Chapter 1296 Cancel page advertising

For Ziweixing Japan, other businesses should not be carried out. That's a foreign country, and Ziweixing doesn't have the advantage over the local market. As long as it's in the Internet field, you can do whatever you want.

Under the grand strategy of "mobile phone first", Tang Binchen's most important thing right now should be to develop Helo for mobile phones!

This is the core product.

Luqi has developed similar products in the United States. In January next year, Helo will be the first to be launched in the Apple Store. Versions for Android, Symbian and Microsoft systems will be released in February. There is no need for more systems. Our energy is limited and we can only make 4 versions.

The Japanese branch has weaker technical strength and insufficient programmers. It can take over the American plan and make slight modifications and adjustments according to the framework.

This matter is more complicated.

And very important.

Zhou Buqi wants to pay attention personally and plans to meet with Tang Binchen to discuss it in detail after going to Japan. After the phone call, Ning Yaxian reminded him that Lu Qi was currently in China, discussing the development direction of artificial intelligence with Shen Xiangyang, as well as cooperation with the three major universities in London, namely the University of London, the University of Cambridge, and the University of Oxford.

This is also a big deal.

Artificial intelligence is Ziweixing’s key technology investment direction, not only related to the Internet, but also to AI chips. London's three major universities are among the best in the world in this field, no worse than several Ivy League schools in the United States. Moreover, China-EU relations are better than China-US relations, and cooperation in the economic field is deeper.

Especially in the IT field.

Europe is not willing to be the back garden of Silicon Valley, and the competition is much more intense than the domestic competition against the United States.

The domestic strategy is still centered on economic development. We should endure it if we can, make a fortune silently, and work hard to make the cake bigger. We can wait until the country becomes stronger.

Just like Microsoft's black screen scandal, the domestic side has made some concessions and expressed its willingness to let universities step forward to purchase genuine systems and genuine software to appease Microsoft and not cause trouble.

It's different in Europe. In order to mess with Microsoft, France created a "leak door". It said that the Windows system had a backdoor, which caused the company's secrets to be obtained by competitors. The investigation lasted for several months, causing Microsoft's stock price to plummet. It has also initiated antitrust investigations against Microsoft on several occasions.

Silicon Valley giants have never really used their technological strength to promote the development of European industries. They have always used Europe as a cash machine. While constantly harvesting, they are using their technological advantages to suppress European local industries.

Europe is definitely not convinced. Their largest software giant, SAP Group, also wants to enter the US market, but the resistance is too great, so they can only fight on a small scale. We can only focus on developing the Greater China market and focus on training.

Under this situation, there must be an alliance between the weak and the weak. China and Europe will unite to deal with the technological invasion of Silicon Valley and provide each other with markets and technologies for mutual benefit. Huawei's largest market is Europe, and its scientific research institutions are mainly in Europe. Huawei's 5G chip core framework is ARM from the UK. American companies have tried to acquire ARM many times, but it is simply impossible. It’s not a matter of money, regulators won’t allow it.

This is the further significance of Zhou Buqi’s layout in Europe.

Silicon Valley treats Europe as its back garden, constantly harvesting and harvesting, and has not made any systematic contribution to the development of European industries. Europe is bound to be dissatisfied and will attack Silicon Valley giants whenever there is an opportunity.

Ziweixing is different and is actively promoting the digitalization of the football industry.

The main reason why the football industry lags behind the development of the American sports industry is that the Internet giants do not participate, so that football people cannot feel the dividends that the Internet has brought to football.

As long as they make money and the benefits are exciting, won't football reform come?

Isn’t the football industry getting better and better?

Football is an important industry rooted in Europe. If Ziweixing helps Europe improve this industry and make it bigger and stronger, its contribution will be greater than that of Silicon Valley giants, and its popularity will be greatly enhanced.

This is the basis of cooperation.

Zhou Buqi immediately asked his secretary to contact a private jet to bring Tang Binchen back to Japan. While the lander is here, let's sit down and study the international business operation model of the mobile version of Helo.

Then, he got up and went to find Lu Qi.

"Lao Zhou, are you in a hurry?"

When I walked outside Zhang Yiming's office, because the office was transparent, Guo Pengfei, who was having a meeting inside, saw him and opened the door to call him.

Zhou Buqi kept walking, "It's okay, what's wrong?"

Guo Pengfei winked and said, "Then come over and let's chat together."

The office smelled of cigarette smoke.

Zhang Yiming, Guo Pengfei, and Liang Rubo do not smoke. The ones who smoke are Chen Tong and Yu Yongfu.

Zhou Buqi was a little surprised. Even Yu Yongfu came over. The standard of this meeting was not low. He smiled and said hello, "Old Yu is here too?"

Yu Yongfu held a cigarette between his fingers as if in meditation, and said with a smile: "I just flew back from Japan. Congratulations on the development of UC's Japanese business!"

Meng Houkun interrupted their chat, "Let's talk about the topic first, don't waste everyone's time."

"What's up?"

"Liang Rubo, this is your proposal. Can you tell me about it?"

"good."

Liang Rubo was Zhang Yiming's classmate, and for a time Zhou Buqi thought he was a related person. But it turns out that this kid's level is very high, no worse than anyone here.

Tang Binchen didn't understand Friends.com. After Liang Rubo took over, he made a series of changes to Friends.com, from the past circle of friends model to the current "three circles" model of circle of friends, circle of interests, and circle of secrets, which greatly Increased the income of friends network.

His current position is the vice president of Ziweixing Group and president of the social business group. He is already a prince and has the strength to compete with Guo Pengfei.

Looking at his current posture, he has some new ideas.

"At the beginning of the year, the expected profit of domestic business was 2.2 billion to 2.5 billion yuan, but the financial report shows that in the past November, Ziweixing's business profit has reached 3.53 billion yuan. Counting this month, it is likely to reach 38 100 million. Profit increased by 55% than expected, which was mainly due to the unexpected growth in advertising revenue."

"That's a good thing and a bad thing."

"Excessive advertising will affect the user experience. Ziweixing is not a company whose business is stagnant and needs to continue advertising to pursue profit growth. We also have many new businesses to develop."

"If you want to launch new business, the most important thing is the brand, and the brand comes from user experience. In particular, the decision-making committee also said that now is an era of great changes in the Internet, and it is possible to complete the transformation from PC Internet to mobile Internet..."

Liang Rubo was talking eloquently, but Zhou Buqi interrupted him and said without a doubt: "It's not possible, it's certain! Let me reiterate again, everyone must unite their thoughts and implement resolutely. Japan has entered the mobile Internet era, and most of the Internet users use mobile phones to access the Internet. China will be delayed for a few years, but it will not be delayed for too long. This concept must be established."

"Yes, mobile Internet." Liang Rubo nodded, "In the face of industrial changes, the most important thing is to welcome the new and delay gratification. In the past two years, we have earned too much advertising fees. Business development is more important than short-term advertising. Gains are more important.”

Zhou Buqi understood what he meant, "Want to reduce advertising?"

Liang Rubo smiled, "I think traditional page advertising should be completely eliminated."

"Um."

Zhou Buqi was silent for a moment.

Page advertising is very valuable. Xiaonei.com was able to develop in the early stage because Senior Sister Zhen Yu led a marketing team and obtained page advertising orders from Taobao, Wanglaoji, Ninetowns, Shanda and other companies.

Especially Taobao.

In order to earn more advertising fees from Taobao, Zhou Buqi often fooled old horses and developed a very complicated advertising mechanism. This year, he collected 100 million in advertising fees from Taobao. All page advertisements are added up, and the annual advertising fee is 140 million. This is the main source of income for Xiaonei.com when it is not conducting on-campus group buying.

Taking a look at Ji Zian, the president of Xiaonei.com, his expression turned out to be rather cold.

Ziweixing Group does not lack this advertising revenue, but the school network needs it very much! Without the on-page advertisements, Xiaonei.com's financial statements would be too ugly, and he, the senior vice president of M7, would also have a shameful face.

But M6's Liang Rubo was very reasonable, and he got hold of M7's boss, including Guo Pengfei, the president of M7's media business group!

Managing a large company is really complicated, not only business management, but also coordination and handling of interpersonal relationships. Once a conflict occurs between senior executives, the company will lose to everyone who is missing.

Zhou Buqi remained calm, wondering if there was a power struggle in the workplace behind this.

Liang Rubo said: "Advertising is the most important monetization model for websites, but low-quality advertising is a kind of harm to users. I have done a survey and found that the most annoying thing for users is pop-up ads. In the past, Shanda Literature websites were full of pop-up windows. Advertising. After we acquired it, we completed the rectification and canceled all pop-up windows, which was welcomed by users. In addition, the most affecting user experience is page advertising. This advertising model in the web1.0 era is extensive and clumsy. It is no longer suitable for the current 3.0 era.”

Guo Pengfei couldn't help but said: "But on-page advertising is the easiest for advertisers to understand."

Liang Rubo nodded, "I don't think this is an obstacle. Ziweixing has the largest traffic and the highest advertising exposure. And... things are rare and valuable. If you have traffic, you don't have to worry about no advertising. Friends Network, Xiaonei Network, Today Toutiao, Embarrassing Encyclopedia, Weidian... We have too many advertising spaces. As long as the advertising effect is good, it is feasible to increase the unit price of advertising and reduce the number of ads."

Then, explain further.

In the past few months, Friends.com has been continuously reducing page advertising, and the effect is very significant. Friends.com has many sections and is a website with rich functions.

From an experience point of view, the complexity that one page advertisement brings to a web page is comparable to adding three content sections. With fewer page ads, the entire website feels a lot fresher.

Another very important point is that the profits of Friends.com have not been reduced because they gave up on-page advertising. According to Liang Rubo, the next profit direction of Friends Network should be three points: personalized information flow advertising, recommendation positions and commissions on the open platform, and commissions on Taobao's preferred channels.

None of these revenue streams degrade the user experience.

With experience, there is a brand.

With a brand and market certification, it will be easier to launch more businesses in new fields in the mobile Internet era.