Chapter 2022 Authorization Fee

Renting a house is a very large and complex business. It is as difficult as making takeout or online ride-hailing. Zhou Buqi’s mentality is very calm. This kind of Internet model that combines online and offline is not what he is good at. Definitely not going straight to the end. Even if it were to be done, it would be done by another team.

Study slowly first, don't rush.

However, the case of the "second landlord" also reminded Zhou Buqi that he must be highly vigilant about corruption within Internet companies.

This type of technology company recruits the best talents in society, and each one is smarter than the last. If they have other ideas to make extra money by playing tricks, ordinary people really can't stop them.

It's legal and compliant, it doesn't matter.

For example, many old employees will buy a house near the company, then rent it to new employees, and use the new employees' rent to support the house... This is a relatively common way to make extra money, and no one can restrict this kind of legal and compliant transaction.

However, taking advantage of the information gap and playing tricks of combining inside and outside, this kind of thing must not be done!

You must be on high alert!

In recent times, one of the most popular events in the domestic Internet circle is Alibaba's internal anti-corruption campaign, which requires a severe crackdown on Taobao's team of waiters.

In the past few years, Taobao waiters have gone too far, carrying cash home in boxes one by one. Taobao shop owners across the country went to Hangzhou and lined up to give them money. Most of the nightclubs in Hangzhou are supported by waiters on Taobao, and they have become the biggest financial backers in the entertainment industry.

Alibaba rectified Taobao's waiters, and half of the nightclubs in Hangzhou closed down.

After working all morning, Zhou Buqi had a basic understanding of the Internet rental market and was somewhat excited.

On the one hand, the industry prospects are very good.

It is also very meaningful and worthwhile to actually do something for today's young people and help them alleviate part of the rent pressure.

However, Zhou Buqi doesn't have much energy to focus on other things now.

Let’s take care of Changyou’s affairs first.

At noon, Zhou Buqi took Sun Wanran with him to Lao Zhang's lunch date and met the perfect big boss Chi Youfeng.

It can be seen that the relationship between Lao Zhang and this boss Chi is indeed relatively cold. Fortunately, Boss Zhou was quite proud. As soon as he showed up, Chi Youfeng had more smiles on his face.

However, when they actually talked, Zhou Buqi could feel that the boss Chi was out of place.

It’s almost the same as what Lao Zhang said before.

This person is not willing to talk about some game operation experience and experience at all. When he does talk about it, it is also vague, as if the whole person is wrapped in secrets.

No wonder this guy doesn't fit in well with others.

Zhou Buqi feels that his behavior is quite good. We are basically friends in the industry. He can make each other feel more comfortable when he gets along with him, and he never uses his industry status to pressure others.

This Chi Youfeng is obviously not very popular with the mainstream circles.

It can’t be wrong.

Everyone's personality and behavior are different, and it doesn't necessarily mean that someone who is out of the mainstream is non-mainstream.

But it's really not easy to have a frank talk with this guy.

Zhou Buqi originally thought that if there was a chance, he could start some business cooperation with Changyou, but the other party obviously had no intention of doing so.

This meeting was mainly because Chi Youfeng wanted to enter the film and television entertainment industry and to have a good relationship with Jieyu Media.

Zhou Buqi didn't give up, so he simply asked, "What do you think of the development potential of domestic games in overseas markets? How is their competitiveness?"

After being asked all the questions, Chi Youfeng could only answer, "In terms of technology itself, the level of domestic game companies is among the best in the world. On the other hand, domestic operating experience is also leading in the world. , after domestic competition, the top companies still have advantages abroad."

Zhou Buqi was not satisfied with his ambiguity and asked, "Can you tell me more specifically?"

Chi Youfeng was silent for a moment and then said slowly: "The country is a big market, and a big market will definitely breed good companies. The domestic market competition is fierce and the environment is complex. From the northeast to the southwest, hardware equipment from all over the country , network layout, income levels, cultural differences and preferences are all different. Domestic games can often meet the needs of many users and will have strong adaptability."

Another set of perfunctory words with little nutrition.

Zhou Buqi refused to give up and said with a smile: "By the way, Jieyu Media is my company, does Mr. Chi know that?"

Chi Youfeng looked suspicious, "I heard that you have shares..."

Zhou Buqi said calmly: "It's not just about shares. When I was in college, I established an organization called the Entrepreneurship Alliance, with a total of 10 people. I came to coordinate and lead everyone to start a business together. I actually succeeded a few times." company."

Chi Youfeng was shocked, "Including Jieyu Media?"

Zhou Buqi glanced at him and said with a half-smile, "It's not just Jieyu Media. There are already two listed companies, Yuanwei Group and Jieyu Media."

"Mr. Zhou is indeed the best among men."

Chi Youfeng was quite shocked.

Ziweixing alone is enough to be out of reach. Unexpectedly, Mr. Zhou also led the creation of two other successful listed companies.

Especially Jieyu Media, the market value has even reached 120 billion Hong Kong dollars. I heard that last year the reality show alone created a net profit of more than 2 billion Hong Kong dollars.

Nearly half of this comes from copyright licensing revenue from overseas markets.

After dominating the field of reality shows, Jieyu Media began to focus on the film and TV series industries. Perfect Film and Television happened to be involved in this business, and Chi Youfeng was looking forward to maintaining a long-term cooperative relationship with a large company like Jieyu Media.

This time "Thirty-three Days of Love" is a good start.

Zhou Buqi said: "Next, Changyou will also focus on developing overseas markets. This road is not easy to follow. I heard that Perfect has developed very well in overseas markets in recent years?"

Chi Youfeng sighed and shook his head, "It's not that simple."

"Tell me more specifically?" Zhou Buqi joked, "Jieyu Media helps Perfect Films produce movies, and Perfect provides Changyou with some experience in overseas operations. It can be regarded as helping each other."

There is no other way but to use this very low method.

Under normal circumstances, Boss Zhou would sit here. What does he want to know and what else do he need to ask? Others have already taken the initiative to report to him. This Chi Youfeng is really not good at socializing.

With a clear deal, Chi Youfeng started talking, "Actually, the most important things are two points, one is explosive power and the other is endurance."

Zhou Buqi smiled slightly.

Chi Youfeng continued: "Explosive power means to quickly launch popular products, thereby establishing the company's brand and the effect of players chasing them. And then by continuously developing high-quality and new games, we can complete the long-term life of overseas markets. "Perfect World" "Before it was officially launched, it had already signed licensing contracts in dozens of countries in South Korea, Japan, and Southeast Asia. It had an explosive period. Unfortunately, it was not able to follow up."

Zhou Buqi said: "It is not easy to launch a high-quality game."

Chi Youfeng said: "This is what I think. There are two strategies that can be used to launch high-quality products. One is to follow the trend, at least following the trend can have relatively stable profits. The second is the collision strategy, launching seven or eight games at once , if you’re lucky, you can always come across a hit item.”

This is really not a brilliant idea. The global game industry basically follows this approach.

Zhang Chaoyang couldn't stand listening anymore and said: "In the past four years, the scale of domestic online game exports has quadrupled. Last year, nearly 100 domestically developed online games entered overseas markets."

Chi Youfeng nodded and said calmly: "Yes, when the domestic market fell into the whirlpool of changes, seeking a breakout from overseas markets was exactly the path that the Japanese and Korean online game industries took back then."

Zhang Chaoyang asked: "Isn't it easy to bring domestic online games to overseas markets?"

Chi Youfeng said: "It's not too difficult to say, just authorize it and leave the operation to the agent. Isn't Changyou the agent for "World of Warcraft"? You should know it very well."

Zhang Chaoyang said calmly: "The share ratio of "World of Warcraft" has reached 50%."

""World of Warcraft" is a top online game, and it is normal for the ratio to be high." Chi Youfeng is like an iceberg, always acting so calmly, "For domestic online game exports, the licensing fee that can be obtained is generally only 20%. -30% or so.”

The appeal of "World of Warcraft" is too strong, and its premium capability is also very strong.

Authorize to Changyou agents and you can get 50% of the licensing income.

Changyou earned 1 million and wanted to give Blizzard 500,000.

However, it is impossible for most games to obtain such high licensing income.

Generally, 20%-30% of domestic online games are exported to foreign countries, and are operated by foreign agencies. They earn 1 million, but can only distribute 200,000-300,000 domestically.

"Is this ratio too low?" Zhou Buqi couldn't help but ask, "I heard that Ninetowns can also get 35% of the licensing share for Korean games it represents."

Chi Youfeng said calmly: "This is not surprising, it is related to the competitiveness of the game. For overseas game agency companies, there are so many excellent games in the world, which one should they represent? Unless it is like "World of Warcraft" kind of top-tier games, and for most new games, of course, whichever game is in their best interest, they will represent that one."

"That's the truth."

Zhou Buqi nodded, quite acknowledging it.

This is just like exporting clothes, socks, computers, mobile phones, toilet seats and bathtubs. Why do foreigners buy domestic products? Because the price is low, the profit margin is large.

After hesitating for a moment, Chi Youfeng couldn't help but explain, and talked about a perfect internal strategy, "If we authorize a product and the agent sells it for 1 million, we can only get 20%-30%. But if we We have our own local operation studio, which is fully owned and operated. If we sell it for 1 million, it will be 1 million."

Zhou Buqi snapped his fingers, "Not only can we get 100% of the revenue, but we can also give domestic games priority export rights!"

Chi Youfeng laughed, "I just said that casually. It turns out that the road to perfection is not smooth. We invested a lot in overseas markets, but the returns did not meet expectations."