Chapter 1646 In Danger
"Plagiarism!!! This is fucking plagiarism from Hongguoguo!!"
Song Ziyan was anxious at that time.
Why is Panda Drink so popular?
Marketing plan accounts for 90% of the success!
The core of the marketing plan is all centered around the phrase "0 sugar, 0 fat, 0 calories"!
Coca-Cola blatantly typed this sentence on its official website. If this is not plagiarism, what is it?
At this time, Ma Teng, who was sitting in the office downstairs, became even more furious when he saw this sentence: "What's the point of copying and pasting? Why don't you change your skin!!!"
Chen Mo said calmly: "Continue to look back."
Song Ziyan calmed down and looked back.
Sure enough, the slideshow on Guanwang changed pages again after a few seconds.
The next pictures are all old photos, the kind of old photos that would make those who like nostalgia cry at just one glance.
"Time may pass, but the memories of Keguo and you will always remain in my life and will never be abandoned."
Song Ziyan's mouth twitched.
My boss is simply amazing!
He guessed everything about Coca-Cola’s operation!
First, they played the same cards as Panda Drink, focusing on the health concept marketing of "0 sugar, 0 fat, 0 calories", following the proven success of Panda Drink.
Then play the emotional card to attract regular customers!
If the two sets of combined operations are carried out before Panda Beverage has a firm foothold, the probability of Coca-Cola turning the tide is very high, it will definitely reach more than 90%!
Song Ziyan casually clicked on the official website
"It's great. Kekou finally releases a sugar-free drink. Finally, we don't have to drink drinks produced by Daxia people!"
"Support your own country's brands! I've been drinking Daxia drinks for the past few days and I feel very uncomfortable. It's better to trust our own country's brands."
“I miss the good times when I was a kid drinking Coke, watching movies, and eating fried chicken with my parents. Years have passed and my parents are no longer here, but this habit has been passed down in my family. I also hope that my children’s children can do the same. To have such happiness.”
"..."
Many people misunderstand that people from Hegemony are very open-minded and have no concept of country.
In fact, this concept is completely wrong!
There is no one in the world who is more conservative and more resistant to products from other countries than the people of Hegemony!
As long as domestic products are easy to use, even if the price is not that affordable, Naha people will definitely only choose domestic products!
Because they believe from the bottom of their hearts that products from the hegemonic country are the best, and products from other countries can never compare!
Song Ziyan bets that once Kekou's sugar-free series is launched, even if the taste is slightly inferior to Panda Drinks, it will be able to overwhelm Panda with its marketing! ! !
At this time, He Chaoling gave Song Ziyan, who was in an anxious state, a stab at it: "Coca-Cola announced the establishment of a new sugar-free series production line in the Southern Monkey Country and decided to decouple it from Daxia's production line.
All subsequent orders will be handed over to the Southern Monkey Kingdom.
The labor and raw materials there are cheaper. Once successfully established, not only Panda Beverage will be destroyed, but the Oriental Beverage raw material wholesale and OEM industry we established will also suffer a major blow! "
When Song Ziyan heard this, her pupils shrank sharply: "Is this the method of a century-old leading company?"
No wonder no one has been able to defeat Coca-Cola as the beverage leader for a hundred years!
Its methods, courage and hands-on efficiency are definitely the best in the industry!
Song Ziyan couldn't accept these points even if she wanted to.
"What should we do...what method should we use next?
Public attack? New product iteration? Or are you thinking of new marketing methods? Or is it an all-out defense and temporarily reducing OEM production in the beverage industry? "
Song Ziyan asked anxiously.
In Moyuan's beverage industry, in addition to its own Michelle Ice City chain brand, the largest source of business orders is Coca-Cola.
Coco-Cola Company accounts for almost 80% of the business orders!
Without Coco-Cola’s raw materials and OEM business, Panda Beverage cannot replace Coco-Cola as the industry leader and capture market share. Chen Mo’s beverage industry will shrink by at least 70%!
Today's business war is no longer as simple as competition between brands.
It is also a collision between the beverage industries of the two countries!
Whether the drinks of Daxia are better or the drinks of Hegemony will continue to lead the world, it all depends on this battle!
"The situation is indeed more severe than I thought... At least, I haven't thought of any commercial means to counter it..."
He Chaoling narrowed her eyes slightly and suddenly thought of that foreign girl Morgana.
Perhaps, asking her to take action and use some black-footed methods can solve the problem?
But this is definitely the last resort.
After all, the overlord warring parties are not freeloaders.
He Chaoling believed that Chen Mo would not use Blackfoot's people unless absolutely necessary.
"Mr. Chen, what should we do next? You should just say something!"
Song Ziyan stamped her feet anxiously.
However, Chen Mo acted as if nothing was wrong.
He lit a cigarette, took a puff, and then stuffed it into Song Ziyan's mouth: "Don't talk, just hold it in your mouth."
Song Ziyan said angrily: "How long has it been and you still let me suck it?"
After saying this, Song Ziyan still took two puffs of cigarette, and her chaotic and irritable mood was slightly calmed down.
Chen Mo didn't say anything more, and he clicked on the ingredient list on Kekou's official website to check.
The ingredient list includes: water, caffeine, sodium citrate, caramel color, aspartame...
When he saw aspartame, Chen Mo had a casual sneer on his lips.
He was betting that Keko would use the same sweetener as in his previous life! ! !
"When will the Kekou sugar-free series be launched?"
Chen Mo asked.
"The launch activity will be launched within three days, and subsequent marketing activities will be launched accordingly. It is estimated that the marketing plan is our set of gadgets plus emotional selling points."
Song Ziyan said.
"How about the construction of Kekou's own beverage and raw material factories?" Chen Mo continued to ask.
"The factory in the Southern Monkey Kingdom has been established, and the production line has not been expanded for the time being. After all, the cost is too high, and they are not sure how the sugar-free series will sell.
If the sales are good in the future, it is estimated that Coca-Cola will spare no effort to spend huge sums of money to expand the production line to replace our layout in the Eastern beverage industry. "
He Chaoling responded.
"Mr. Chen, we are in such a hurry right now! What should we do?"
The word "what to do" has been said in Song Ziyan's mouth more than ten times in this moment.
She is so anxious!
Chen Mo took two puffs of his cigarette, and then said calmly: "Stand still for now, it will do theirs, we will do ours, don't worry about it."
Song Ziyan frowned: "But...if we don't do anything, there is a high probability that our market share will be taken away. If Coca-Cola builds its own beverage industry production line, the stock price you shorted will also be countered!"
When Chen Mo heard this, he seemed to suddenly realize: "You have reminded me! Go and notify Han Li to cash out immediately, suspend short selling, and make the money you deserve."
"If the market share is taken away, we will suspend distribution and reduce costs."
"As for the production line..."
I wish I could keep my mouth shut and spend all my money on this!
Chen Mo added silently in his heart.
