Chapter 1280 Big Data Analysis

The official websites of the 20 Premier League teams look varied and different. Skip the appearance, in fact, they are all the same, they are all a set of similar templates.

The website is divided into several modules: ticket booking, jersey sales, fan messages, club information release, team information, historical honors, schedule, social activities and so on.

Different websites combine different modules according to a specific design method, and then change them into different colors and skins to become official websites with their own characteristics.

If you operate an official website alone, the expenses will be very high, and each website must be done from beginning to end. If all the official websites are in operation, the marginal cost will be greatly reduced.

Because the bottom layer of all official websites is the same.

Just do a good job of the underlying structure and functional modules, and then communicate with the people in the club to make different appearance designs. After the official website is ready, it is also very easy to maintain. There is no need to modify each website at all, directly modify the underlying functional modules, modify one place, and update 20 official websites at the same time.

Zhou Buqi secretly calculated that based on the cost of Ziwei Star in China, it may cost 1 million yuan per year to operate an official website. To operate 20 companies, only 4 million to 5 million yuan may be enough. If it is 100, 1000 clubs...the more the number, the smaller the marginal cost, and later, the new expenditure can be almost ignored.

Just like Ziweixing's public intranet projects in China, the more customers there are, the less the average expenditure on a single customer will be. In order to attract government and enterprise organizations to open services on Ziweixing's public intranet, Ziweixing has to provide a "free + paid" model... But the operation of the football official website is not necessary, and these people in football can't understand the free model. Then we can only harvest them passively and ruthlessly.

The 20 teams in the entire Premier League, including the League One, the Championship and the official website of the Premier League, have a total annual expenditure of 60 million pounds on the operation of the official website.

Shocking!

If we let Ziweixing do it in a unified way, the annual operating cost will not even be 5 million pounds.

In addition to La Liga, Serie A, Bundesliga, and the Netherlands, France, Portugal, Switzerland, Poland and other countries' leagues, this money should not be too easy to earn.

This kind of business is comparable to stealing money. In the past ten years, no company has discovered this business opportunity. It's really... Well, it's not surprising, it's normal.

The United States is a football desert, and Europe is an Internet desert.

Those who understand the Internet do not know football, and those who understand football do not understand the Internet, which has caused the current phenomenon of "high salary and low ability" and "arbitrary fees" in European football.

If you want to do this business, you must be a multinational giant.

For example, the Internet industry in the UK is the strongest in Europe. If a start-up company wanted to do this project, they couldn't do it at all. To be the official website of the Premier League team, you have to do it in the UK. To be the official website of the La Liga team, you have to put the server in Spain and recruit teams in Spain...Germany, Italy, the Netherlands, these countries all have their own teams.

The official website is the face of the team, and it must be made by a native. Only a native can avoid "translation" and gain the recognition of local fans.

There are so many countries in Europe and the languages ​​are so complicated, it is impossible for a start-up company to start from scratch. This is also the reason why European Internet companies will never escape.

However, Silicon Valley giants can enter Europe, set up their own branches in each country, and have independent operating teams. In the early stage, it is necessary to spend a lot of money at all costs, and then look for opportunities to make money after the system is established.

This is a major advantage of Ziweixing.

Ziweixing's overseas business will first promote YikYak, which is a website with branches and teams in every European country.

To drive a sheep is to drive, and to drive a group of sheep is also to drive.

In the latest plan, Ziweixing has started to build a cloud data center in the UK, and will start investing in three cloud computing data centers in the European continent next year.

Put the entire official website of European football on its own cloud computing platform, and then use the global real-time synchronization of the cloud computing platform to expand to Asia, North America, and South America... This is much more advanced than the past official website model.

San Dezi has seen the big world. He knows that Boss Zhou is an Internet entrepreneur. He must be tempted by the official website of the Premier League team. He tentatively said: "It is not easy to collect these official websites together. .”

Zhou Buqi smiled, "Nothing is difficult, no one has trouble with money. As long as we provide better services and lower prices, isn't it easy? It's like Manchester United, the Champions League final, and the official website is still paralyzed Now, isn't this a joke?"

"Because there are too many fans and the website traffic is too high."

"What's the reason for that?"

"Can it be solved without spending a lot of money?"

"Not only does it not cost money, but it can also save money. Use the cloud server space to adjust in real time... Forget it, you don't understand." Zhou Buqi waved his hand, "Football is the world's largest sport, and it can have a huge impact. room for development."

San Dezi looked confused, "Really?"

Zhou Buqi glanced at him, "Data, do you understand data?"

"Like Opta data?"

"Opta's data application is also a small business... By the way, how much is the Opta data charge?"

Zhou Buqi is very interested in Opta, the most authoritative data company in today's football, and has cooperation with the Champions League, Premier League, La Liga, and Serie A.

San Dezi was not clear, so he called and asked, and said: "The basic version is 99,000 pounds. Manchester United uses a customized version, which costs 299,000 pounds per year."

Zhou Buqi was slightly taken aback, "Is there any difference?"

San Dezi said: "The basic version is public data, which is public data on the Opta website. As long as you pay to become a member, you can use these data, even fans can get it. The customized version of the data is mainly for professional organizations. Specifically ask them to customize some statistics."

Zhou Buqi nodded and spit out two English words, "data analysis."

"Um?"

San Dezi frowned.

"Big data analysis." Zhou Buqi smiled, "It's not just Opta data that specializes in football, it also includes commercial operations."

"Commercial Operation?"

San Dezi was very interested because it was within his field of work.

Zhou Buqi simply explained, "For example, this official website, outsourcing the operation of the official website to some small companies is really wasteful. The official website is the facade of a football team, which contains a lot of wealth, but football This group of people... including European Internet practitioners, cannot dig into the gold mine below."

"How do you understand?"

"If Ziweixing has obtained all the official websites of the Premier League and La Liga teams, it will be able to make data analysis on fans of the Premier League and La Liga around the world. For example, in Southeast Asia, we found that many local fans log on to the official websites of Premier League teams. But I seldom log in to the official website of the La Liga team..."

San Dezi was clear about it, and immediately figured it out, "This shows that the Premier League has a huge mass base in Southeast Asia, and Southeast Asia can be the first choice when doing commercial promotion."

Zhou Buqu smiled and said: "Yes, with a wide audience and high recognition, we can focus on promoting the value of derivative products. In some Nordic countries, the Premier League and La Liga have similar audience bases, so peripheral copyright and derivative copyright must be operated at the same time. If it is Central and North America, La Liga is more popular. If Manchester United wants to expand the market, it must do it step by step. First, do a good job in the surrounding area, and then promote the copyright of derivative products. Of course, there are more data applications, such as Manchester United boutique The location of the store, where to play the summer warm-up match, and the main development direction of the team’s endorsement.”

San Dezi took a deep breath.

Admire!

No wonder he can be the boss, he is really a big businessman!

It is common sense to make business decisions through data analysis. However, the past tradition is offline market research, and some research companies are paid to help them operate.

But who can guarantee the accuracy of the survey company's data?

There are many disadvantages of this kind of sampling survey.

But I can only believe it.

Not to mention Manchester United's directly-operated boutiques, even when Wal-Mart opens a new store, even if it is the location of Disneyland, there have been mistakes. Early market research and subsequent market feedback are not the same thing at all.

The accuracy of the sampling survey is too poor, it can only be a high probability analysis. But once bad luck hits the error zone of the accuracy of the sampling survey, the new store will fail.

However, Boss Zhou's model is different!

This is not an offline sample survey!

This is an online global survey using the Internet. It can count the data of every login to the official website, and then do all the data analysis, which greatly improves the accuracy rate.

sharp! so amazing!

San Dezi was convinced now. Previously, he was only obedient out of power and interests. The other party was the new boss, so he had to serve him well. It is different now, and I sincerely admire it.

The team's official website, which has been abandoned by the entire European football world, actually contains business opportunities that can be tapped, and it has really been exploited by the big boss. Through the big data collection and analysis of the official website, it can really help the club achieve accurate and comprehensive market expansion.

For example, in 2003, Real Madrid visited China and became the first European giant club to visit China. The effect was very sensational and the business development was very successful.

In 2005, Real Madrid went again, and the impact was still huge. This year, Manchester United also went to China, participated in some business activities, and made a lot of money, but the effect was far less than that of Real Madrid.

Last year, that is, when Barcelona went to China in 2007, it was a bit finished. They played a friendly match with Guoan, and the income was far below expectations. This is the lack of market research. Since then, the European giants have stopped going, mainly going to the United States. This is obviously wrong, it is chasing ups and downs without thinking. The domestic football market is larger than that of the United States. As long as you find the right spot, the team can make more money visiting China than visiting the United States.

It is not enough to rely on market research.

Different countries have different cultures and business environments, and the old model of offline research simply cannot work. Only cold data is the most real and reliable.