Chapter 1522 We also do shared bicycles
At this moment, not only Shangying and the entire Leda team are in deep despair, but even Jeff Bezos, the father of e-commerce, is in despair!
At any time, the data will not lie. If this continues, there will be 50,000 registered users in 24 hours. Even if the data doubles later, it will only be 50,000 in one day and 750,000 in half a month...
If billions of promotion costs are spent and there are only 750,000 registered users, this will definitely become the biggest joke and the most failed promotion case in the Internet industry since its birth.
For any platform or product, the cost of acquiring users will never be so horribly high!
The big sale hasn’t started yet!
This is just the recruitment process before the war! ! !
But if you can't even recruit troops, how can you fight with the opponent?
If there are really only 750,000 registered users, and when the promotion comes, orders will be placed according to 100% of the user ratio, and the average customer price is calculated as 200 yuan, then the sales of the entire promotion will only be a pitiful 500 million...
With this sales volume, I can’t even make back the cost of one day’s promotion! ! !
It makes people want to die!
On the other hand, what about taking out treasures?
The previous Double Eleven activities easily generated sales of over one billion and several billion!
This year’s May Day promotion activities not only include the Internet’s guaranteed entry into thousands of homes, but also large-scale promotions of daily chemicals and clothing related to people’s livelihood! ! !
I’m afraid this year’s turnover will be in the tens of billions! ! !
On one side is the 500 million that I estimated based on the most ideal situation, and on the other is Chen Mo's tens of billions of transactions.
Comparing the two, Bezos was so embarrassed that he wanted to open a crack and get in.
But there is nothing he can do!
The marketing plan and promotion policy that Chen Mo formulated for Da Bao, Bezos felt that they were close to perfect!
After thinking about this, Bezos said: "Although it was the intelligence errors of the "children" that caused us to misjudge the overall situation, we cannot just sit back and wait for death! The promotion we planned before seems to have been canceled by Chen Mo. We must think of other ways! "
Shang Li said: "Let's just copy Chen Mo's discount method. We also offer free shipping on everything and offer discounts on purchases.
We can do everything he can do. It's just a temporary change in the code. It's not a hassle. "
Jeff Bezos: "But don't forget, even if you copy other people's ideas and increase promotion efforts, the media still needs to publicize it. Otherwise, who knows, we will also have full discounts on our products and free shipping on everything." ?”
Shang Li smacked his lips and lowered his head without saying a word.
Yes, no matter what, there is no way around the announcement!
Shang Ying said: "Currently, in addition to TV stations, the only way to increase promotion efforts is to engage in local promotion and offline promotion."
Jeff Bezos: “If you think about it, the cost of offline promotion is much higher than that of TV stations, and the efficiency is also much lower.
We are already subsidizing the whole store for free shipping. If we increase the promotion intensity, even if we are optimistic, we will subsidize at least 20 yuan for a product worth 100 yuan.
The more we sell, the more we lose. "
Shang Ying: "There is no other way. I am forced to do this. Even if I lose money and make a profit, it is better than admitting defeat!"
Moreover, we have not really entered the stage of burning money to fight for bayonets, and we have not actually lost much money. "
Jeff Bezos opened his mouth.
He wanted to ask, what if Chen Mo also followed up and increased the promotion efforts?
Dibao now has nearly 50 million loyal users and 200 million registered users.
If Chen Mo was really determined to fight with the bayonet and play a money-burning battle, the result would probably be that he would spend all the money and burn it all, but in the end he would only end up lingering and half-dead.
The foundation and Uranus provided such good resources and funds. What they wanted was to completely capture the e-commerce market in Daxia and completely drive Chen Mo out of the Internet market.
It’s not just a struggling e-commerce website!
But in the end, Bezos said nothing.
He also understood that what Shang Ying said was the only way to still have hope.
"Mr. Shang is the general person in charge of the business alliance of the five provinces, and he is also the spokesperson of the foundation and Uranus. Just do as he says."
At this time, Bezos began to emphasize Shangying’s leadership position.
Shang Ying secretly scolded Bezos, an old fox, for being cunning.
Grab the position when the wind is blowing, and take the blame when the wind is blowing!
How shameless! ! !
At this moment, William Cao, one of the directors of "Children" in Daxia, came in to make a report.
"You "children" still have the nerve to come? "
Shang Ying was not in a good mood.
William Cao scratched his head in embarrassment: "The previous intelligence error was our fault. I can guarantee there will be no next time."
"I'm here this time to bring the latest top-secret information from Moyuan Capital to our five-province business alliance!"
Shang Ying snorted coldly: "Isn't it another false information sent by Chen Mo?"
William Cao clapped his chest and promised, "Absolutely not! The information this time was strictly tested several times by us, and only after repeated investigations and confirmations was it sent here for reporting. I guarantee it is not false information!"
"Tell me about it."
Shang Ying also knew that after the last false intelligence incident, the "children" would never be able to take it so lightly again.
"Moyuan Capital is preparing to launch a project called "Little Yellow Car", which focuses on the concept of sharing economy..."
William Cao handed the prepared detailed information to Shang Ying and Bezos.
After reading it, the two of them opened their eyes wide at the same time and took a breath of cold air.
According to Chen Mo’s concept, once the shared bicycle project is successful, the potential market value will be no less than that of Dibao and Fantuan.com! ! !
Countless shared products can even be derived in the future, such as shared cars, shared power banks, shared electric vehicles, etc.!
This is simply a god-like idea! ! !
"Mr. Bezos, do you think this project is feasible?" Shang Ying asked after swallowing a sip of saliva.
"Strong, very strong!"
Bezos said eloquently: “Today’s cars in Daxia are still considered luxury goods and can only be owned by families above the middle class.
Ordinary people still rely on public transportation to travel.
However, public transportation is too crowded and time is not guaranteed. The emergence of shared bicycles solves this pain point! "
"I can guarantee that as long as the price is right, shared bicycles will seize the public transportation market in a short period of time and become the mainstream method of short-distance travel!!!"
Shang Li's eyes lit up: "Then we also follow up with shared bicycles?"
Shang Ying thought for a moment: "Don't do it right away. You can start preparing first. Wait until Chen Mo actually does it and see the effect."
Shang Ying was frightened by Chen Mo's damaging move. He was really afraid that this was false information again.
