#69 - Section: Offline Market (Part 2)

Additionally, Honor specialized in internet-focused phones, similar to Xiaomi. At its peak, Honor could even surpass Xiaomi in terms of popularity and sales volume.

This development of Honor ultimately forced Lei Jun to utter a very classic phrase:

"Take life and death lightly, just do it!"

This sentence was Lei Jun's attitude towards Honor.

Huawei's offline market could share the world with OPPO and VIVO, while its online market could rely on the Honor brand to suppress Xiaomi, a manufacturer with internet genes.

It was precisely because Huawei's online and offline markets developed simultaneously and achieved good positions, coupled with Huawei's research and development strength, that it was able to truly become a leader among domestic mobile phone brands.

In the previous life, the four major mobile phone manufacturers, besides Huawei, included Xiaomi, OPPO, and VIVO. In the earliest stages of mobile phone market development, Xiaomi basically only focused on the online market and did not develop the offline market much.

OPPO and VIVO similarly focused only on the development of the offline market and did not pay much attention to the online market.

It was precisely because the four major manufacturers adopted this development model in the early stages that online flame wars erupted between Huawei and Xiaomi. After all, in the offline market, there wasn't much contact between users of different brands.

However, the internet was different. Due to the intense competition between Huawei's sub-brand Honor and Xiaomi online, users of the two manufacturers engaged in some unpleasant mutual bashing.

It wasn't until the online and offline mobile phone markets gradually became saturated that the prototypes of the four major mobile phone manufacturers were fully formed.

Apart from Huawei, the other three major manufacturers also realized that they had little room for further development in their respective channels and shifted their focus to other channels.

Since Xiaomi's mobile phone profits were not very high, most distributors were unwilling to cooperate with Xiaomi. Ultimately, Xiaomi adopted a self-operated and franchise cooperation model, promoting Xiaomi Home in the offline mobile phone market.

The OPPO and VIVO mobile phone manufacturers adopted the most direct approach, establishing their own internet sub-brands and series respectively.

The development of the offline market is still just beginning. OPPO and VIVO are only starting their rapid growth and haven't yet firmly established themselves in the offline market as they would in the future.

Lu Haifeng understood that the Star M1 series likely had the lowest profit margin in his company. Frankly, not many distributors would be willing to cooperate with it in the future.

This meant that only the Huaxing Hongmeng X series and Huaxing Hongmeng S series, high-profit mobile phone products, could be distributed through partnerships. As for the Star series, with the lowest profit margin, it could only be sold online or through directly operated stores.

After more than two years of development, Huaxing Technology has now established a certain number of directly operated stores. However, Lu Haifeng also plans to take advantage of the current chaotic situation in the mobile phone industry, with numerous brands, to firmly establish his company's mobile phone brand in the offline market within the next two years.

Only by truly possessing both online and offline channels can Huaxing Technology ensure the company's steady progress and facilitate the sales of its mobile phone products.

The offline market is very important for the company's future development. In addition to the development of the mobile phone business, Audi's Audi A4 is also about to roll off the production line.

As the meeting was about to end, Lu Haifeng stood up from his seat and said to the various heads of the company:

"Our development last year was obvious to all. Although Huaxing Technology is technologically superior to its competitors, according to the budget, there should be a product upgrade in September this year!"

"And although last year's Huaxing Hongmeng series received a very good response in the market, it still had many shortcomings. This year, our new product needs to be even better."

"First of all, we need to have a very powerful camera."

"In addition, we need to have a battery that allows the phone to last a long time."

"It's time for us to put some effort into the phone's design."

"This year, we also need to improve the charging aspect, or wireless charging."

As a mobile phone company, when you start selling mobile phones, you must start preparing for the next generation of products.

In Lu Haifeng's mind, Huaxing Technology has now set sail, and each of his products must have a prominent feature.

The most prominent feature of the first-generation Huaxing Hongmeng mobile phone was its operating system and the extremely powerful A-series chip processor. As the second-generation Huaxing Hongmeng series is about to be released this year, it must continue the glory of the first-generation Hongmeng series.

And technologies such as wireless charging can be used in the second generation. This feature can also become a selling point of the second-generation mobile phone and become a benchmark for the new era of the mobile phone industry.

Wireless chargers are actually very simple to talk about. That board is just a circuit board. As long as you know its principle, Lu Haifeng can have the laboratory design it. The difficult part is the sensor chip inside.

Many of the company's senior executives also have some understanding of the mobile phone industry. They were very shocked by the concept proposed by their boss, but they understood that realizing wireless charging technology was a very difficult thing.

As Zhang Yu, the head of Huaxing Technology's mobile phone department, felt that he should remind Lu Haifeng, and then said: "Although the concept of wireless charging mentioned by President Lu is very attractive, it is very difficult to realize this technology."

Zhang Yu clearly understood that the concept of wireless charging that Lu Haifeng was talking about was a concept that surpassed the times, but he also understood that realizing the so-called wireless charging was still somewhat difficult.