Chapter 517 Cutting Leeks

This spring promotion is undoubtedly very uncomfortable for Korean local companies.

First, the Haier Group crossed the border like locusts, sweeping away the middle and low-end users, Kyushu and Suiren squeezed out the wallets of the middle and high-end users, and then companies such as Geli, Rice, and Rongsheng took advantage of the fire to rob them, like extinct users. It's like fishing with the net, and I also fished out the users who were still waiting and waiting for the party before.

After Han Xing and the chaebols like LG quarreled with a "blood loss bottom line" price that everyone could accept, Gao Limin (leeks) and all (vegetables) had been cut off in sevens and eights, leaving only grassroots.

Home appliances are not fast-moving consumer goods, let alone clothing. Even though Korea has entered the circle of developed countries, the people are not yet truly wealthy.

Simply put, the market is saturated and there are not enough leeks. After all, there are only so many people.

Of course it's not useless.

Under tremendous pressure, all levels of management assigned tasks, and every store and even every salesperson of the Korean home appliance company was very honored to receive the "welfare" bestowed by the superior.

"Anihasai, this beautiful lady, come in and take a look, LG's new air conditioner is 30% off, and you can also win Do Min Junxi's autograph, and even a handshake party~"

Holding a sign, Wen Yu enthusiastically stopped a girl who looked like a groupie.

The latter had an unhappy expression at first, but when he heard that he could draw his idol's autograph and a handshake spot, he immediately stopped in his tracks.

"Ash, is it true?"

Hearing the girl's rhetorical question, Wen Yu's spirit lifted, which showed that the other party was definitely moved.

He quickly added fire: "Yes, LG Group and Hanxing Group will jointly hold a large-scale party. At that time, not only Do Min Junxi, but also XX/OOO, Shanying and other stars' handshake parties will be held. I even heard that tens of millions of won in cash will be given to lucky viewers at the show.”

"Really?! Is there an event flyer for me to see?!"

Wen Yu handed out the flyer in his arms with a smile on his face, and casually said: "Now it's after the purchase, and the online lottery draw is made directly. Three customers in our store got the quota for the handshake meeting yesterday. Yes, we got it." This quota will come with a ticket to a large party, which cannot be bought with money."

The girl, who was already excited, immediately became excited when she heard this.

Immediately, Do Min Joon-seo's handsome face appeared in his mind, as well as the handshake and the hug when he was in close contact, and even...

There is no doubt that she is a fan of groupies.

There is no doubt that under Wen Yu's words, the girl's wallet will definitely bleed a lot.

This is the benefit of the chaebol cultivating the idol entertainment industry. It can extract the value of the target group faster, and the success rate is extremely high, and it will not receive too much resistance.

The big summer companies make money from the normal needs of ordinary people in Korea, while the chaebols use the idol entertainment industry to collect all the leek roots of specific groups of people.

For Korea Blue House, this spring is a good quarter for GDP growth. For some companies in Daxia, this discount activity has consumed a lot of inventory in the old production lines and grabbed a lot of market share. , which belongs to waste utilization.

As for local companies in Korea, the top executives of the chaebol found that the situation seemed to be getting out of control.

Originally, Han Xing and LG should take the lead in the charge, and use various means to dispel the arrogance of Daxia Enterprise.

But this time, Han Xing had to wait for several days before sounding the horn of charge, but the discount was not strong, and the Blue House did not cooperate with the chaebol to find troubles for those Daxia companies.

The home appliance market is not as sensitive as that of semiconductors. By the time the owner behind Goryeo realized something was wrong, the discounts offered by Geli, Kyushu and other companies had gradually returned to their original prices.

On April 11, a small meeting was held within the LG Group.

LG's business covers chemical energy, electronic appliances, communications and services and other fields.

However, with the strong rise of Daxia Enterprises, LG Electronics completely withdrew from the mobile phone market in July 1021 in the Xiayin Star Calendar and completely stopped the production and sales of the mobile business department, and then transferred part of its production capacity to home appliances.

But this time, Daxia Enterprises' strong strategy in Korea's mainland has severely slashed the LG Group, which had originally placed high hopes on the home appliance field.

Originally in the Daxia market, Han Xing and LG were difficult brothers, but now the younger brother seems to be a little bit too close to the older brother.

The head of LG first reviewed the previous glory. For example, in the air conditioner and microwave oven market in Daxia, LG once became "the best-selling foreign brand". Invincible in the market.

Then shallowly introduced the tragic history of the collapse of the LG brand across the board in Daxia. Finally, the head of the LG Group concluded with some complaints: "We are all Korean companies, but the Korean Star Group only cares about our own business, but we live and die! It's just unbearable!

From the Hansung battery door to the screen door, the market value of Hansung Electronics has dropped sharply, with a loss of tens of billions of dollars, and even dragged down our Korean KOSPI composite index. This is simply a shame for Korean companies!

Enterprises such as HTC, Sony, and Tesla also wanted to enter Korea, but they all encountered Waterloo.

But this time, these manufacturing companies in Daxia used shameful price wars to crazily squeeze out the local market share of our local companies, and in just one week, they swallowed up the market shares of the two categories of washing machines and air conditioners. Eat half of it! Among them, Haier has gained nearly 35% share in our local home appliance market.

Appliances today, energy tomorrow! They have even started working on energy.

I would like to remind everyone that according to the statistics of our Polymer Battery Industry Association, rice charging treasures have occupied nearly 80% of our local charging treasure market, and market segments such as sweepers have already been taken over by Daxia Kyushu and Suiren. occupied.

Moreover, in addition to these market segments, the sales of these Daxia brands in other major market segments are also growing at a rate of several times or even ten times.

This is a terrible phenomenon. A group of Daxia manufacturing companies with innovative capabilities have won the recognition of users in our country. In the future, these brands are likely to form strong competition with our local companies through the improvement of their own R\u0026D capabilities.

I think that everyone should not want to be the lackey of Daxia Enterprise. "

Well, people have dignity, and dogs naturally have dignity too.

In the final analysis, Korean companies such as LG took off because of Uncle Sam's industrial transfer and deliberate cultivation, and the local land of Daxia was waiting to be rejuvenated, so they took advantage of the vacancy.

However, the management's business thinking was too narrow, which led to all kinds of mistakes when the local companies in Daxia began to catch up with technology, ruining the good situation in vain.