Chapter 2399 Price Butcher! The beginning of industry change!

"The brand of a friend has a very famous name and a high international reputation. However, I feel that it is not worthy of its name. It is a typical high price and low price."

"Especially for this model of mobile phone, you can take a look. It has 512MB of memory and a single-core CPU. It dares to sell for 2,999 yuan!

It’s not even as good as the configuration of Redmi 1st generation!

At this price, I think consumers are simply being taken advantage of! "

Lei Jun's words made the entire venue slightly silent.

In fact, Sansang mobile phones have always had a brand premium, and everyone knows it.

What is brand premium?

To put it bluntly, it is just to spend extra money just to buy this brand.

During this period, because most people did not understand the configuration of mobile phones, and network information was not that developed, no matter what configuration or model the Sansang mobile phone was, it could be shown off to others when it was taken out, and it was a status symbol.

Therefore, Sansang mobile phones are very expensive.

In the past, no one thought there was any problem with this. After all, big brands are expensive for their own reasons.

But now that Lei Jun said this, everyone came back to their senses.

This Sansang mobile phone... is a bit too expensive?

“The other one is the S series, which is actually very average. It has electric sound when listening to music, and the UI is completely inconsistent with the habits of Daxia users. It is complicated.

But it has a very, very good thing, that is, it is equipped with the Orion chip independently developed by Sansang Company. This chip is incredible!

If used for more than half an hour, it will overheat.

In winter, how suitable it is to use such a hot mobile phone as a hand warmer! "

"But in the summer, everyone should be careful, because too high a temperature can cause an explosion!"

"This is such a mobile phone. What is its starting price in China? 4,999 yuan!!! The price of the top model is even as high as 10,999 yuan!"

"Of course, the premiums on mobile phones from rival manufacturers have always been very serious. I understand the premium on mobile phones. As long as its services can keep up, then it is worth the price."

"But what's the service attitude of our friends?"

Lei Jun changed the ppt page, which showed the mobile phone previously launched by Sansang Mobile that claimed to have signals all over the world:

“When our friend launched this mobile phone, wow, it was so crazy that it had signals from all over the world, including all 5-band signals.

As a result, in Daxia, the signal was cut off even across provinces, and our friends even blamed us consumers for not inserting the card properly! In the end, the official took action, and the friend merchants reluctantly dealt with it, but without any compensation or after-sales measures.

Perhaps the business partners think that consumers in Daxia are not very important. "

…

Lei Jun specifically dissed the shortcomings of Sansang, but did not mention a word about its advantages such as screen and camera.

After waiting for diss for a long time, Lei Jun changed the ppt page:

“Let’s compare the differences between mainstream flagship phones on the market and the first generation of rice phones.”

The so-called mainstream flagship mobile phones, the two most conspicuous ones are Sansang's flagship phones, and there is also an LG flagship phone that has little market share in China.

ppt is a comparison parameter listed according to Chen Mo's "monkey comparison rule".

For example, the dual-core 2.5ghz CPU of the rice phone is worse than that of the Sansang phone, so I will list it, but the screen is not as good as the Sansang phone, so I won't mention it at all.

Ever since, a ppt that looks like a rice phone that beats Sansang and other flagship phones in all aspects was created!

"The battery of our rice phone is very large, not to mention the memory, which is twice as much as that of our competitors. The most important thing is the miui system. It is a system tailor-made for our users in Daxia and is more in line with our users in Daxia." User usage habits.”

Lei Jun said with a smile: "It is no exaggeration to say that the configuration of the first-generation rice phone is already on par with the mainstream flagship phones on the market, and even beats it in many aspects!"

"I believe that as long as everyone uses it, they will definitely think that there is no function of the rice phone that is lagging behind the phones on the ppt."

"Finally, let's take a look. Everyone uses the same suppliers, the same first-class electronic processing factories, and even the same supply chain. How much do they sell for?"

Lei Jun first pointed at Sansang's two mobile phones with disdain:

“I checked this S2 mobile phone online, and the starting price is as high as 4,999 yuan.

Not to mention this w series, a conscientious group that does not cheat the poor but specializes in cheating, ah no, specializes in making money from the rich. The starting price is as high as 10,999 yuan, and the configuration is even that of the first generation rice phone. Not even half of it.

This ham S series mobile phone costs 3,999 yuan.

As for this LG mobile phone, its configuration is not even half that of the first generation rice phone, but it dares to sell for 3,000 yuan! "

"So, how much does the first-generation rice phone with higher configuration cost from the same supplier?"

This is also the biggest expectation of this conference.

Everyone held their breath.

Even Chen Mo, who had experienced the shocking scene when the price of the first-generation rice phone was announced in the previous generation, could not help but hold his breath at this time.

I have to say that Lei Jun is really a genius in speaking.

Although his accent is very thick, the rhythm of the normal press conference is very good, especially the price of the first generation rice phone has already raised expectations!

Chen Mo opened his phone and took a look at the live broadcast room online. Netizens were frantically scrolling through the screens to see all kinds of prices.

Some were 9999, some were 2999, and some were 2699.

Some people guessed very, very low, 999, which was obviously a mess.

No one dared to guess 1999 yuan!

Because everyone is used to the premium of mobile phone brands, and used to mobile phones with this configuration being sold for 4000 or even 5000 yuan.

The audience couldn't help but shout:

"5,000 yuan!"

"4,000!!!"

"1,000!!!"

Lei Jun smiled and said: "We haven't announced the price yet. Some people on the Internet say it's 3,000 yuan, some say it's 1,600 yuan, and some say it's 2,699 yuan.

Some people even say that the cost of our mobile phone is only 1,200 yuan.

Anyway, all our suppliers are sitting in the audience. If it can be made for 1,200 yuan, I'll leave it to you to make it."

There was a burst of laughter at the scene.

The PPT also came to the page of "How much is the price".

"After repeated thinking and discussion, I persuaded the executives overnight to remove all the miscellaneous expenses such as marketing fees and channel fees, and give the most favorable price to consumers.

I think that good products will speak for themselves, and we have to set the product at a beautiful enough price!"

The next moment, Lei Jun pressed the PPT in his hand expressionlessly, and then a huge price figure popped up.

Everyone in the audience was shocked beyond words when they saw this number...