Chapter 2023 Game Operation Platform

We chatted for almost 2 hours at noon.

This Chi Youfeng is really annoying. Che Zhuluan talked a lot, but he didn't focus on the key points, and always used common sense things to prevaricate.

It is as if he is afraid that if he speaks out, he will be imitated by Zhou Buqi, and then Changyou will surpass perfection in overseas markets.

At first glance, this idea is correct.

After all, they are commercial competitors, and there is no reason to use their own operating experience to nourish their opponents.

However, from a layout perspective, it is really small.

And it’s totally unnecessary!

In the past few years, Perfect's game business has encountered crises, both domestic and overseas. Especially for overseas business, we have opened seven or eight branches. We have also acquired some game studios in the United States, the United Kingdom, Germany and other places, and also launched some games.

The result was a complete mess, with not a single game running.

There was no other way, and he was helpless. Chi Youfeng gave up the game business to others, half-exited, and focused his main energy on Perfect Film and Television. He will transition to film and television in the future.

This is the current situation. The perfect overseas business is very badly done!

If you do well, that's all. You want to eat alone and don't want to share it with others. But after doing it so badly, you are still unwilling to share your experience and lessons with your domestic peers. Do you want to watch Changyou follow the same path of Perfection's failure in overseas markets?

This kind of ambition is a bit lacking.

Another more important point is the entire domestic gaming industry.

In the past few years, the domestic game export industry has been growing at a rate of 100% every year, and more and more small and medium-sized game studios have set their sights on the international market.

Especially mobile games.

Today's smartphones have poor performance and mobile games are relatively simple. It is very easy for small and medium-sized studios to develop. Smartphones abroad have become very popular, especially in developed countries in Europe and the United States, where the penetration rate has exceeded 50%. This is a huge untapped market.

"Angry Birds" was developed by a small company in Finland, "Fruit Ninja" was developed by a small company in Australia, "Temple Run" was just developed by a couple in their spare time... How can domestic game manufacturers compare to Are they bad?

How great would it be if domestic mobile games could seize the opportunity, one by one, and grab a piece of territory?

No matter if you are a competitor or not, at least these are compatriots.

If we encounter any difficulties in the future, it is always easier for compatriots to help each other than to talk to American game manufacturers such as EA and Blizzard.

With great ability comes greater responsibility.

As a leading giant in the export market, it is necessary to help small and medium-sized game studios and provide them with some appropriate channels and resources to help them operate their games in overseas markets.

In the past few years, perfection has not been very good.

If it were done perfectly, it would be understandable, as I would be worried that Changyou would steal all its customers. The key is that Perfect has not done this at all and does not want Changyou to do it.

This is too petty.

If it can't be perfect, and Changyou doesn't do it yet, then it can only be done by those foreign game agencies. By cooperating with those foreigners, you can imagine how badly domestic game manufacturers will be squeezed. Even if they make money, most of it will be taken away by foreigners.

However, for Zhou Buqi, this was a matter of course, but the other party regarded it as a scourge, as if it was a zero-sum game. If Changyou was strong, Perfect would be weak.

As far as the current situation is concerned, whether Changyou is strong or not, Perfect will definitely become weaker and weaker. The vision is too poor.

After finishing their meal at noon, Zhou Buqi and Lao Zhang were both disappointed.

Zhang Chaoyang was still a little gloating, "Now you know? Don't you think I'm making a fuss out of a molehill?"

Zhou Buqi hummed: "Is this your schoolmate?"

Zhang Chaoyang waved his hand, "Don't come here! I have no friendship with him to begin with!"

Zhou Buqi sighed and said slowly: "Now I finally understand a truth, a truth that can make a good game."

"Oh? What is it?"

Zhang Chaoyang walked out of the hotel with him and prepared to get in the car. He planned to change places to sit and chat for a while.

Zhou Buqi said: "Games are not actually an Internet business, but the game giants that can be competitive in the future must be Internet companies. Not Perfect, Shanda, Giant, and NetDragon. They are all relatively traditional. The game company must be Penguin or NetEase.”

Zhang Chaoyang glanced at him and said, "What should I say?"

Zhou Buqi said: "What a sentiment! Don't you think that people on the Internet have a higher perspective on problems than those who make games?"

Zhang Chaoyang laughed and said: "So, I separated Changyou from Sohu. Was it wrong?"

Zhou Buqi twitched the corner of his mouth and looked at him with a strange expression, "Sohu is still considered an Internet company?"

"Depend on!"

Zhang Chaoyang almost died of anger.

Zhou Buqi got into the back seat of the car and stretched, "Lao Zhang, just have fun. When I took over Changyou, I must use the perspective and thinking of the Internet to operate this company. If Changyou is in In your hands, the future outcome will not be much better than perfection. Let alone comparing with Penguin and NetEase, if Alibaba wants to play games one day, it can surpass you in an instant."

Zhang Chaoyang curled his lips, "Are you trying to trick me again?"

Zhou Buqi laughed, "Who tricked you? Lao Zhang, you think too badly of me? No, I'm telling the truth. Let alone domestic, even some foreign game giants, like Blizzard , EA, and the major Japanese game companies, if they don’t make changes, they will all end badly in the future. The future will definitely be dominated by Internet game manufacturers. Whoever is closer to the Internet will have a bigger territory. "

Zhang Chaoyang snorted and looked back, "Want to have a glass of red wine?"

Zhou Buqi refused: "I won't drink."

Zhang Chaoyang was a little surprised, "You don't drink red wine either?"

Zhou Buqi said frankly: "I'm planning to have a child."

"I'll go!" Zhang Chaoyang was stunned and opened his eyes wide. "How many children do you have? How old are you?"

Zhou Buqi sighed and said: "There is no way, the family is pressing hard."

Zhang Chaoyang had nothing to do with him, so he asked the driver to go to the nearby famous Wangfu Tea House to drink tea. Next, he talked about the gains from this communication with Chi Youfeng.

Zhou Buqi smiled and said: "It's still of some value after all."

Zhang Chaoyang said: "Which aspect?"

"Platform, I think this is the most important thing." Zhou Buqi then gave an example, "Do you know Chen Dong?"

Zhang Chaoyang met him, "The one who started a business in Japan? Jingtao?"

Zhou Buqi smiled and said: "Yes, that's him. Jingtao is doing very well and will be listed on the market soon. The reason why I originally had the idea of ​​building an e-commerce platform in Japan was to In order to be able to sell the products of some domestic small and medium-sized enterprises. If domestic demand is not enough, we must rely on external demand to boost production."

"Yeah." Zhang Chaoyang nodded. This is what he admires most about this bastard boy. Making money is making money, feelings are feelings, and there is no delay at all. "How is the effect?"

Zhou Buqi said: "It's okay. I read the financial report some time ago and it said that in the first half of this year, the value of Jingtao's imported goods from China exceeded 1.7 billion, and most of them were small commodities from small and medium-sized enterprises."

Zhang Chaoyang admired him very much, "1.7 billion, that's a lot."

Zhou Buqi said with a smile: "Jingtao's logistics system has just been established not long ago, and the brand is still being strengthened. It is just the beginning of testing the water. Do you know the website Niconico? Forget it...it's Ziweixing Club anyway. We can cooperate with Jingtao to do some business cooperation. After it is launched, it is likely to promote a wave of blind box shopping that leads the world and move towards the second dimension."

Physical shopping in Japan is so developed that the e-commerce market is developing relatively slowly.

At the same time, there are two giants in the e-commerce industry, Rakuten and Amazon.

In this environment, it is very difficult for Jingtao to be a comprehensive product. The best strategy is to find a vertical field to make breakthroughs. It's like two armies facing each other. The other side has an army of 100,000 and surrounds your own 10,000 troops. What should you do?

Simple, you can come all the way, I will only go all the way!

Assemble superior forces, find a point, launch a focused attack, and then rush out and clear the clouds to see the sun.

As early as several years ago, Zhou Buqi and Chen Dong confirmed the development strategy, which was mainly focused on the second dimension and entertainment and leisure. After it goes public, raises funds, and has money, it’s time to focus on attacking.

Zhang Chaoyang said: "So Changyou also has to undertake such a task."

"Definitely!"

Zhou Buqi said it categorically.

Even though Chi Youfeng was perfunctory, he still got some industry information from his words. Domestic game exports can only get 20%-30% of the licensing fee. In order to compete in the international market, they can only keep lowering the quotation. Once a certain game is successful, most of the money will be made by foreign agents.

However, if you go abroad to set up an operating company and do not let foreign companies act as agents and run it yourself, then it is 100%!

You can't give up all the opportunities to make money to foreigners.

Zhou Buqi spoke generously: "Even if there is no perfection and no domestic market, Changyou will definitely move in the direction of being fully owned and self-operated. We are a game giant, so we cannot be petty in our layout. Changyou must be a domestic game manufacturer. , build this overseas export platform! Just like Jingtao does."

This is actually a platform economic model.

Changyou has created a global game operating company that can operate games in different countries. In this way, these operation studios around the world become a game operation platform.

Changyou’s own games are “self-operated products” on this platform.

Games from other game manufacturers operated as agents on the platform are “third-party products”.