Chapter 1521 Pushing the blame
The technical director had no choice but to pull out the data for Shang Ying to check.
What makes Shang Ying desperate is that in the past 24 hours, Leda.com's data has dropped to a shockingly low level!
In the 24 hours since LeDou went online, there were only 50,000 new registered users...
Shang Yingding’s goal is to add 15-30 million users in the half month before the May Day promotion. The average daily goal is at least 1 million registered users!
But 24 hours later, there were only 50,000 new users!
Not even the expected 3% was achieved! ! !
As for the number of visiting users, there are only about 500,000, which is equivalent to 20 users who visit Ledao, and only one stays to register.
This data is so tragic that the listeners are sad and cry.
You must know that these two days of press conferences, plus national advertising and publicity expenses, have already spent 200 million! ! !
200 million a day, in exchange for 50,000 registered users!
The average cost per user exceeds 8,000 yuan! ! !
The cost is simply staggering! ! !
2004 is the first year of the 3G network era. As of now, the 3G network has only been launched for more than a year. The cost for Internet users in Daxia and the world is still pitifully low.
There are some cheap places now, and the cost of an effective registered user is less than 50 cents.
Even 20 years later, the Internet has been fought into a red sea, and the cost of registering an app user is the highest, which is only 50 yuan.
But what about Leda?
8,000 yuan each! ! !
This is 2005! ! !
Spending 8,000 yuan to buy a registered user is simply unbelievable! The cost of Internet promotion will be more than ten times higher than that of 20 years later! ! !
Shang Ying doesn’t understand the Internet, but he understands costs!
After reading this data, Shang Ying fell into a deep despair.
This despair is stronger than ever before!
Although 200 million is not a lot of money, when factored into the cost, it is an astronomical figure!
If the foundation and Uranus saw such bleak data, they would definitely be extremely disappointed with Leda, the merchants, and even themselves! ! !
Whether it's the foundation, Uranus, or even the executives of the five-province business alliance, they are now focused on business success.
But they are not fools, and they cannot tolerate Shang Ying making mistakes indefinitely!
Feeling that it was imminent, Shangying immediately notified all Leda executives to hold a meeting, including Amazon CEO Jeff Bezos, who had not yet arrived at the company.
At 10 o'clock sharp, Shang Ying showed the data of the past 24 hours without reservation in front of the executives and Bezos.
500,000 visiting users, 50,000 registered users, the registration cost for a single user is 8,000 yuan...
Such incredible data is so incredible that my own father doesn’t even recognize it!
Just talking about such a terrifying user acquisition cost, how long will it take to earn back the capital?
After seeing this data, all the executives of Leda were shocked.
Even the former richest man in the world, Jeff Bezos, who had always looked down on the people of Daxia, was arrogant and bossy, and felt that he had control of everything. He lost his previous arrogance and fell into deep fear and horror.
You must know that from the beginning, Shang Ying showed that he did not understand the Internet, let alone e-commerce, and took the initiative to give up his dominant position to Jeff Bezos! ! !
To be precise, the culprit of this failure is Bezos!
Fortunately, the advertising was done by Shang Ying, and the information was provided by the "children". He was able to take part of the blame, which was a blessing in misfortune.
Shang Ying, whose face was bloodless and almost shaky, steeled himself and analyzed: "First of all, I am sure that most of the viewers across the country have seen our Leda advertisements. There is no doubt about this, right?"
Everyone nodded.
Chen Mo can affect the ad conversion rate, but the total amount of ad impressions cannot.
Shang Ying gritted his teeth and said, "Why is the conversion rate so low despite sufficient advertising exposure?"
"The reason is that damn Taobao sticks to the back of our butts to insert advertisements! We broadcast it once, and he inserts it in the back and broadcasts it twice, three times or even five times!!!
After being brainwashed by so many advertisements, who can still remember the first advertisement played? "
"The most hateful thing is the phrase "Happiness comes to the world"! It makes users think that Leda and Dabao are the same family! ! ! Therefore, our advertising itself is no problem and the exposure is sufficient. "
Speaking of this, Shang Ying paused deliberately.
He was passing the blame off to himself. After all, Shang Ying was only responsible for advertising.
"But if Chen Mo shamelessly inserts advertisements into his face, our users will definitely be deceived into taking out their treasure!"
Speaking of this, Shang Ying said angrily: "We heard before that when Diabao was booking media resources everywhere, the information given by the "children" was that Chen Mo was going to launch a new mobile phone and conduct a mobile phone-themed promotion. I didn’t expect that Chen Mo would be so insidious, and he would actually do the same promotion as us! ! ! "
"So, I sum up the reasons for the low conversion rate of this launch as: Chen Mo's dirty and shameless tricks and the children's wrong business intelligence!"
"Mr. Bezos, do you think I'm right?"
How dare Jeff Bezos say anything wrong?
He knew that Shang Ying was trying to save face for him and did not blame him at all.
In fact, from the data point of view, the user registration rate is low, and another reason is because of Bezos’s promotional preferential policy mistakes.
What about discounts, free shipping when you spend a certain amount of money? How can anyone offer free shipping on everything, and get xx off when you spend xx?
After reading the promotion details of both parties, users must feel that Leda is not as reliable as Dabao in all aspects, so they directly choose Dabao’s promotions and abandon Leda, so it is difficult to form registered users.
Jeff Bezos admitted that he underestimated Daxia E-commerce and also underestimated Chen Mo.
Compared with the May Day promotion organized by Da Bao and the May Day promotion designed by Le Da Bao, they are simply crushed in all aspects! ! !
Since Dibao's advertising went online, the number of visitors to Dibao.com once exceeded 10 million, the number of registered users increased by three million, and the registration conversion rate of visiting users exceeded 30%! ! !
Such a high conversion rate also requires the removal of a considerable number of users who were originally Dibao users. So it seems that the registration conversion rate of users visiting Dibao this time exceeded 60%! ! !
The reason why there is such a high conversion rate is that in addition to Chen Mo's good damage policies and big promotion preferential policies, there is actually another main reason, that is, Chen Mo actually gives the discounts that users want.
Free shipping on everything, even if you only buy a bag of salt, and products such as daily necessities and firewood, rice, oil, salt, sauce, vinegar and tea are the lowest across all channels! ! !
Not to mention clothing products. Brands such as Yiku and Hot Wind have already participated in the Double Eleven event. The enthusiasm for this event is even greater. They start with a 50% discount, which is cheaper than during Double Eleven!
During the May Day sales, Bezos can guarantee that these brands may not even have a pair of socks left!
Although big brands focus on profits, they also agree to focus on sales and brand effect!
A platform like Dibao that can bring huge sales to brands will make all companies pay special attention to it, and its voice will be ridiculously strong!
As long as this big promotion is successful and establishes an image of Da Bao as a strong business voice in front of all enterprises, then all companies will fawn over Da Bao and compete to become Da Bao's most loyal lackeys!
Even within the Five Provinces Business Alliance, some people will rebel for the sake of profit!
At the thought of this, Jeff Bezos shuddered.
Before, he thought that he was a hunter with a gun, and Chen Mo was a tiger at best.
Chen Mo might get himself injured, but with the gun in his hand, Chen Mo would definitely die!
But now, after their first encounter, Bezos suddenly woke up and discovered...
What kind of tiger is Chen Mo? ! !
He's like a fucking alien in a spaceship! ! !
