Chapter 1124 Juice Industry

"What happened to your secretary?"

After a simple meal, Shi Jinglin took Zhou Buqi back to her office and noticed something very keenly.

"I'm leaving."

Zhou Buqi stretched his waist, feeling that the office was a bit shabby.

After Yuanwei Group moves all the factories to other places and the headquarters becomes the operation center and administrative center, a new office building will be built.

It's not that Boss Zhou likes to build houses, it's a big situation.

Under the economic crisis, infrastructure projects are often the best investment direction, which can not only create a large number of labor jobs, rescue the upstream and downstream industrial chains, but also create long-term value for the society.

Like Europe and the United States, directly distributing money to the people...it seems to be high welfare, but in fact it is exhausting money and fishing for votes. When the money came into the hands of the common people, they all spent it eating and drinking. But investing in infrastructure projects, ordinary people get money through labor. Although it is all spent, the high-rise buildings, roads and bridges left behind are real and can produce long-term economic effects.

"Resignation?"

Shi Jinglin was a little surprised.

Zhou Buqi simply told about Wang Yaojin.

Shi Jinglin frowned slightly, not quite believing it, "Is it true? She doesn't want to be your underground lover anymore, is she just making an excuse?"

Zhou Buqi said indifferently: "It doesn't matter if she is real or not, if she wants to leave, I can still occupy her all the time?"

Shi Jinglin glanced at him contemptuously, "I think you are tired of playing, do you want to get a new one?"

"Don't talk nonsense."

"Anyway, you should finish this matter well. Don't let her run back to her hometown and gossip about it. It will ruin your reputation. Whether it's a hush money or a loss of youth, you give her a sum of money, don't be so stingy."

"I still need you to teach?" Zhou Buqi snorted and sat down on the sofa, "Okay, let's get down to business, why did you ask me to come here? It's you, calling me around. Others follow me When talking about work, don't you have to take the initiative to come to me?"

Shi Jinglin rolled his eyes at him, "I won't go back to Ziwei Star if I don't make some achievements."

"Sure enough, she is my woman, she has pursuit!" Zhou Buqi laughed, and patted his thigh, "Come and sit!"

Shi Jinglin hesitated for a moment, went to lock the office door, then came over, sat down gently on his lap, and wrapped her delicate hands around his neck.

"Huh? So good today?"

"Tell you something."

"Um."

"Do you know the apple industry?"

"I know, the iPhones are all slow..."

"No!" Shi Jinglin couldn't help laughing, and patted him, "I'm not talking about mobile phones, I'm talking about fruits, apples."

Zhou Buqi asked in surprise, "What happened to Apple?"

Shi Jinglin sat on his lap in a very intimate gesture, and said softly: "In the global market, fruit juice is mainly prepared from concentrated fruit juice. For example, Brazil is the largest producer of concentrated orange juice, and Poland is the producer of concentrated apple juice. But last year , Poland’s apple production has decreased, resulting in a shortage of concentrated apple juice, reaching 1,800 US dollars per ton. Domestic concentrated apple juice has taken advantage of the trend to seize the international market. Under this situation, a large number of fruit farmers have begun to grow apples.”

Zhou Buqi understood it as soon as he heard it, "This year's economic crisis, can't we sell it?"

Shi Jinglin nodded and said: "Well, the price of concentrated apple juice has dropped to 500 US dollars per ton. The export volume in the first half of the year has dropped by 60% compared with the same period last year. But this year's apple output has doubled compared to last year. , are out of stock.”

Zhou Buqi sighed, and said helplessly: "This is because the local leaders lack economic common sense. When they see which industry is hot, they call on the people to invest in that industry. They will only chase the rise, and will not buy the bottom. Don't say there is an economic crisis, even if there is no economic crisis. Economic crisis, as long as Poland's apple production resumes, something will happen."

"Hmm! Hmm! We want to go together!"

"Um?"

"You said it, buy the bottom!"

"Apple? Do you want to buy concentrated apple juice?"

Zhou Buqi opened her eyes wide. She was trying to unbutton her blouse with both hands, but she stopped.

Shi Jinglin said: "The cash flow of Yuanwei Group is very good, and the reserve fund is more than 400 million yuan, so it is still on the shelf. Now that the economic environment is so severe, investing the money can not only relieve fruit farmers for the country and the people. And the pressure from the local government can also open up an additional business territory for Yuanwei Group.”

Zhou Buqi understood now.

She wants to lead Yuanwei Group to develop new business!

After a little thought, it also fits her personality.

She became the chairman of Yuanwei Group not because of nepotism, but because she really has such ability. But others may not understand it, and they think that she relies on men to get to the top.

The milk tea shop business of Yuanwei Group was started by Zhou Buqi; the solid cup milk tea business was started by General Manager Fang Qiwen. The newly launched mineral water business is also managed by Fang Qiwen.

This made Shi Jinglin, the chairman and president, a little embarrassed.

She needs to have a solid achievement to get close to her.

Otherwise, even if she can use her strong management style to build Yuanwei Group into a monolith, everyone may not really respect her in their hearts.

The fruit juice industry is a direction she is optimistic about.

Shi Jinglin said softly: "The price of concentrated juice is the lowest in the past ten years. It is the most suitable time to enter the market now, and it must be a bargain."

"Back-hunting is for sure."

Zhou Buqi nodded, agreeing with this judgment.

He has no understanding of the fruit juice industry, but he has a clear judgment on the general situation. The country's 4 trillion bailout plan has not yet been launched. A 4 trillion plan was launched, and the result must be a certain degree of inflation. In other words, after the launch of this plan, the price of concentrated juice will inevitably rise.

Shi Jinglin was pleasantly surprised, "You agreed?"

Zhou Buqi reached out to unbutton her shirt, and Shi Jinglin lowered her head to cooperate with him, and said, "Be careful, don't wrinkle my clothes."

This is the office. Zhou Buqi must protect her personal authority and not let her be too embarrassed, so she stopped and said in a deep thought: "The plan to buy the bottom must be right, and the thinking is right. I am greedy when others are afraid. I heard that the juice industry in China is in a recession right now."

"Well, it's very depressed!" Shi Jinglin nodded again and again, "Huiyuan's income has dropped sharply, and it's a little bit unbearable. I'm talking with Coca-Cola recently, and I want to sell it completely. Enter when everyone is avoiding it." It is often possible to achieve great success by surprise.”

Zhou Buqi thought about it slowly and said: "Pure juice is not easy to do. Pure juice is a high-end drink with a high price, so it is not suitable for mass promotion."

"Then let's drink fruit juice."

"Are you really thinking about it?"

"Do you know the current situation of Wanglaoji?"

"ah?"

Shi Jinglin stretched out a finger and said exaggeratedly: "This number! It's not 100 million, not 1 billion, it's 10 billion! Their sales are likely to exceed 10 billion! During the earthquake, they donated We donated 100 million yuan, and the whole people are boiling. Wanglaoji can even challenge Coca-Cola! We also donated 100 million yuan, and we have to seize this wave of opportunities.”

Zhou Buqi thinks so.

Wanglaoji’s operation is really powerful. It’s not a challenge to Coca-Cola, but it really represents the first time in history that a national beverage has surpassed Coca-Cola.

Of course, the good times didn't last long.

"Wanglaoji" is a state-owned brand.

At the beginning, Jiaduobao rented the trademark rights for 1 million yuan a year. Later, the annual sales rose to 10 billion, and the price was increased to 5 million a year.

Unexpectedly, it quickly reached a scale of 20 billion.

Now that the state-owned enterprises are out of balance, some people will speak up. The annual sales of the brand "Wanglaoji" is 20 billion, and they can only get 5 million a year. Is this too disparate? Isn't this a loss of state-owned assets?

Then I started to investigate and found that there were some money problems, so I took back the trademark.

This is inevitable. If private enterprises want to survive, it is difficult to get through the relationship without paying some money. The result is that the trademark is gone. However, Jiaduobao was not discouraged, and continued to sell under the "Jiaduobao" trademark, which was also popular all over the country.

The state-owned enterprise took back Wanglaoji, but the market didn't buy it at all, which was embarrassing. Fortunately, they are not good at marketing, but they are very strong in lawsuits. They just sued and won several lawsuits in one fell swoop, asking Jiaduobao not to use red cans, not to use green cans, and not to continue to use the old advertisements used on Wanglaoji. language……

After a few years, Jia Duobao is finished.

When the country saw that this was not possible, it was not due to internal strife among its own people. Jia Duo Bao and Wang Lao Ji collapsed, and the market was given back to Coca-Cola? He quickly went back to make up for it, saying that the copyright of the red pot could be used together with Jiaduobao and Wanglaoji in an attempt to save it... But at that time, the situation had changed, the opportunity had been lost, and it was no longer possible to compete against Coca-Cola.

In this regard, Zhou Buqi is experienced.

Jiaduobao failed to draw a clear line with state-owned enterprises at the beginning, and the result of failure was doomed. The main reason is that Hong Kong businessmen do not understand the general situation. If he had also come to the Beijing circle to hang out and receive some advice from the Taishan Club, it is estimated that such a tragedy would not have occurred.

Zhou Buqi said: "It is unrealistic to expect Wanglaoji to compete with Coca-Cola."

Shi Jinglin said happily: "Yes, so rely on me! Mineral water is doing very well, and major distributors across the country are vying for it. But the production capacity is not enough. Now is an opportunity. There are hundreds of fruit juice factories across the country. After going down, I know of more than a dozen in the capital. Factory buildings, workers, workshops, etc. are all ready-made. We do a good job of production supervision, improve the taste, put on the trademark of "Yuanwei", and use our channels, It will be rolled out to the national market in October.”

After a pause, she went on to say: "At present, bottled water accounts for 40% of the sales volume of the domestic beverage industry, carbonated drinks account for 25%, and juice drinks account for 18%. It is difficult for us to compete with international giants in carbonated drinks. Can rely on bottled water and juice drinks."

Zhou Buqi said: "If you want to do it, of course I support it. However, I suggest that you should not be too ambitious. It is enough for Yuanwei Group to achieve a certain scale, and don't make it too big."

"ah?"

"The bigger it is, the more people will be stared at by the outside world, the management will be less free, and there will be more constraints, which may not be a good thing."

"Yeah?"

Shi Jinglin was slightly surprised.

Zhou Buqi glanced at her, "Do you think the sale of Huiyuan to Coca-Cola will be successful? The scale of the company exceeds the scope of business."

Shi Jinglin rolled his eyes at him, stood up from his lap, walked to the big mirror, straightened her shirt, and said arrogantly: "I am not Wu Yu, but I am ambitious. I will marry you, It is for the realization of personal value, not for eating, drinking and having fun. With Yuanwei Group in my hands, it will definitely get better and better."