Chapter 1281 I'll Sponsor!

The great stars of the past, such as Ronaldo, Raul, Vieri, Ruud van Nistelrooy and other forwards, averaged 0.5 goals per game to be regarded as a super striker. The future will be different. Only one goal per game can be considered a sharp striker, and the statistics are much more beautiful than in the past.

This is the progress of the industry, which is related to technology. Behind the technology is data analysis.

It was Ancelotti, who coached Paris in 2011, who brought this idea into football. He put trackers on players during training. In fact, it is a miniature GPS that can collect and form a huge database to evaluate players' physical condition, level ability and so on. Then use comprehensive data such as technical expertise, turnover times, running distance, game vision, pass success rate, etc. to design special technical and tactical play for players and teams.

In the next ten years, the coaching teams of all the giants will be full of technological attributes and have dedicated data analysis coaches.

The current European football has not yet realized the importance of technology and lacks a deep understanding of data.

Ziweixing should seize the opportunity to develop this industry and form an almost monopolistic technological advantage.

It shouldn't be too difficult.

Except for football, this group of people in the football world know almost nothing else, so it is easier to fool. Another point is that this is not an industry from 0 to 1, but from 1 to 100.

In the development of an enterprise, the most difficult thing is to start a business, which is a process from 0 to 1. This process requires desperation, desperation, and huge risks.

It's easier to go from 1 to 100.

There are too many smart people in this world. Smart people only need to follow the steps step by step and often can live a life of superiority. That being the case, why do they take such a big risk to start a business? Why should we shoulder the responsibility of creating jobs on our own shoulders? It is enough to live well, why should we take such a big social responsibility? How good is it to be an executive manager honestly, earn more and have less risk?

There are very few entrepreneurs with the ability to go from 0 to 1, but there are too many business elites with the ability to integrate and develop from 1 to 100.

Making products such as YikYak and Helo overseas is a process from 0 to 1, and it is an entrepreneurial venture, so Zhou Buqi is paying close attention to the whole process and keeping an eye on the development.

But it is easier to do "Internet + Movies" and "Internet + Football". This is not entrepreneurship, but integration. It is a process from 1 to 100 to buy some related website companies that have successfully started businesses, integrate resources, and expand and develop.

Zhou Buqi only needs to confirm that the strategic direction is correct, then buy, buy, buy, and arrange professional managers to start doing it.

Not quite sure yet.

The goal is to buy the goal website first, enter this business first, and understand it in depth. He had already sent Lu Qi and Chen Tong to London, and he and San Dezi went to the goal station first, and then went to meet the founders.

Almost bought it.

Along the way, San Dezi also praised Boss Zhou's big data football concept, "The current European football only knows to analyze some players and teams through game data. The thinking is really backward."

Zhou Buqi said plainly: "Big data analysis can not only be applied to the judgment of player ability and team tactics, but also can be used for business data analysis. Even...well, football big data must be cross-border, cross-border and cross-border. The wider, the greater the effect."

"Crossover?"

"Well, for example, Google's data, a player's or team's search data, is this useful? There are also social media data, fan consumption data, fan portrait data, industry data, biochemical and physical data, ratings data, etc., in the form of It is not limited to data, but should also include news information, pictures, audio and video materials. These can all be integrated, and a set of analysis system can be used to judge a player's ability, market appeal, team's tactical style and market in an all-round way. Feedback relationship, the development direction of the club’s international business operations.”

"sharp!"

San Dezi felt his heart trembling.

It turns out that this is how the Internet world works!

Yes, the big boss is very fond of Real Madrid and Barcelona's method of obtaining 50% of the players' portrait rights and then conducting commercial operations. This requires market analysis.

What kind of player portrait rights are more likely to benefit? Easier to get high income? Of course, it is a player with outstanding transcripts in search data, social media data and other fields!

The boss is indeed a boss, this has opened up a new pattern for the football world!

However, San Dezi was still curious, "Biochemical and physical data, what does this mean?"

Zhou Buqi said: "The collection of players' biological information."

San Dezi shook his head, "I don't understand."

Zhou Buqi said with a smile: "Google has a project that uses big data to analyze the world's intractable diseases, AIDS, cancer... Forget it, you don't understand it. Simply put, we want to design a wearable Equipment for players to wear during training, and then design an ergonomic data analysis software to judge the player's physiological development potential by analyzing the player's various physiological functions and data changes when receiving passes, shooting goals, and sprinting. There is even a risk of injury.”

"This..." San Dezi was stunned, "Can this work? I heard that Lille in Ligue 1 seems to have had an experimental project and was laughed at."

Zhou Buqi said with a smile: "It is certain to be ridiculed. This kind of complex project combining ergonomics, biological functions and big data analysis, how can a simple small team do it? My company can't even do it." So, I have to go to SAP for help."

This cross-industry data analysis software for biomedicine and human engineering requires a professional and powerful software engineering team with rich experience in related software development.

Ziweixing does not have this strength, SAP is a world-class software giant, they can.

It just so happens that Mr. Hope, the big boss of SAP, is a former professional player and team owner.

Both parties may wish to cooperate.

Zhou Buqi went on to say: "The game data is only 90 minutes. It is still a little bit less to comprehensively evaluate a player. If enough data can be collected during training, we can have more analysis basis. "

San Dezi didn't quite understand this direction, so he could only say cautiously: "The game data is public and can be used freely. The training data is private, especially the biological information of the players, which can only be used for the team. Not for public sale."

Zhou Buqi smiled, "Of course, this is just a temporary idea. It is not certain whether it will be done or not. Ziweixing is an Internet company, and its main business is online services. The most important thing is to do social networking."

When doing social networking, you must have Facebook.

It's almost impossible to break through Facebook.

Even if YikYak is established, it is still fighting against Twitter. It can only hope for the mobile version of Helo to see if it can take advantage of the first-mover advantage to create a world-class social app.

At that time, the function of arranging the circle of friends on the social app is actually a challenge to Facebook.

It's still not safe.

Football can be a very important direction.

If we can build the world's largest football community, integrate official websites from all over Europe, and then integrate some important football websites, so as to gain access to fan traffic from all over the world... This will be much safer than Helo.

Doing Helo will definitely face continuous challenges from Silicon Valley companies. As a football community, Silicon Valley can't compete, they don't understand at all. Europeans want to compete? Sorry, they don't have that level.

YikYak has developed in Japan, and UC Beauty and UC Browser have gradually gained a market in Japan. However, the competition in the Japanese market is very low. As long as the product is good, the direction is right, and you are willing to spend money, the probability of success is very high.

Europe and the United States are different.

Even if he has Master Luqi to lead Ziweixing's overseas business, Zhou Buqi is not sure that the two social products, YikYak and Helo, will achieve great success. The truly reliable projects with relatively low risks are "Internet + Movies" and "Internet + Football". If you add another one, it can be "Internet + fashion" relying on Farfetch.

These three "Internet +" are all processes from 1 to 100, which are easier and have a greater probability of success.

If the three sectors work together, even if the main business fails, Ziweixing's overseas business can at least support a plate of 100 billion US dollars.

San Dezi felt that the communication with Zhou's boss had brought the relationship closer, so he wanted to sue, "Zhou, Manchester United's business operations are based on me, right?"

"Huh?" Zhou Buqi glanced at him, "What's wrong?"

San Dezi said unhappily: "There was a business operation in the club recently, and David Gill didn't respect my opinion."

"what happened?"

"It's the sponsor's business. Manchester United's jersey sponsor is the American AIG Group, which is an industrial and commercial insurance company. But under the subprime mortgage crisis, they paid too much money and were on the verge of bankruptcy. The US government supported 850 $100 million just barely survived."

"oh?"

AIG insurance company, Zhou Buqi attaches great importance to this. Shorting during the subprime mortgage crisis, he made billions of dollars. The main source was the AA-rated subprime mortgage default, and the compensation paid by the insurance company mainly came from the AIG group.

Zhou Buqi looked serious, "Are they going to breach the contract?"

"It's not a breach of contract, but I want to pay a sum of money and terminate the contract early." San Dezi glanced at him carefully, "I think the club should consider it as appropriate, but David Gill is very stubborn, saying that the contract must be followed after signing the contract." There is no businessman's improvisation at all in handling affairs."

Zhou Buqi's heart moved slightly, he thought that San Dezi was really a smart man, and asked, "Is the contract too big?"

San Dezi said: "Well, it is very big. It was the second largest jersey sponsorship contract in football after Juventus back then. In 2006, it signed a four-year contract worth 56.5 million pounds. If it is fulfilled , will not be terminated until the summer of '10. They hope to pay a release fee and end the contract a year early next summer."

"Only 56.5 million pounds in 4 years? Not much!"

Zhou Buqi would like to sigh here, the money making ability of this group of people in football is too poor.

It will be 10 years later that the cost of real sponsors has risen sharply. It is still led by Real Madrid and Barcelona, ​​and it is a reform of the commercial trend of football. Real Madrid and Barcelona are so commercialized, and their competitive performance is also outstanding. They crushed the Premier League powerhouses in the European arena, and changed some football games in terms of hard power.

Ten years later, Barcelona's jersey sponsorship can reach 100 million euros a year, and Manchester United can also get 75 million euros.

San Dezi said cautiously: "80% of the shareholders of the AIG Group are various agencies of the US federal government, including pension funds, medical funds, etc., and the relationship is very strong. I told David Gill that now the global The team has a new boss. Don’t be too forceful in the way you do things, but be smooth and gentle, try to make friends as much as possible, and don’t cause trouble for the boss. He is very stubborn and says this is the spirit of the contract.”

Zhou Buqi was sure that the other party was telling the truth. San Dezi, who was born on Wall Street, was much more sophisticated than David Gill, and said in a deep voice: "If you want to do a great business, there is one thing that is particularly important. I would rather suffer a loss. You can't let your business partner suffer. The other party is about to go bankrupt, and in such a big crisis, why can't you accommodate?"

San Dezi shrugged his shoulders, "One thing more is worse than one thing less!"

"What's the meaning?"

"If the contract is terminated amicably, we must quickly find a new sponsor. Now is the economic crisis, and we may not be able to get a better sponsorship contract than this."

San Dezi said sarcastic remarks.

"What a mess!" Zhou Buqi waved his hand, "You do this and give the other party the green light! Negotiate the termination of the contract and terminate the contract one year in advance. If they are willing, they will give some liquidated damages. If it is really difficult, don't bother." Okay. After sponsoring Manchester United for so many years, how can we not talk about the friendship at all?"

San Dezi was very happy, "Okay, I will act immediately to contact the new sponsor..."

"Need not!"

"ah?"

"Jersey advertising, I'll sponsor it! Ziweixing is developing a mobile app called Helo. At that time, Manchester United men's and women's football jersey advertisements will all have the big logo of 'Helo' printed on them!"

San Dezi quickly followed up and suggested: "Sign up for 3 years, with an annual sponsorship of 50 million US dollars, how about it?"

Zhou Buqi was a little amused, "50 million dollars?"

San Dezi said: "I think this is more of a media gimmick, and it can also show fans all over the world how generous the new boss of Manchester United is. Not only has he personally assumed all the debts of Manchester United, but he is also willing to provide Manchester United with expensive sponsorship. Hmm... next summer, Real Madrid's sponsors seem to have to change. I think Manchester United's sponsorship contract should surpass Real Madrid, surpass Juventus, and should be the number one in the world."

Zhou Buqi nodded, "It doesn't matter if you have more money or less money. It's the most important thing for Manchester United to become the focus of football. Your thinking is right. No matter what method you use, transfers, player scandals, winning streaks, championships, business activities , hot social events, etc., let Manchester United continue to appear in the media, become the darling of the media, and become the team that receives the most attention from the public. The wider the spread, the greater the brand value.”

San Dezi said with a smile: "Yes, it's a pity that David Gill doesn't understand. If we terminate the contract with AIG Group amicably, we can leave a good relationship. AIG Group is an insurance and financial giant. When the economic crisis passes, they will definitely recover. They have extraordinary influence in the United States."

"$5,000 a year is not too much, so let's do it."

Zhou Buqi accepted the other party's suggestion.

No amount of money will do.

It's not good looking.

Ziweixing is not a company owned by Zhou Buqi, but a company owned by all shareholders. Manchester United is equivalent to his private club. Too many sponsorship contracts are given, and there is suspicion of private use of public equipment.