Chapter 167: Another promotion

"Since the price is unstable, let's customize a minimum consumption. The simplest cup of American coffee is priced at 50 yuan, and the consumption goes up."

Chen Mo said with a smile.

This price has basically dissuaded a large number of customers. After all, Starbucks only costs about 30 yuan for a cup of Americano. Their direct price is 50 yuan, which is about 20 yuan higher.

No normal customer would be willing to spend an extra 20 yuan to buy an American cup, and it's not as famous as Starbucks.

"Mr. Chen, there are beans from some estates that don't cost that much. You can make a profit by selling them for 30 yuan."

When Sudan heard Mr. Chen's price, he hurriedly spoke.

Although it is a specialty coffee, it must still produce a few relatively affordable coffees in order to attract ordinary customers to come in and consume.

If the minimum purchase is 50, this price is probably only suitable for white-collar class afternoon tea or talks, and only those who need this kind of coffee shop environment will come here. But the quantity and frequency of demand simply cannot support a coffee shop's profitability.

“Since it’s specialty coffee, don’t buy bad coffee beans, buy all beans from good estates.”

Chen Mo waved his hand directly.

"But Mr. Chen, this will dissuade many low-spending customers."

"No, I'm not trying to persuade you to quit. I'm trying to improve the reputation of the coffee shop. You have to know that if we set the price low, it will indeed attract some low-spending groups."

"But this undoubtedly increases the workload of employees. When employees are busy, it is easy to ignore the taste and texture of coffee. In this way, what is the difference between our approach and those of commercial coffee."

“My original intention of opening a boutique coffee shop is to provide a place where the pace can slow down in the fast-paced metropolis. Let customers who really like coffee and like quiet have a place to rest. Let them truly enjoy the coffee. Taste the coffee.”

After spending some time talking, I finally managed to fool this professional barista.

"Okay, Mr. Chen."

Sudan hesitated for a moment, nodded, and then asked.

"Mr. Chen, when we open our new store, should we prepare an opening ceremony and then organize some discounts to attract customers?"

"No, what a coffee shop needs most is quietness. The opening ceremony is too grand and noisy, which does not match the temperament of the coffee shop. As for discounts, there is no need. Since we have positioned high-end coffee, wouldn't we be hurting ourselves by offering discounts? Face?"

Chen Mo directly rejected Sultan's suggestion.

joke,

How could he allow this kind of activity to attract customers?

Sudan was a little confused for a moment. She always felt that what Mr. Chen said made sense, but she also felt that something was wrong.

After a while,

After coming back to his senses, he asked his last question.

"Mr. Chen, when will we officially open for business?"

"If everything is ready, we can open tomorrow. The employees' work clothes have been prepared long ago, as well as work badges and other items. I will have someone deliver them to you later."

Chen Mo said, he had asked the workers in the clothing factory to make the work clothes in advance, and he had prepared a lot of them. He could just have them delivered to him later.

"I understand Mr. Chen."

Sultan nodded, then thought about the coffee beans, and spoke quickly.

"Mr. Chen, there are only two basic types of coffee beans in coffee shops now. As a boutique coffee shop, we need to purchase more manor-type coffee beans."

Chen Mo's eyes lit up when he heard this, isn't this just spending money?

And he also thought about something. This coffee shop actually only has two positions: clerk and store manager. So in the future, recruitment, purchasing, financing... and other tasks cannot be handled by the clothing factory.

Moreover, if a coffee shop opens a branch, it will also need a department to handle it uniformly.

Therefore, this coffee shop needs a headquarters. In the future, all matters of the coffee shop will be ordered and deployed through this headquarters.

And he only needs to issue orders to the headquarters. After all, four industries have been developed now, and he is too busy to do all the work. It is impossible for him to consider everything as carefully as a garment factory.

He just needs to direct each company to lose money in the general direction.

Thinking of this, Chen Mo looked up at Sudan and Song Xia.

"I thought about it for a while. Our coffee shop also needs a coordinating department, which is the headquarters of the coffee shop. I will leave this matter to you two."

"As for where to set up the headquarters, what positions are needed, and how many people to recruit, you can discuss it yourself. As for the salary of employees, you can ask Assistant Shen, and she will provide you with the initial salary for each position in the company."

"Then there are changes in positions. Now that the headquarters has been established, leadership is needed. In this way, Song Xia will be the general manager of Nanhe Coffee Headquarters, and Teacher Su will be the vice president."

"Since the position has been promoted, the salary will naturally be increased. The tentative basic salary is 20,000, plus a 3-point commission on the net profit of the coffee shop."

Chen Mo secretly calculated that to set up the headquarters, he would definitely need to rent an office space. For example, for a 300-square-meter office space, the annual rent would be around 300,000 yuan. If you rent it for two years, that would be 600,000 yuan.

Then after taking into account the configuration of various office desks, chairs, computers and other things, a budget of about 500,000 is required.

At the end of the day, more than 1 million yuan was spent.

This does not include the salary of office staff. If you calculate it carefully, it will definitely be more.

Song Xia was a little confused when she heard Chen Mo's words. She had just signed the contract of the store manager. She had not been the store manager for a day, no... not even an hour.

Not to mention that she had not even sat down yet, she was promoted directly?

This is too casual.

The salary was the same. From the initial 8,000, it increased to 10,000 after the training, and now it has directly reached 20,000.

This speed of salary increase was something she had never seen before.

Sudan was calmer. After all, when she was a training teacher, she also had more than 10,000. If there were many students, she could get 20,000 a month.

So she didn't have too many feelings about this salary, and she didn't come here to be a manager, but to realize her dream of running a coffee shop.

Thinking of this, she looked at Chen Mo with some hesitation.

"Mr. Chen, I still prefer to run a coffee shop. This manager position..."

"It doesn't matter. Being a manager doesn't affect your running a coffee shop."

Chen Mo waved his hand indifferently, thinking secretly in his heart, I gave you this position, but you are running a coffee shop. Is this an indirect dereliction of duty? It is exactly what he wants.

In addition, Song Xia's experience of running a milk tea shop failed, so this coffee shop will not worry about losing money in the future!