#367 - Porsche
The next day, early in the morning!
As soon as Lu Haifeng arrived at Audi, Zhao Jianhua came looking for him.
Zhao Jianhua came in and handed a tablet to Lu Haifeng, saying, "President Lu, you should watch this video first!"
Lu Haifeng took the tablet and asked, puzzled, "What is this?"
"President Lu, you'll know when you see this news. Arthur, the head of Volkswagen Greater China, has announced that Volkswagen will introduce its ultra-luxury brand, Porsche, to the domestic market for sales!"
"Porsche?"
Lu Haifeng became interested as soon as he heard the name. Lu Haifeng knew this brand; it was an ultra-luxury brand under Volkswagen, positioned one level higher than Audi.
This car company, after a century of accumulation, is now one of the world's top ultra-luxury brands.
It's just that this brand has always been obsessed with producing sports cars, and even more obsessed with rear-engine sports cars, with many rear-engine sports car models under its umbrella.
This car brand is used by Volkswagen to compete with Ferrari, Faster, and other supercars.
It just hadn't been introduced for domestic production before, but it has always been loved by many high-end people.
Why are this brand's cars so popular? It's still because of this brand's car-making philosophy.
Because their car-making philosophy is to strive to create a professional racing car that everyone can afford and is legal to drive on the road.
Therefore, all of their models and technologies are developed based on this basic theory.
Initially, Porsche spent more than ten years of research and development before successfully creating a model that made the car company famous in one fell swoop.
GT355 two-door convertible sports car!
This car was built like a professional racing car at the time, and the price was very cheap.
So, as soon as this car was launched, it quickly won the love of consumers in many countries.
It laid a strong foundation for Porsche's later rise.
After Porsche had money, it began to continue developing new models.
After years of research and development, Porsche once again developed a classic model, the Porsche 901.
This is a two-door, two-seater small sports car! This car has a racing chassis, a rear engine, and a racing engine!
As soon as this car came out, it completely became a real god car with its powerful performance and handling.
The consumer's craze for the Porsche 901 at that time was unimaginable. Countless people waved banknotes just to buy a Porsche 901 because this car was too good.
It was this model that completely established the Porsche brand's position, and Porsche also took the opportunity to launch many models.
Relying on the 901 to become famous in one fell swoop, Porsche gradually built its brand into an ultra-luxury brand.
Porsche also launched many 90 series models later, among which the most famous is the globally limited edition 908.
The 908, priced at 15 million RMB, set the world's fastest sales record at the time.
All 908 limited editions were sold out in just half a month.
Even now, the 908 model has not only depreciated with the passage of time, but also, due to its particularity, each 908 has appreciated by at least 20%.
Now many people want to buy a used 908 as a collectible.
The Chanel of the automotive world is talking about this brand. It is no exaggeration to say that Porsche has a large number of crazy fans all over the world.
Lu Haifeng only knew so much about this brand. Now the Porsche brand belongs to Volkswagen.
Lu Haifeng said to Zhao Jianhua: "Interesting! Volkswagen is introducing Porsche to Daxia Country at this time!"
"It seems they want this brand to drive the image and sales of the Volkswagen brand!"
"It seems that Volkswagen's days have not been easy recently! Otherwise, they wouldn't introduce their ultra-luxury brand to Daxia Country!"
Lu Haifeng is now looking at the joint announcement of Volkswagen and Porsche, saying that Porsche plans to enter the Daxia Country market in May of this year.
And at that time, Porsche will also create a model exclusively for users in Daxia Country.
Volkswagen's intention is obvious, they want the Porsche brand to suppress the luxury brands in Daxia Country.
Such as Audi!
Porsche didn't come sooner or later, but just when Volkswagen's brands were being suppressed by Audi and couldn't raise their heads, they introduced an ultra-luxury brand to compete.
Unless you are an idiot, you know that this is aimed at Audi.
"President Lu, should we make some arrangements in advance so that when Porsche enters the Daxia Country market, we won't be too passive!"
Zhao Jianhua also guessed Volkswagen's intention, so he came to Lu Haifeng as soon as possible to ask if Audi needs to formulate any strategies to prepare for a rainy day.
Lu Haifeng was also thinking after hearing Zhao Jianhua's words. Based on Porsche's brand positioning, if Lu Haifeng still uses Audi to compete, then Audi obviously does not have any advantages.
Because there are no Porsche models below one million RMB, which is also the reason why its brand positioning is one level higher than Audi.
This car company is similar to the previous generation of Porsche, from the car-making concept to the model name are similar, and the name also uses the name used by Porsche in the previous generation.
However, these are just the same, the technology and design are completely different concepts.
After Lu Haifeng saw Zhao Jianhua go out to be busy, he leaned back on the chair and thought: "Exactly, I have always wanted to establish a brand new brand during this period to enrich the brand types under Audi!"
"Since Volkswagen wants to introduce Porsche to Daxia Country, then I will take out Porsche to compete with you!"
"Right now, the R\u0026D department and the design department happen to have no new projects, so I will throw the technology and data of Porsche to them and let them study slowly!"
Originally, Lu Haifeng planned to launch the Porsche brand when Audi entered the beautiful country after a while!
Let it cooperate with Audi to attack from both sides and fight with other luxury brands and ultra-luxury brands.
But now Volkswagen's move is obviously preparing to do something in his hometown, Lu Haifeng will not get used to them.
So Lu Haifeng went to the Audi laboratory and found Tang San and the others and handed over Porsche's exclusive engine and racing suspension, as well as some other unique technologies.
Then he went to the design department. Now the several new cars under Audi have all been developed, and now the people in the design department are developing a brand new modified model.
