Chapter 148 The value of structure is far greater than the value of details

This year, it's deserted.

Even the relatives who came to pay New Year's greetings felt it. In previous years, when relatives came to the door, they often refused to leave. Unless the Zhou family gave them a big red envelope of several thousand dollars, they would leave happily.

This year is different, I don’t want any red envelopes, I simply wish Chinese New Year and leave in a hurry.

This Zhou family has a strong smell of gunpowder!

Choking nose!

However, Zhou Buqi has a particularly deep memory of this year.

Without outside interference, the father and son left enough time for communication.

A chat, that is, five or six days.

Zhou Buqi didn't hide anymore, and told his father about his ideals and vision for the future, including the Xiaonei website he is currently operating, the milk tea shop, including table advertisements, cafeterias and other projects.

In a daze, this seemed to be the first time that the father and son had an open chat.

It seems that they have spoken more in the past few days than in the past ten years.

After breaking five.

On the sixth day of the Lunar New Year, Zhou Buqi drove his Maybach 62, packed his luggage, and took his father-in-law Wu Gaoyi on the road.

Go to Beijing to fight!

The two took turns driving and drove for 11 hours before arriving in Beijing in the middle of the night.

The next day, I went to Changping District.

Fang Qiwen has almost never passed this year. He only spends it at home on the 30th and the first day of the new year, and runs out on the second day of the new year.

The beverage factory needs to be reformed, and some old equipment that cannot be used needs to be sold to buy new production equipment.

"Let me introduce, this is the general manager of Yuanwei Food and Beverage Company, and also the director of Yuanwei Milk Tea Factory, Mr. Fang Qiwen. Mr. Fang came from a big company. He was the youngest vice president of Lehaha Group. See Too big for the world."

Zhou Buqi warmly recommended, "Brother Fang, this is Uncle Wu, Wu Gaoyi... Uh, he is Wu Yu's father, I call him Uncle, you can just call him Big Brother, let's have our own opinions, haha. Uncle has been rooted in the grassroots before and is proficient in business negotiations such as procurement and sales, so he came to help and take charge of this business."

Fang Qiwen was slightly taken aback, but he came from a big company and was well-informed, so he immediately laughed loudly and shook hands warmly: "Welcome! Welcome! Our milk tea factory has just started, and we need a new factory to do it. It takes such an experienced professional to help."

Afterwards, the factory was inspected.

The factory workers are still on vacation, and only a few dozen people are busy in the entire factory area.

"How long will it be officially launched?"

"It's a Chinese New Year holiday. The employees are on vacation, the functional departments are not at work, and the upstream and downstream are also resting. It will take at least a month for the factory to get on the right track. This is not counting the stages of formula, testing, market research and other stages of solid milk tea. .”

"Does it all count?"

"June." Fang Qiwen paused, and said slowly: "Most students will leave school during the summer vacation. Why not launch solid cup milk tea at this time, which can be regarded as filling this market."

Zhou Buqi nodded, "As soon as possible, the business of the factory will be handed over to you. However, I can still make some suggestions on the strategy of the factory. How about this, Brother Fang, you call all the senior management of the factory , I will hold a meeting for everyone."

"no problem!"

Fang Qiwen replied without hesitation.

Wu Gaoyi, who had been silent beside him, felt like a stormy sea in his heart.

What's happening here?

Isn't Fang Qiwen the factory director?

Isn't he the general manager of Yuanwei Food and Beverage Company?

In front of Zhou Buqi, why is he acting like a follower?

Fang Qiwen called the secretary, and seeing his astonished expression, he couldn't help laughing and said, "Director Wu, you don't know much about your son-in-law, do you?"

"how?"

"I am the general manager and he is the chairman! Simply put, he is the big boss! We all work for him."

Wu Gaoyi's complexion changed, and he couldn't help asking: "Xiao Zhou, tell me the truth, this factory...is it yours or your Zhou family's?"

Zhou Buqi smiled, "Uncle Wu, the Zhou family is the Zhou family, and I am me."

...

The meeting is to formulate the next development plan for the milk tea factory.

It stands to reason that Zhou Buqi is an outsider and Fang Qiwen is an expert, and it is not his turn to formulate strategic plans.

However, Zhou Buqi is someone from here!

He has eyes that travel through time.

In the solid milk tea market, Xiang Piaopiao will be the market leader in the future, and it has just started, and it is still in the stage of exploring the market.

If Yuanwei Milk Tea can formulate the most correct strategy at the first time, it has every chance to defeat Xiang Piaopiao.

"During this time, I have done in-depth market research. There are already cups of milk tea in the market. The domestic ones include Bubble Bobble, and the international giant Lipton also has its own cups of milk tea for sale..."

There was a deputy factory director in charge of the market with a worried expression on his face, and he had a strange sense of distrust towards the young man sitting in the main seat.

Zhou Buqi was as calm as water, with a calm expression on his face.

If Yuanwei milk tea wants to succeed, it can completely learn from the model of Xiang Piaopiao.

"First, the products should be differentiated! The paper cups should be taller and taller. Although they are empty cups, they should be plentiful and affordable. The paper used for paper cups should be exquisite, and the appearance should be exquisite and classy, ​​reflecting the sense of value."

"Secondly, the solid milk tea on the market is almost the same template as that in the milk tea shop. They are all pearl milk tea. The first positioning of Yuanwei milk tea is to create domestic characteristics and reject pearls from Wanwan."

What follows is a long story.

Solid milk tea should be brewed and drunk.

If it is glutinous rice pearls, it must be soaked in boiling water for more than 5 minutes, otherwise the pearls will be very stiff and the taste will be extremely bad, making it impossible to drink.

Yuanwei milk tea mainly recommends fresh fruit milk tea, which is packed in solid paper cups. Of course, dehydrated fruits are also used.

Take coconut sticks as an example.

Naco strips are soft in themselves, and after soaking them in warm water, they will turn into plump and smooth coconuts.

Moreover, pearls are made of glutinous rice, which is not easy to digest, so they must be made larger so that customers can chew them to promote digestion. But the fruit is not used, the fruit can be smaller, it will be easier to drink, it will not be like pearl milk tea, after drinking the milk tea, there will be a layer of pearls at the bottom of the cup.

"It is also a large bowl of noodles. The seasoning packets of domestic large bowls of noodles are thrown in at random. The Korean-style large bowl of noodles is very different. In addition to the more delicate paper bowls, the color and packaging of the seasoning packets inside are finely processed. , you don’t need to eat it, and it’s very valuable at a glance. The same is true for cups of milk tea. The straw must not be folded and thrown into the cup casually. It is necessary to customize a double-section combined straw, which is usually just two short sections. , when used, they become longer as long as they are plugged together, and can be conveniently and elegantly placed in the cup."

"details make a difference!"

Zhou Buqi took a sip of water and had a panoramic view of the group portraits in the meeting room.

Then enter the discussion session, everyone express their views.

Unanimously, everyone agreed with his product idea just now, expanded, supplemented, and optimized details.

Half an hour later, Zhou Buqi cleared his throat, not as strong as before, and said softly: "A year ago, a friend of mine told me the example of Focus Media. When traditional media such as magazines advertised, Focus Media discovered the structural flaws in the media industry and made it bigger in one fell swoop through elevator advertising.”

"In the same way, when there are massage parlors everywhere on the street, massage chairs are easy to succeed; melatonin has achieved attractive results when the health care product industry is at its saddest. The same is true for the milk tea industry. All over the country, Milk tea shops are springing up like mushrooms after rain, and the solid milk tea in cups is the structural defect of the milk tea industry.”

"The value of the structure is far greater than the value of the details. Finding the gap and filling the gap is the mission of the era of Yuanwei milk tea!"