#84 - Section: Honor 3X (Part 1)

The two-hour press conference quickly came to an end, but the atmosphere inside HX Tech's office was somewhat subdued.

Clearly, the Honor 3X phone released by Huawei was packed with features, proving to be even more competitive than Lu Haifeng had anticipated.

In particular, the HiSilicon Kirin 810 chip processor featured in the Honor phone, while not matching HX Tech's Azure Dragon chip processor 810 in performance, excelled in heat dissipation and power consumption.

Moreover, during the press conference, Honor fully showcased Huawei's most formidable strength: communication technology.

It could be said that the Honor phone, equipped with this new 4G baseband chip, surpassed the Star series in its ability to receive 4G signals.

Although the Honor phone's 810 chip processor couldn't match the A-series Golden Crow chip processor in the Star series in terms of performance, its user experience was in no way inferior to the Azure Dragon 810 processor.

Aside from the standout processor chip, the Honor 3X's overall capabilities were on par with any other phone.

It boasted a 13-megapixel rear camera and an 8-megapixel front camera, making its photo and video capabilities superior to most phones.

Honor also included a large 3000mAh battery and infrared functionality, making the Honor 3X a well-rounded and versatile device.

This newly released Honor phone featured a metal frame and a plastic back cover, with a 5.5-inch LED display screen. Such specifications would make it highly competitive in the international market.

Lu Haifeng, looking at the phone's specifications, couldn't help but admit that Huawei placed great importance on the Honor series. This time, Honor incorporated virtually all the technologies Huawei currently had to offer.

And Huawei's CEO, Mr. Ren, intended to use this phone to carve out a bloody path in the online mobile phone market.

The Honor 3X was released in three versions, all with very attractive prices.

2+16GB, entry-level Honor 3X, 1799RMB

2+32GB, standard Honor 3X, 1999RMB

2+64GB, high-end Honor 3X, 2499RMB

With such high-end specifications and these prices, it was clear that Huawei Honor intended to seize a significant share of the mobile phone market with sincerity.

Liu Jianyu, the head of HX Tech's Star series, was now feeling the killing intent from Huawei's Honor 3X, putting immense pressure on the Star series phones.

Liu Jianyu said with a headache, "President Lu, Huawei is coming with ill intentions! This phone will inevitably impact our Star series phones!"

The company's senior executives were now deeply concerned about Huawei's attack. Although the Huawei Honor 3X was slightly inferior to the Star series phones in terms of processor and operating system, the difference wasn't significant.

However, the Huawei Honor phone released this time completely surpassed the Star series phones in other aspects such as photography, videography, battery, and design, and it was only a hundred yuan more expensive.

Lu Haifeng, seeing the worried faces of the company's senior executives, also felt some pressure from Huawei Honor's attack, and said to the executives, "This time, we also need to learn from Xiaomi's Lei Jun and cut prices. Let's see who has the lower costs; that's the only way now!"

If the Star series phones didn't urgently cut prices at this time, the budget phone market would likely be dominated by Huawei Honor.

Lu Haifeng also understood that temporarily adopting an evasive approach in the face of the opponent's attack was the best strategy, waiting until his company released new phones to strike back.

Zhang Yu also understood that temporarily choosing to cut prices was the best solution to counter the attack from rival phone manufacturers, as their costs were higher than those of HX Tech phones.

However, doing so would inevitably cause some conflicts, so he said to Lu Haifeng, "President Lu, if we cut prices, it will definitely cause dissatisfaction among users who have already purchased the Star series, especially those who purchased the Star series Q1 in the second round!"

Lu Haifeng naturally understood this principle. Cutting prices too quickly wouldn't be good for a phone's reputation, but he had to cut prices now, or the Honor brand would occupy the largest market share.

So Lu Haifeng instructed, "Temporarily lower the phone's price by two hundred yuan on the official website. In addition, provide users who purchased the phone in the previous rounds with a two-hundred-yuan discount coupon or phone card valid for one year."

Liu Jianyu also heard what Lu Haifeng said. He immediately left the meeting room to go to the technology department, instructing the technical staff in charge of the company's official website to temporarily lower the price of the Star series phones by 200 yuan to temporarily counter the attack from Huawei Honor phones.

It was just past midnight, and the Honor phone officially went on sale. This time, Huawei prepared two million Honor series phones to face this first round of sales.

Huawei had made very thorough preparations this time, with the aim of gaining an absolute sales advantage and suppressing other mobile phone manufacturers at the very beginning of this 4G era.

And only half an hour after midnight, the Honor 3x page on Huawei's official website only had two large words left: "Sold Out."

It could be said that less than half an hour after the end of Huawei's phone launch event this morning, two million units were sold directly, surpassing HX Tech's Star series phones and Xiaomi's Mi and Redmi phones.