consumers is not something Lei Jun can decide.

But Lei Jun dared to say with confidence that this is the most sincere flagship model of Xiaomi in recent years.

Lu Haifeng asked Liu Jianyu, who was in the conference room, "How is this product!"

"Very strong!"

Liu Jianyu felt some pressure from the new product released by Xiaomi this time.

First-class screen quality, top processor, top camera audio and video, plus charging and battery that meet the flagship model standards, plus the selling point of wireless charging technology.

This phone is worthy of being Xiaomi's masterpiece, only a little bit worse than the Samsung Note5 phone.

However, Lu Haifeng still felt that Xiaomi's MIX phone was still regrettable. He said to Liu Jianyu: "Success also comes from cost performance, and failure also comes from cost performance!"

After all, Xiaomi phones have always been synonymous with cost performance, and this time, when hitting the high-end flagship market, the label of high cost performance has also become its biggest obstacle.

After all, in the eyes of many people, the so-called high cost performance is low price and low end. This idea has long been deeply rooted in the minds of many consumers.

Moreover, Xiaomi has always followed this route. Even if the Xiaomi 5 series, which failed to hit the high-end market, and the Xiaomi 5S were used to appease consumers' emotions.

And this time, the price of the Xiaomi MIX phone is honestly considered cost-effective, but the high cost makes it impossible to lower the price, and some consumers may not be able to accept it.

But Lu Haifeng still admired Lei Jun's courage. If you want to hit the high-end mobile phone market, you must be prepared for failure.

But Lu Haifeng also saw that this was also Lei Jun's helpless move. If he still chooses to make cost-effective mobile phones in the 2,000 yuan range, then hitting the high-end mobile phone market in the future will be impossible.

The Xiaomi MIX phone officially went online on the sales platform the day after the press conference ended.

After going online on the sales platform, Lei Jun also relied on his own power to invite some digital bloggers to promote his products.

Comparing it with the most top-notch Samsung Note5 phone in terms of performance, battery life, screen, and camera photography.

Of course, in these performance and battery life aspects, the Xiaomi MIX phone is slightly stronger than the Samsung Note5 phone.

In terms of photography, it is comparable to the Samsung Note5 phone, and even stronger in terms of parameters.

The only thing that the Xiaomi MIX phone cannot compare with the Samsung Note5 phone is the operating system and screen quality.

With the promotion of these digital bloggers, the Xiaomi MIX phone has also been taken seriously by consumers.

Within less than an hour of its release, it sold about 100,000 units, which is a very good result in October when Apple and Samsung are dominant.