Chapter 1647 Use the style of play 80 years ago
Song Ziyan was fooled by Chen Mo's operation.
Withdrawn the short funds?
When things are done, we should let market share give way to market share. When we should let people build factories, we should build factories and do nothing?
Isn’t this just sitting back and waiting for death?
"Mr. Chen, I don't understand... The market we finally conquered is just for nothing?"
Song Ziyan couldn't hold back and asked Chen Mo.
Chen Mo smiled mysteriously: "If you understand my operation, you will be the White Dragon King.
Okay, just do as I say and wait for the good news. "
Song Ziyan left with full of doubts and depression.
He Chaoling didn't understand what Chen Mo was doing.
But after all, she is Chen Mo's personal secretary. She has been working for so long and knows what to ask and what not to ask.
Since Chen Mo did this, he must have his own considerations. As a subordinate, he can just follow orders.
"Secretary He, go pick up Professor Claire and his researchers from Hongmeng Laboratory. They will arrive at about two o'clock in the afternoon."
"ok."
Half past two in the afternoon.
Professor Claire sat in front of Chen Mo.
"Professor Claire, has the research on aspartame been completed?" Chen Mo asked.
"Well, during this period, we have been working overtime to conduct experimental research. Studies have shown that long-term intake of 100 mg of aspartame per kilogram of body weight in experimental mice can cause a variety of cancers, including lymphoma, leukemia, and schwannomas. ."
"At the same time, long-term use of aspartame may have potential adverse effects, such as increasing the risk of type 2 diabetes, cardiovascular disease, and adult mortality."
"In addition, aspartame, although not as caloric as sucrose, may also lead to an increased risk of obesity."
Professor Claire said, handing a thick piece of research information to Chen Mo.
Chen Mo is so satisfied with Professor Claire's research!
"Have these studies been submitted to the WHO?" Chen Mo asked.
Only with recognition from the WHO can this experiment be legally recognized.
Professor Claire nodded: "It has been submitted, but it will probably take at least a month for it to be fully verified."
Chen Mo waved his hand: "It doesn't matter, I just want to give Kekou a month to spend a lot of money to build a factory, distribute goods, and do marketing!
When all the money is spent and everything falls into place, that’s when I do it! ! ! "
In fact, this move is really not Chen Mo's original creation.
Instead, it is a trick that Sugar Capital itself has used.
As early as seventy or eighty years ago.
The once-famous Sugar Capital finally met its opponent - Sugar Substitute.
At this time, sugar substitutes have found their own correct method - compounding.
Sugar has only one flavor, but there are many kinds of sugar substitutes, and naturally there are countless kinds of flavors. Sugar is not a challenge to a product, but to a discipline.
Sugar Capital was beaten by Sugar Substitute Capital to the point of crying for its father and mother.
At this time, Sugar Capital performed a great summoning technique - shake people.
Sugar Capital directly lobbied the FDA to pass a legal clause, which is still in use today: "As long as an additive causes cancer, products containing the additive cannot be put on the shelves for sale."
Then a patch was added:
"Only additives that are not harmful for a long time are safe."
At first glance, there's nothing wrong with this.
But there is a saying that talking about toxicity regardless of dose is just a hoax. Everything is toxic, it’s just a matter of how much.
Drinking too much water can lead to "water intoxication", let alone sugar substitutes!
So Sugar Capital directly bribed three scientists and asked them to advocate that sugar substitutes harm people. They said that sugar does not cure diseases, but sugar substitutes do.
The most important thing is that as soon as the money was received, scientists immediately conducted research and found that 10 of 200 mice fed sugar substitutes developed bladder cancer.
Good guy, the cancer rate is as high as 5%! ! !
In other words, out of 100 people who consume sugar substitutes, 5 will develop cancer!
Is this a big deal?
However, is this experiment scientific?
Let’s not talk about whether it is scientific or not, but the experimental dose, converted into a human dose, is approximately equivalent to a person drinking three million cans of Coke a day.
Don't talk about bladder cancer, your bladder can be soaked for you!
Subsequently, Sugar Capital generously poured money into Pheasant's scientific research institutions. As soon as the money arrived, human scientific research capabilities immediately increased by more than ten times, and the toxicity of arsenic substituted for sugar was even worse than ten bottles of paraquat!
Thanks to the unremitting efforts of Sugar Capital, in that era, sugar substitutes were finally completely banned.
It was not until 2000 that the rumors were debunked.
But decades have passed by then, and the sugar substitute capital at that time had already been exhausted.
Chen Mo used the same tricks used by Sugar Capital decades ago.
In the previous life, aspartame was actually only considered to be a carcinogen, and it was not directly proven to be a carcinogen.
Again, talking about toxicity regardless of dose is just a hooliganism.
But in Claire's experiment, Chen Mo asked him to learn from the sugar capital of 80 years ago and directly increase the dosage!
The experimental results naturally made Chen Mo very satisfied.
Next, Chen Mo only needs to wait for the WHO to pass the experimental data verification and then submit it to the relevant departments of the overlord.
When all this is settled, Kekou Company will definitely have to recall all its products, and will be issued a sky-high fine by the relevant departments!
At that time, Chen Mo plans to fund some local research institutions in the hegemonic country and perfectly replicate the strategy of Sugar Capital 80 years ago.
…
…
A few days later, the Kekou Sugar-Free series was finally launched amidst the much-anticipated attention of people in the country!
Chen Mo went to taste it and found that the taste was a bit different from the previous sugar-free series. It seemed that it was put on the shelves in a hurry before the formula could be optimized.
However, this does not prevent the Kekou Sugar-Free series from becoming popular.
The recognition of the Kekou brand by the Baguo people is roughly equivalent to the recognition of the Sansang brand by the Yin and Yang people.
In addition, under the marketing operations of the public relations department of Kekou Company, countless people in the country believe that they should support their own brands and drive away foreign brands.
Three days after the Kekou sugar-free series of drinks were put on the shelves, overall sales returned to 80% of their peak.
The stock price has returned to 60% of its peak!
One week after the Kekou sugar-free series of drinks were put on the shelves, overall sales returned to 90% of their peak.
The stock price has returned to 70% of its peak!
At this time, Panda Beverage, which was once the leader in the field of sugar-free drinks, was severely trampled under its feet!
From the peak of global daily sales of 100 million bottles, it has plummeted to 30 million bottles now!
Almost all of these 30 million bottles are purchased by Daxia people, and the sales in Baguo have dropped to 5 million bottles!
Panda Drink looks like it is crumbling and dying!
At the same time, the capital market was shocked to discover that Chen Mo’s funds for shorting Coca-Cola’s stock price had already left the market and cashed out!
In other words, even Chen Mo expects Kekou's stock price to rise!
As a result, the financial circles of the hegemonic country began to celebrate and cheer wildly, and carried out crazy publicity on this matter:
"The panda from Daxia was beaten down!"
"The hegemony is ultimately the hegemony of us hegemons!"
"Just wait and see, Coca-Cola will completely drive the Panda Beverage brand into ruin in less than a month!"
"More than that, I heard that Kekou Company has established its own production line in the Southern Monkey Kingdom. In the future, even Kekou Company's business orders will not be given to Daxia. It can severely damage the raw material wholesale and beverage industry in Daxia Country. OEM market! Hahaha..."
"Chen Mo is still bragging about Da Xia's protagonist theory. Now that his brand has been suppressed like this, I wonder if he dares to brag anymore!"
"..."
