#85 - Section: Honor 3X (Part 2)

During the Huawei Honor 3X launch event, two million units were sold in just half an hour, shocking the entire mobile phone industry.

Lu Haifeng saw this and understood that Honor's success was mainly due to Huawei's accumulated strength and the convergence of favorable timing, location, and people.

This month, no other mobile phone companies released new phones, and the configuration of the Huawei Honor this time was top-notch, giving it great competitiveness, coupled with extremely effective publicity.

Selling out two million units at once can be said to be a very normal occurrence.

Lu Haifeng is not too nervous now. After all, the other party's first batch of goods has been produced and sold out in one go. During this period of shortage, the Star series can attract a large number of consumers by lowering prices.

The Huawei Honor 3X has a certain impact on other mobile phone companies, but discerning people know that the most panicked at this time should not be other mobile phone companies, but Xiaomi, which has been doing online sales.

After Lei Jun heard about the amazing sales of the Huawei Honor 3X, his face became heavy. Early in the morning, he gathered the company's senior executives in the conference room to discuss how to deal with the current situation.

Xiaomi had previously tried to prevent Huawei Honor from entering the thousand-yuan mobile phone market, wanting to maintain Xiaomi's dominant position in the thousand-yuan market.

But this time, the release of the Huawei Honor 3X has an even more serious impact on Xiaomi.

The Huawei Honor 3X is targeting Xiaomi's digital series. It can be said that the Huawei Honor 3X is a few hundred yuan cheaper than the Xiaomi 3 Telecom Edition released at the beginning of this year, but its configuration and cost performance far exceed the Xiaomi 3.

It can be said that the Huawei Honor 3X is now not only attacking Huaxing Technology's Star series Q1 phone, but also impacting Xiaomi's Xiaomi 3 phone.

After discussing with the company's senior executives, Lei Jun finally decided to release the Xiaomi 4 phone as soon as possible.

Lei Jun's idea this time is very direct. The Xiaomi 4 phone will be equipped with the Azure Dragon 810 mobile phone chip processor, and he also plans to make it outstanding in other configurations.

In terms of price, Lei Jun will try to reduce the cost of his mobile phone as much as possible, so that the selling price of his mobile phone can meet market expectations, so as to have the strength to compete with the Huawei Honor 3X.

Lin Wen, as the main person in charge of the mobile phone department, also understands that the current situation is very passive for Xiaomi. This passivity has forced Xiaomi to push the mobile phones originally scheduled to be released in the second half of the year to the first half of the year.

Lei Jun said: "Try to urge Huaxing Technology to deliver the chips as soon as possible! Also, ask if they can manufacture a batch of mobile phones for us."

Lei Jun also knows that Huaxing Technology's production line still has some capacity, so he asked Lin Wen to ask if they could produce a batch of mobile phones for Xiaomi. To this end, he also had to be prepared to face the challenges from other mobile phone companies.

......

The next day, around ten o'clock, when Huaxing Technology's Audi Automobile released the news of recruiting car dealers.

The Weibo hot search directly rushed into the top ten, even overshadowing the Honor 3X mobile phone released by Huawei Honor last night. Many people were complaining about Audi cars.

"My goodness, a 5 million agency fee and a 10 million deposit."

"Tsk tsk, this is robbery. A 5 million agency fee and a 10 million deposit."

"You know, Benz, BMW, and even Alto, these German cars only cost 3 million. Is Audi getting carried away?"

"That's right, if no dealers accept it, then Audi will be finished."

"I think dealers will definitely not accept it. Although Audi is a subsidiary of Huaxing Technology, Huaxing Technology's mobile phones are powerful, but the cars are hard to say."

"If we want to buy Audi cars, where do we go to buy them?"

"Haha, that's not a problem you should be worried about."

"Although the price of 15 million is a bit expensive, there is no shortage of rich people these days."

"I think this is a manifestation of Audi's confidence. May I ask, who would charge a 5 million agency fee and a 10 million deposit if they don't have enough confidence in their brand."

"Then there is only one reason, and that is that Audi is confident that it can bring dealers profits far exceeding 15 million."

"Seriously, if I had 20 million, I would definitely represent Audi cars."

"Haha, you're killing me. Which one of you upstairs is here to be funny?"

"This 15 million is just the agency fee and deposit. The construction of a car 4S store, from getting goods from the factory to the daily operation of the store, doesn't all of this cost money?"

"Conservatively estimated, it would take at least 60 to 70 million to build a car 4S store."

"Moreover, their qualification review for dealers requires assets of at least 100 million."

"......"

At this time, some insightful people were a little tempted.

Liu's Group specializes in selling various car brands. After more than ten years of development, it now has hundreds of car 4S stores and assets of over 10 billion.

And now, in the chairman's office of Liu's Group, Liu Zihao is trying his best to persuade a middle-aged man sitting in the office.

"Dad, just listen to me. If we represent Audi cars now, we will definitely make a lot of money for our company."

"Audi doesn't seem to have much strength now, but don't you think about whose subsidiary it is? Don't you understand?"

"Huaxing Technology has so much technology, can its subsidiary Audi be bad?"

"If our company can get the agency rights for twenty or thirty 4S stores now, I guarantee that we will wake up laughing in our dreams in the future."

The middle-aged man sitting in the office said with a smile: "You little brat, you're talking without thinking."