#68 - Section: Offline Market (Part 1)

Although Huawei has a certain scale now, its reputation in the international market is still not comparable to brands like Samsung and Apple.

And Mr. Ren understands that if a mobile phone company wants to truly go global, it must have its own characteristics.

The processor chip of a mobile phone possesses this characteristic. Apple and Samsung both have the technology to independently produce chip processors, which is why they were ultimately able to gain a leading position in this world-class mobile phone market game.

"Hua Xing Laboratory is also very strong in the field of chip design. If you have time, you can also communicate with them and learn from their technology!"

Mr. Ren said calmly, looking at his daughter who was handling the company's affairs.

As a business tycoon, Mr. Ren didn't have too many feelings about the failure of the current Huaxing Xingchen series competition. In his mind, it is normal to have some failures in the mobile phone industry. The most important thing is to gain experience from the failures, so as to promote the development of his own mobile phone brand.

And in this game, he saw that the sales of Huaxing Xingchen Q1 completely defeated the sales of Honor mobile phones, and saw many truths.

Mr. Ren clearly understands that although the sales of a mobile phone can be obtained through cost performance, the core technology still truly determines the sales of a mobile phone.

Just like Huaxing Technology's mobile phones, although the price of the mobile phone is a bit expensive, its mobile phone has a very high configuration, and it also has many core technologies, which also allows it to be far ahead of all manufacturers in terms of price and sales.

Sure enough, science and technology are the primary productive forces, and a mobile phone with its own core technology has market competitiveness.

The smoke of the mobile phone market has gradually subsided, and the end of the month is coming soon.

At Huaxing Technology, Lu Haifeng is holding a meeting. Zhang Yu said in the conference room: "President Lu, I think we should build a headquarters building. It is impossible to work in the factory every day in the future."

After all, after more than two years of development, Huaxing Technology has grown from the initial hundreds of people to tens of thousands of people. Now most of them are still working in various factories, which can no longer accommodate so many people.

Now Huaxing Technology is in a stage of comprehensive development, and the number of employees in the company will continue to increase in a sustained manner.

Lu Haifeng said: "Prepare the materials on the opposite bank of Wanggang Sluice, and apply to the city for a piece of land that can build a commercial and residential office building that can accommodate hundreds of thousands of people, and divide it into five phases of construction."

The headquarters building is on the opposite side of its own industrial park, which is also very convenient. By then, the industrial park can be completely integrated to become an electronic company with a very professional production chain.

At present, the best in China in this regard is Huawei, which has many mobile phone production component subsidiaries and semiconductor companies that develop chips. Although it lacks a part compared to international mobile phone manufacturers, some parts still need to be supplied by other manufacturers.

Currently, the most professional supply chain company in the world should be Samsung Group of South Korea, which has everything from screens to semiconductors to mobile phone manufacturing.

Lu Haifeng's only goal in mind is to build the most professional and most powerful manufacturing company in the world, and become a unique unicorn, but he also understands that this matter is a long way to go.

Now Huaxing Technology already has a mobile phone foundry, a mobile phone chip processor design department, and its own semiconductor manufacturing. If there is time this year, it is expected to invest in lithium batteries, mobile phone screens and other supply chain manufacturers to improve Huaxing Technology's supply manufacturing. After this matter is handed over to Zhang Yu.

Lu Haifeng also plans to continue to develop the mobile phone offline market this year. He also attaches great importance to the offline market.

He remembers his experience of buying mobile phones online in his previous life. Once, because a courier did not deliver it to him for a week, he finally felt uncomfortable and directly returned the goods to the offline store to buy.

Online sales of mobile phones can save certain costs, but there are also certain drawbacks. After all, the feel and experience of mobile phones cannot be predicted in advance, and even the heat generation of mobile phones cannot be known.

Because of this factor, a large number of users will give priority to picking up goods through offline channels even if they buy online.

Although it seems that the online market is very big now, it is much smaller than the offline market. Take Xiaomi as an example, even if Xiaomi's popularity on the Internet is higher than that of Ouye, Ouye can rely on offline market shipments to directly crush Xiaomi.

Ouye has very strong strength. After all, mobile phone sales are now divided into online and offline. The number of mobile phones sold offline far exceeds that of online, and these two companies complete more than 70% of their sales offline.

It can be said that these two manufacturers have been firmly rooted offline since their establishment. Even the current Xiaomi and Huawei are not the opponents of the two companies. It is no wonder that Ouye has a Buddhist attitude towards the competition among the major online brands.

The current Huaxing Xingchen series can only be regarded as Internet mobile phones. If Huaxing Technology wants to become bigger and stronger in the mobile phone industry, on the one hand, it is to increase the production of mobile phones, and on the other hand, it is to expand the online and offline markets.

The online market is relatively easy to develop. As long as the mobile phone product is strong enough, coupled with appropriate marketing and publicity, it can gradually gain a foothold in the online market.

Compared with the online market, the development of the offline market is more difficult. After all, the offline market has flagship stores, distributors, mobile phone manufacturers, operators, mobile phone sellers and other aspects of interest entanglement.

How to develop the offline market on the premise of balancing the interests of all parties is more difficult than operating the online market. Now Lu Haifeng plans to do well in both the online and offline markets, and both the online and offline markets have very strong competitiveness.

In his previous life, the domestic mobile phone manufacturer that did the best in the online and offline markets was naturally Huawei. Huawei divided its mobile phone brand into Huawei and Honor.

Huawei focuses on offline, and has deeper cooperation with distributors and mobile phone operators, and is doing well in the offline market.

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