Chapter 2394 Monkey-style comparison method

Lei Jun's eyes lit up instantly when he heard this!

Sansang mobile phone is currently the hottest mobile phone brand in Daxia!

Because Sansang Android phones have the advantage of large screens, while Apple phones have only been released up to iPhone5s.

Therefore, if you want a large-screen high-end flagship phone, there are only two brands to choose from, Xiawei and Sansang.

And because Sansang mobile phones have not yet exploded with many bad things about treating Daxia consumers with double standards, they are still very popular in the Daxia market, and their sales are almost comparable to Apple.

Lei Jun originally intended to enter the mid-to-high-end mobile phone market. When he heard what Chen Mo said, he immediately responded: "Before, Redmi Mobile Phone only served the low-end market, and even the mobile phone brand did not dare to be called "Redmi". Instead, it was renamed "Redmi Mobile Phone" according to your advice.

In fact, I had already thought about entering the mid-to-high-end market last year.

The profit in the low-end mobile phone market is too thin. The profit of a mobile phone is so thin that it can only make a few yuan.

Even if the sales volume is 200 million, the profit is not as good as the one million units sold by Pingguo and Sansang mobile phones."

"To be honest, our new mobile phone has been developed and mass production has begun. We are just short of holding a press conference."

Chen Mo nodded: "I know, so I came to you.

But it is very risky to go the high-end route directly. My suggestion is to go the high cost-effective route line, because the characteristic of the rice phone since its debut is the high cost performance, which is the core purpose of the rice phone to survive. "

"So I suggest that the price of the new phone should not compete with high-end phones above 3,500 yuan, and it is best to be lower than 3,000 yuan."

Lei Jun smiled: "Mr. Chen, you have the same idea as me. I also think that pricing at more than 2,000 yuan is very appropriate. Compared with high-end phones, our phone has cut the price in half, but the configuration is not much different, and it will definitely be favored by many consumers!"

Chen Mo very much agrees with this view: "Rice now gives people the impression of high cost performance, good configuration, and relatively young and fashionable. If you rashly give up this advantage to compete with the so-called high-end market, the probability of failure is as high as 99%. "

In fact, Chen Mo has something to say.

In Chen Mo's future layout, Xia Wei's high-end phones are to replace Sansang and Apple phones to eat up the global high-end mobile phone market.

Rice phones, it is best to help Chen Mo and Xia Wei mobile phones to defend the low-end and mid-end markets.

In this way, the two mobile phone companies controlled by Chen Mo can fully cover the low-end and mid-end markets.

But there is no need to tell Lei Jun this, after all, no one wants to be a goalkeeper.

"What do you think... is the appropriate price for our flagship phone this time?" Lei Jun was a little unsure after what Chen Mo said.

"What is your internal price for the time being?" Chen Mo asked.

"2599 yuan."

Lei Jun hesitated.

"What is the basis for this price?" Chen Mo asked.

"Based on the profit margins of high-end mobile phones such as Apple and Samsung, we don't expect to have the same profit as them, half of it will be enough." Lei Jun said.

However, Chen Mo shook his head.

Lei Jun said nervously: "What's wrong, Mr. Chen, is there anything wrong? The configuration of our Xiaomi mobile phone 1 can compete with the mobile phones of 5,000 or 6,000 yuan on the market. And there is a self-made UI, and many personalized functions..."

Chen Mo interrupted: "The price of 2599 is indeed very advantageous in comparison. But it is not shocking enough! I tell you, don't think about making money in the early stage, first gain a foothold in the mid-range market, and then take it step by step."

"Then how much should it be set?" Lei Jun said.

Chen Mo hesitated for a moment and said, "1999."

"Impossible!"

When the price of 1999 came out, even Lei Jun exclaimed that it was impossible!

Chen Mo smiled: "Why is it impossible?"

Lei Jun blushed and said: "This price almost gives up all the profits. Domestic mobile phones with this configuration cost at least 3500 yuan. If it is an Apple or Samsung phone, it would be considered conscientious not to sell it to you for 5000 yuan.

We have to make money, right?"

Chen Mo shrugged: "Even you think the price is impossible, how do you think consumers will feel when they see it?"

In the previous life, the first generation of the rice mobile phone came out and instantly became popular throughout Daxia, precisely because of its shocking price of 1999!

When this price was called out by Lei Jun, the audience stood up spontaneously and shouted awesome.

In this life, Chen Mo must of course replicate the glory of the first generation of the rice mobile phone in the previous life!

Lei Jun was stunned for a moment.

Yes, if even the manufacturers think that the price of 1999 is impossible, how shocked will consumers be?

The profit margin is a bit low, but there is still profit to be made at the price of 1999, and the profit is much higher than that of low-end phones.

And the price of 1999 is very intriguing.

If it is 1 yuan more, it will enter the 2000 range, which will discourage many consumers, but starting with 1, you can use the slogan of "thousand-yuan phone", and the subsequent marketing plan will be easier to make.

"You are right, the price of 1999 is indeed more suitable than 2599. Even professional manufacturers like us think this price is shocking, so consumers will definitely think so." Lei Jun thought more and more that this price is better than 2599.

He can even customize a series of top-level marketing plans around this price.

"Then how should we make a three-sang mobile phone?" Lei Jun raised the core question.

"It's very simple. First, let's briefly review your ups and downs in entrepreneurship, then focus on the configuration and price advantages of the Mi phone. Finally, the key point is to diss the Sansang phone!" Chen Mo said.

"What?"

"Diss" means criticism and sometimes can be understood as insult. Lei Jun was stunned: "Are you going to start a war at the press conference?"

"What do you mean by starting a war?"

Chen Mo corrected dissatisfiedly: "We are pointing out the shortcomings of our friends, promoting their progress, and prospering the mobile phone market together."

"Understand."

Lei Jun actually knew that Chen Mo just wanted to take advantage of the popularity of the Sansang phone and find an opportunity to hype it up.

High cost performance and topicality, plus the dragging down of the Sansang phone and some controversy, it is hard for the Mi phone not to be popular!

Then Chen Mo taught Lei Jun the essence: "Let's compare with the three Sang mobile phones. But only compare our advantages, and don't mention the shortcomings.

In short, we must beat the three Sang mobile phones in terms of parameters. As for the invisible parts and the parts with castrated functions, we don't even mention them at the press conference.

As for whether the overall experience can be compared, that's another matter.

I call this comparison method the "Monkey Comparison Method", and now I will pass it on to you, Junzi, you have to inherit my legacy well!"