#83 - Section: Preparing to recruit dealers (Part 2)

"So, starting today, we are recruiting distributors nationwide."

"For first-tier cities, we will temporarily have four distributor slots per city; second-tier cities, three; third-tier cities, two; and fourth-tier cities, one."

"Moreover, to become our distributor, you must meet the following conditions."

"First, you must build a standard 4S store according to the requirements of our Audi brand."

"Second, to ensure that no one takes advantage of loopholes for personal gain, the distributor's asset strength must be above 50 million."

"Third, every distributor must strictly abide by all our rules."

"Fourth, each distributor must pay a 5 million agency fee and a 10 million deposit."

"Having said so much, I only have one requirement: I'd rather have fewer than compromise."

Hearing these words, many Audi executives were surprised by the agency requirements proposed by Lu Haifeng.

In their opinion, the requirements proposed by Lu Haifeng were too high. Although Audi cars are positioned as entry-level luxury models, luxury models cannot be like ordinary brands that just need distributors.

The more high-end the product, the stricter the requirements for agents. But Lu Haifeng's requirements are too strict!

Strictly abiding by the car manufacturer's rules and building standard 4S stores according to the car manufacturer's standards are normal. Every car brand does this.

Otherwise, the market distributor channels would be a mess. But you want a 5 million agency fee and a 10 million deposit.

So, someone couldn't help but say, "President Lu, I think the other things are fine, but isn't the 5 million agency fee and 10 million deposit set too high?"

"You know, the agency fee for ordinary car brands on the market is generally only about 500,000, and some brands don't even have a so-called deposit."

"The agency fee for high-end models and top luxury models is only between one to three million, and there is no so-called deposit."

"Take foreign car companies like Benz, BMW, and Otto as examples, their highest agency fee is only about three million."

"We have a 5 million agency fee and a 10 million deposit, totaling 15 million. Will those agents accept it?"

Lu Haifeng said with a smile, "High? I don't think it's high at all."

"It's just a 5 million agency fee, and that 10 million deposit will be returned to the distributors when they withdraw from our brand. We are just ensuring the quality of the channel."

"If we don't raise the conditions a bit, how can we ensure that the distributors have the strength? The reputation of the Audi brand largely depends on these distributors to maintain."

"Only when they pay the deposit will those distributors take it seriously. As for whether any distributors will accept it, don't worry."

"Although the agency fee is a bit expensive now, some distributors will definitely accept it. If no distributors accept it, don't be afraid. We started building a sales network last year, and it already has nearly 300 stores."

"As long as our own sales network that we have built goes up, with the large returns, even higher agency fees will be snatched up."

"There is a saying that 50% profit can make people take risks, and 100% profit dares to trample on all laws of the world, and with 300% profit, they dare to risk the danger of being hanged."

"Although this is not very appropriate here, I believe everyone understands the principle."

Seeing Lu Haifeng insisting on his own way, many Audi executives didn't say anything more.

After thinking about it, although the requirements Lu Haifeng proposed were a bit high, what he said was not entirely unreasonable.

After the meeting, the people from various departments immediately began to mobilize urgently. For a time, the Audi Automobile Company was bustling with activity.

Lu Haifeng took advantage of the time to rush back to deal with the affairs of Huaxing Technology. He told Ye Lingzhi to report to Director Tang San later, and the two separated.

Now that the two companies are in the same city and the same area, it is also convenient for Lu Haifeng to manage these two companies even more.

Lu Haifeng rushed back to Huaxing Technology because Zhang Yu called to say that Huawei Honor will start releasing new products online at 8 pm today.

The product released at this press conference is the Honor 3X, which is equipped with the Huawei company's independently developed mobile phone chip processor.

Although Huawei Honor experienced a Waterloo some time ago, Huawei Company did not give up on the research and development of this Honor series of mobile phones.

Ren, the head of Huawei Company, also began to realize the importance of the thousand-yuan phone market, so he also attached great importance to the Honor series.

At around eight o'clock in the evening, the lights in an office of Huaxing Technology were still bright, and several senior executives of the company were sitting in their seats, watching the promotional video of the Honor press conference being played on the projector.

"This promotional language is simply too shameless..."

When the press conference had just begun, Zhang Yu and Liu Jianyu looked at the introduction language being played on the press conference stage, and their faces turned as black as they could be.

Huaxing Xingchen Series Q1, as the company's sensational work at the beginning of this year, has won countless praises, but the company's advertising language is basically the same as the current Honor's advertising language.

Xingchen Series: 4G pioneer, one step ahead.

Honor Series: 4G benchmark, one step better!

Liu Jianyu was very upset when he saw the promotional language of the Honor series, which was almost the same as his company's Xingchen series. The other party was obviously trying to gain popularity. After all, he was also the person in charge of the Xingchen series.

Lu Haifeng picked up his teacup and took a sip, smiling and said, "Calm down! Calm down! These are all so-called business tactics!"

Lu Haifeng was not surprised by the operation of Huawei Company's Honor mobile phone. After all, in the first few years of the Honor mobile phone, the most proficient in publicity was this kind of means.

Zhang Yu and Liu Jianyu looked at Lu Haifeng's calm expression, and slowly reduced the anger in their hearts, carefully watching the Honor press conference.