Chapter 1295 Mobile phone priority

Coming out of Yang Mi's apartment, Zhang Yuqi's face was rosy and charming, her eyebrows were raised and the corners of her eyes were sharp, her eyes were seductive, and her red lips added a bit of sex appeal.

"You are such a stunner."

After getting in the car, Zhou Buqi stretched out his arm, gently hugged her waist, and sighed sincerely.

Zhang Yuqi smiled sweetly and said: "I can understand this sentence as a compliment."

Zhou Buqi said: "It's just a compliment."

"How about compared with Yang Mi?"

"all good."

"Duplicity." Zhang Yuqi chuckled, quite proudly, "I can feel it, you like me more."

Zhou Buqi was unambiguous and said frankly: "It's a pity that you are not a virgin."

Zhang Yuqi rolled her eyes and said speechlessly: "Mr. Zhou, what era are we in now? Do you still care about this? It's too feudal!"

Zhou Buqi said: "No matter what age, you can't violate the rules designed by the Creator. Don't be honest with me. It's your fault in the first place."

"Depend on!"

Zhang Yuqi wanted to scold him.

There was no way, Zhou Buqi didn't want to ruin the atmosphere, he just wanted to shut her up. Just now in the apartment, Yang Mi showed off, saying that she was going to open a company and become the boss.

With Zhang Yuqi's personality, she would definitely not be convinced.

You have to tell her clearly.

Zhou Buqi said: "Mimi was with me when I was a junior in college. She was still a girl at the time, and she left everything to me completely. If you were like her, I would definitely favor you more."

"Is it fake?" Zhang Yuqi was very sarcastic and unwilling to accept it. "She is a child star. She might have slept with someone a long time ago. She was repaired later, right? Medical conditions are so advanced now."

Zhou Buqi glanced at her, "Are you doubting my ability to identify?"

"No." Zhang Yuqi looked downcast, "I regret it."

"What do you regret?"

"I shouldn't have been so naive and deceived."

"It's a pity that there is no regret medicine."

"My parents are divorced, and I live with my mother. If my family is complete, I must be a complete and good girl. It's not my fault."

Zhang Yuqi is trying to explain.

Zhou Buqi smiled and said, "Okay, no need to explain. In a contract society, things should be done according to the contract. Didn't you say so? It lasts for three years."

"Then...then..." Zhang Yuqi bit her lip, a little embarrassed, "Mr. Zhou, please give me more money."

"Lack of money?"

"The economy is not good, there are fewer film appointments, and my mother is not at ease."

"Okay, then you can sign an endorsement contract with Yuanwei Milk Tea later, and the endorsement fee will be increased by 5 million yuan every year. By the way, you can consult with an agency. Some places have introduced preferential tax policies for attracting investment, which can greatly improve Establish some sole proprietorships in the film and television industry with low tax rates."

If the endorsement fee of 5 million is personal labor remuneration, the personal tax is 20%. If it is linked to a sole proprietorship and coupled with some local preferential tax rates, it may only be a tax rate of 2% or 5%.

In order to develop the local economy, many economically underdeveloped areas have similar policies, and then a bunch of empty film and television companies have appeared. Celebrities have flocked to them for the purpose of filing taxes.

This will no longer work when the country faces financial difficulties in the future. Once an order is issued, all local policies in the past will be invalidated, and everyone will have to pay taxes.

That will be ten years later, and the current policy is still focused on making the cake bigger.

Zhang Yuqi was very happy and joked: "Mr. Zhou, did you know this? Everyone has been doing this for several years. Now is the economic crisis, so the policies are better."

Zhou Buqi nodded, "I'm going to Japan in a while, do you want to come with me?"

"Will Yang Mi go?"

"Without her."

"Then I'll go." Zhang Yuqi and Yang Mi have been competing for favor for so long, and now they have given up, "Why are you going to Japan?"

Zhou Buqi smiled and said: "It's a football game, I bought a team in the Premier League."

Zhang Yuqi has little interest, "Oh, it's a football game. Then I'd better go shopping with my friends and take your plane, okay?"

"Can."

Zhou Buqi did not refuse.

…

Zhou Buqi is a bit lazy now.

Since Zhang Yiming did such a good job, he didn't want to worry about anything. Whether it is personnel, finance, or the adjustment of organizational framework and business development.

Mainly because his energy is limited.

After I started doing international business, I became a little overwhelmed. Regarding Ziweixing's domestic business, if the secretary hadn't submitted some documents from time to time, many of the businesses he had started with one hand would have been almost forgotten.

For example, Hellogo, a portal, had revenue of more than 17 million yuan last month, which has declined. The report typed below states that they want to add 10 sales positions and ensure revenue of 320 million yuan next year.

Zhou Buqi didn't dare to give a random reply, and he didn't understand the situation, so he forwarded it directly to the president's office.

However, overseas business cannot be transferred.

Purple MSI Japan's business materials.

is good news!

YikYak continues to work hard, with more than 35 million daily active users last month. Among them, there are 13 million computer users and 22 million mobile phone users.

This is actually the largest social networking site in Japan and the second-ranked site in terms of daily activity, second only to Yahoo Japan. The data of Yahoo Japan website is exaggerated, with daily active users approaching 60 million. This is equivalent to one out of every two people in Japan logging in every day.

However, in terms of PV traffic, YikYak is not much worse than Yahoo Japan, only 26% less.

Because a new project on YikYak has achieved success - emoticons.

Regarding ethnic issues, Japanese people are not very good at striking up conversations, even on the Internet. If you want to send a message to someone, you don’t know what to send, for fear of being impolite and disturbing them.

Emoticons solve this problem.

Just pick a cute and lively expression and send it, and that’s like starting a conversation.

As soon as this feature was released, it only took one quarter for YikYak to become a popular website among young people. And this "leave a message-reply-leave a message-reply" model is constantly driving PV traffic to the website.

It can be said that YikYak has achieved great success.

This is just the beginning.

There are still a series of follow-up marketing strategies that have not yet been launched, and "The Voice of Japan" has not yet been broadcast!

In the report materials, Tang Binchen made clear suggestions, saying that YikYak will be commercially available next year. At the same time, further business promotion can be done around YikYak.

Zhou Buqi thinks it's okay.

Domestic Weibo cannot rush to commercialization, but YikYak can.

Japan has a total population of only 120 million, and YikYak's daily active users have reached 35 million... You know, Ziweixing's product with the highest daily active users in the country is Micropoint Security Guard, which only has 80 million users. Helo has 59 million daily active users, Friends.com has 45 million daily active users, Xiaonei has 16 million daily active users, and Meitu Xiuxiu has 250,000 daily active users.

The main Internet access tool in China is computers, which is very different from mobile Internet access.

To use computers to access the Internet, many people have to go to Internet cafes or turn on their computers at home... so the frequency is not too high. The situation is different with mobile phones. You can access the Internet anytime and anywhere, and the frequency will be very high.

From a cultural perspective, Japanese netizens also prefer to use mobile phones to surf the Internet. The mobile phone screen is small and has good confidentiality. When you use the mobile phone to surf the Internet, others cannot see it. It's not possible to use a computer to surf the Internet. The computer screen is so big that people next to you can easily see what you are doing and who you are chatting with.

As for the expansion of other businesses...

Zhou Buqi leaned back, put his legs on the desk, and called Tang Binchen to ask about the matter.

"Search, this is the most profitable area in the Japanese Internet market."

"You think too much!"

Zhou Buqi rejected the proposal without thinking.

What are you doing?

Can you take care of the feelings of your compatriots?

Baidu is still doing search business in Japan. It has been in business for more than a year, and it has spent a lot of money, but there has been no improvement. Yahoo Japan is so powerful, and Google continues to increase its presence in the Japanese market. This area is not easy to compete for. Ziweixing has micro-search in China, but it cannot be used in the Japanese market.

Zhou Buqi said: "Search is a traditional Internet project, and user habits have already been formed. Multinational Internet companies often face a problem, which is poor replicability. The cultural attributes of the Internet are relatively strong. Unlike software and hardware companies like IBM, products The cultural attributes are weak. Although the financial reporting system differs from country to country, it is generally the same, so selling financial management software is not a big problem. Selling computers and servers is even less problematic. When making Internet products, you cannot take it for granted. I want to make a powerful product and then dominate the market in various countries through language translation.”

This can be regarded as a lesson learned from the failure of Silicon Valley giants in the Chinese, Japanese and Korean markets.

Take eBay for example. Japanese eBay is actually the Japanese version of the local eBay website. Without localized features, it would be difficult to do well. In this regard, Americans are too conceited and think that the Asian market can be easily captured like the European market.

YikYak and UC Beauty can be successful because there were no similar products in the Japanese market before, and all user habits were cultivated by Ziweixing.

Search is different. Yahoo and Google have been competing for dominance for ten years.

Zhou Buqi continued: "Japan's mobile Internet is highly developed, not only much ahead of the country, but also much ahead of Europe and the United States. We can conclude that they have entered the mobile Internet era."

Tang Binchen agreed, "Yes, the year before last, the number of mobile Internet users in Japan exceeded that of computer Internet users. Now the number of mobile Internet users exceeds 90 million, while the number of computer Internet users is only 50 million. Only about 30 million Internet users can skillfully use computers and mobile phones. Switch between, for example, use UC Mobile Assistant to transfer music MP3 between computers and mobile phones. Most mobile Internet users pay to download music directly on their mobile phones..."

Zhou Buqi interrupted him, "You can consider these details yourself. I will only give you a general idea. The Internet environment in the Japanese market is different from that in other countries. Mobile phones are given priority here."

“Cellphone priority?”

"Yes, when designing products, mobile phone users should be given priority. Computer-side products must be adapted, optimized and improved along with mobile-side products, and past concepts must be reversed."

Zhou Buqi's words were indeed from a high position and made Tang Binchen's thoughts fly.

In the past, when designing Internet products, they were all designed around computers, creating a computer version of the YikYak website. Then adjust, optimize, and adapt this website to make it a mobile independent application or WAP website.

This is the pattern all over the world.

Because Internet users everywhere mainly use computers to access the Internet, and the number of mobile Internet users is relatively small.

But Japan is different.

The mobile Internet here is highly developed, and the Internet platform is mainly based on mobile phones and supplemented by computers. In this case, the product development ideas must also be adjusted!

This change in thinking is not simply a matter of giving priority to computers or mobile phones. It will affect the development direction of the product line.

Just like search.

If it is a computer-based search, the screen is large and the technical content used is relatively high, so sufficient and detailed content must be provided. But mobile search is different. The screen is small and the display of content is not rich enough. When searching on a mobile phone, there is no need to provide overly professional content.

The entertainment nature of surfing the Internet on mobile phones is higher, and it should be simple searches. If a professional wants to search for some professional information, he will definitely turn on the computer to work instead of choosing a mobile phone.

Under the "mobile phone first" strategy, if MSI Japan wants to do search business, there will be huge changes in the choice of technical direction and the selection of team members.

But even so, Zhou Buqi doesn’t think it’s a good idea to do search business in Japan. “No one can compete with Google when it comes to search overseas. If Baidu can’t do it, Yahoo Japan will also fall. There’s no need for us to take advantage of it.” , to find differentiation.”