#67 - Section: Buying (Part 2)

Lei Jun closed the Huaxing Home webpage, thinking to himself.

"Should I discuss with him whether I can buy the Qinglong chip processor used in the Star M1? If I have this chip processor, the competitiveness of Xiaomi phones may rise to another level. Well, I'll study it for a few more days."

Lei Jun not only paid attention to the Huaxing Star series mobile phones, but also paid attention to those mobile phones with extremely powerful chip processors.

As a science and engineering man, Lei Jun naturally knows that the strength of a mobile phone is determined by its processor chip. The battery and camera are secondary.

If he had this Qinglong chip processor, Lei Jun believed that he could produce a mobile phone that was not weaker than the Huaxing Hongmeng S1R level, but now, of course, he had to see if the other party was willing to sell the chip processor to Xiaomi Company.

On the other side, Zhao Liangyun, the head of the Honor brand, was covered in sweat. The Huaxing Star series sold out in ten minutes. This news put a lot of pressure on him.

After all, if the sales of mobile phones are not good, he will not be able to explain to the senior management of the company. As soon as 9:15 arrived, Zhao Liangyun stared at the computer screen. Although he was full of expectations, the final result made his heart feel cold. In ten minutes, his Honor brand only sold 150,000 mobile phones, and after five minutes, sales gradually slowed down, as if there was no increase.

What the Honor brand is now facing is the market for sub-1000 yuan phones. It now seems that only those consumers who received consumer coupons bought Honor phones, while other users did not continue to snap up Honor phones.

This made Zhao Liangyun, who was staring at the background data on the screen, feel panicked, and even cold sweat ran down his back.

"Manager, news has come from Xiaomi Company that their Mi Red phone was sold at a reduced price at 9:00, and now nearly 700,000 units have been sold!"

Hearing the news from his competitor, Zhao Liangyun felt empty in his heart. The first sales of the Honor brand not only failed to beat the Star series, but also failed to beat the Mi Red phone. Such a record was too embarrassing to show.

Zhao Liangyun couldn't express his suffering. Under such circumstances, the first sales competition of the Honor brand had already been lost, which was a very fatal blow to the Honor brand.

"Director Zhao, your phone!"

While Zhao Liangyun was sad alone, suddenly the phone on his desk rang. After a slight hesitation, he finally answered the phone. He knew that this sales failure might disappoint the senior management.

Half an hour later, Zhao Liangyun's whole body collapsed on the office chair. Now he threw the phone aside angrily, feeling extremely frustrated. This time, the Honor brand had a bad start!

Mr. Ren issued an instruction to Zhao Liangyun to withdraw the current Honor brand first, continue to sell mobile phones under the Huawei series, and let Zhao Liangyun reduce the price of the mobile phones by another 100 to 200 yuan or more to ensure that the goods in the warehouse can be completely sold.

Now, canceling the sub-brand Honor is also a very correct decision, but he still feels very uncomfortable in his heart.

He admired the sales of the Huaxing Star series. Huaxing Technology has never fought a price war from beginning to end. He believes that as long as he is willing to work hard, he may be able to achieve this level in the future.

But for Xiaomi Company's actions, Zhao Liangyun could only swallow this anger and would definitely get it back from Xiaomi Company one day.

"Reduce the price of Honor brand mobile phones by another 200 yuan, otherwise the market may be swallowed up by Mi Red phones!"

Zhao Liangyun instructed the company employee standing aside. At this time, he could only follow the decision made by the senior management of the company and temporarily reduce the price of Honor mobile phones. In this situation, if the mobile phones were piled up in the warehouse and could not be sold, that would be a real loss.

Although the profit margin is reduced by reducing the price, the profit can be supplemented by sales volume, but this low-price promotion method is the solution to the problems faced by Honor mobile phones.

Less than two hours after the release of Honor mobile phones, the official website reduced the price of the current Honor mobile phones to 799.

This is also unique in the mobile phone market. It is simply a record to start reducing prices on the first day of selling mobile phones. With the price reduction of Honor mobile phones, sales also began to rise. In addition, the Mi Red mobile phones were sold out at 2:00 pm, and finally Honor mobile phones sold nearly one million units before 6:00 pm.

Huawei Company, the elderly Mr. Ren sat in his office, watching the battle between the three major mobile phone manufacturers today, and he couldn't help but sigh.

The total sales of mobile phones on this day basically reached nearly three million units, which is a rare scene in the Daxia country's mobile phone market.

This also allowed Mr. Ren to see the hope of domestic mobile phones in Daxia country. Although the sub-brand Honor was canceled and returned to the Huawei Honor series, Mr. Ren was unwilling to withdraw from the market for sub-1000 yuan phones.

"How is the progress of the low-end mobile phone processor developed by Hisilicon?" Mr. Ren said, looking at his daughter beside him.

As the saying goes, a tiger father has no dog daughter. Mr. Ren felt that his daughter was very capable, and even now most of the company's affairs have been handed over to his daughter.

Because the Kirin series launched by Hisilicon in the early days did not have chip processors for the mid-to-low-end market. Lianfa Ke and Gaotong processors were used in mid-to-low-end models.

It was only later that Hisilicon Kirin's design capabilities became stronger and stronger, and finally launched the 8 series for the mid-end and the 7 series and 6 series for the low-end entry-level.

In the future chip processor market, Gaotong and Hisilicon like to use numbers to name the categories of chip processors.

"It is still under development over there. After all, it is not easy to develop a new chip processor, but there should be progress soon!"

Meng Wanzhou said calmly, looking at her father. Although Huaxing Technology's mobile phones are already putting some pressure on domestic mobile phone manufacturers, this pressure is also a motivation.

……