Chapter 2024 Time and fate

For the platform economy, if you want the platform to be strong, you must make the "self-operated" good enough, just like JD.com and Amazon; if you want to expand the scale of the platform and make more money, you must attract "Third party" franchise.

Changyou wants to build a global game operation system. On this platform, all the games of other companies that it represents are third parties.

These domestically produced games that are to be exported should be the main source of "third parties" on the Changyou platform. On the one hand, it can prevent domestically exported games from being squeezed too hard by foreigners. On the other hand, Changyou can also have enough resources in the early stage.

Moreover, with the advent of the cloud computing era, operating third-party games is not as risky as in the past years.

Running a game is not easy.

An operations team needs to be built, a computer room needs to be built, servers and other infrastructure need to be purchased... These require a large amount of start-up capital.

Just like when Shanda represented "Legend" in the early years, Boss Chen also risked his fortune to do this. Once he failed, he would be heavily in debt.

If there is a cloud computing platform, it will be much more convenient.

You don’t have to spend millions or tens of millions to make an upfront investment. You can just rent it on the cloud platform. The risk will be greatly reduced. Even if the operation of this game fails and no money is made, at most it will lose hundreds of thousands in the cost of using cloud services. It will not break your muscles and bones, which greatly reduces the cost of the new project. Start the risk.

Chi Youfeng leads Perfect and focuses on overseas markets. In fact, he also wants to build such a platform.

Not only is it significant, but the opportunity to make money is great!

Last year, domestic game export revenue was nearly US$300 million.

You know, this is the income obtained based on the licensing fee of 20%-30%.

In other words, the actual output value of domestic games in overseas markets last year exceeded US$1 billion, while domestic game manufacturers made approximately US$300 million in profit!

It can be seen that this matter is not only significant, but also profitable!

If you do it well, you can really make a lot of money!

Therefore, in the past few years, Perfect has invested heavily overseas. It has branches in many countries and its business has spread to more than 100 countries around the world. It just wants to establish such a game distribution and operation system.

And give domestic game manufacturers enough benefits.

Even if it’s 50/50?

As long as this system is established, it will almost monopolize the export resources of domestic games. Calculating the overseas scale of domestic games last year at US$1 billion, even if it is a 50/50 split, for Perfect’s operating system, that is still US$500 million in revenue!

What is the concept of US$500 million?

In the past year, Perfect’s total revenue was only US$400 million!

This is why Perfect is willing to take huge risks to invest in overseas markets. They want to build a platform that can provide domestic peers with the opportunity to share experience, channels, and resources.

Then, once you have a platform, you can collect money and enjoy the beauty of the platform economy.

Obviously, this series of perfect plans have failed. Chi Youfeng has even quit the game industry and is transitioning to the film and television industry.

To this end, Zhou Buqi put forward his own opinions and said with a smile: "By building this global game operation system, Changyou will be a veritable world-class game giant. It is not perfect. They have seen this direction and have a unique vision." , which is worthy of praise, but they made a mistake."

Zhang Chaoyang asked, "What's the mistake?"

"Probably..." Zhou Buqi pondered for a while, "About three points. First, if the platform economy wants to start smoothly, it is best to start with self-operation. Do a good job in self-operation first, and then become a third party. .The perfect self-operated game has not yet been built.”

"It makes sense." Zhang Chaoyang nodded, convinced, "If Perfect wants to promote this game operation system, they must first achieve results in this system with their own games. Through their own games, they can make the players in this system Resources are put into operation. It’s not possible to run a self-operated business without excellent games to drive it. Once the system is set up, the employees are idle, the computer rooms are empty, and the servers are all shut down. What’s the point?”

Zhou Buqi said: "So, my advice to Changyou in the past few years has been around the aspect of game development. You can either develop your own games or buy games from all over the world. In the end, you have to have enough excellent games in your hands." This is a guarantee. If a third party is not attracted, such a global distribution and operation system can be absorbed by our own games alone and will not be wasted. "

"That's right."

Zhang Chaoyang held the teacup and felt that the tea had really mixed flavors.

I feel like this kid is really a rare genius.

When he talked about these details of the game industry before, he didn't know anything about it. He didn't even know who the number one game export company in the country was.

But after meeting Chi Youfeng, who vaguely didn't disclose his background, this guy already had a macro analysis and judgment.

Zhou Buqi continued: "Second, it's Boss Chi's style problem."

Zhang Chaoyang immediately said seriously: "He has no style problem."

Zhou Buqi said with a smile: "I'm talking about personal character, at the level of business communication. They say that China is a human society, but foreigners are not? It's okay for foreigners in the middle and lower classes, but the upper class is also a human society. It must be widely Make good friends and have many paths. If you want to build a global market, you must find more people to help. Google, Microsoft, Amazon, whoever can help."

Zhang Chaoyang said: "Well, this is your biggest advantage."

Zhou Buqi glanced at him and snorted, "Is this my only advantage? Don't forget, I also have Ziweixing Universal! Universal Pictures is one of the six giants in Hollywood and has a film distribution system all over the world. Movies are A typical human relations industry, a global distribution system means human resources all over the world."

Zhang Chaoyang sighed: "Yes, so when you said you wanted to be the chairman of Changyou, I agreed without much thought. You are smarter than me and have more resource integration capabilities than me. Of course, if your private life If you can be as clean as I am and put more energy into your work, I believe you can achieve greater success in the business field."

"What are you talking about?" Zhou Buqi was stunned, "Old Zhang, aren't you blushing?"

Zhang Chaoyang hugged his shoulders, leaned back, and coldly snorted: "You hide it very well, can you deceive others, can you deceive me? That Mr. Xu of Jieyu Media, do you dare to say that you are innocent?"

"I dare."

"You are thick-skinned."

"You're thick ass, you're thick. I can't change my surname even if I'm a real man! Xu Baihui is attracted to me, but I'm that kind of..." Zhou Buqi felt that it was a bit off topic, so he waved his hand, "Forget it, the one who is clear will take care of himself. Qing, you just judge a gentleman's heart with a villain's heart, don't interrupt me, I forgot what I was talking about in a while."

Zhang Chaoyang didn't believe it at all and didn't bother, "Tell me, there is a third point."

Zhou Buqi said: "The third point is based on the return on investment ratio. The investment is too big and the return is too little. Why? Because Boss Chi lacks understanding of cloud computing, or the time to enter the market is wrong, too early. Point. Time is also fate, and timing can also determine fate."

"What? Cloud computing?"

Zhang Chaoyang frowned slightly, seeming to have a different point of view.

Zhou Buqi said: "Without cloud computing, how much is the initial investment? With Perfect's little strength, how much money can be poured in? Once invested, if there is no return in the short term, it will definitely be reflected in the stock price. , the pressure on the board of directors is too great.”

"Can cloud computing solve the problem?" Zhang Chaoyang doesn't think so at all. "Is the gaming industry suitable for cloud computing? Games are much more sensitive to cloud computing than e-commerce and streaming media. Social games like those on Friends Online may not be available on Purple It’s OK on the Weiyun platform, but not other games!”

Zhou Buqi was not in a hurry, "It's not possible now, but technology is developing!"

Zhang Chaoyang was full of doubts, "Can this problem be solved?"

Zhou Buqi said: "It will definitely be solved in the future, and we are working on a solution now. Ziwei Cloud and Amazon Cloud have many similarities, but there is a very important difference in technical route. Do you know what it is?"

In the past few days, he had been bombarded by the people from the Cloud Computing Division, which made him dizzy and almost crazy.

The advantage is that he has a better understanding of cloud computing and then makes a series of judgments and decisions.

In front of a layman like Lao Zhang, this is enough to show off.

Sure enough, Zhang Chaoyang didn't know, "Then how do I know? It's all business secrets, right?"

Zhou Buqi smiled and said: "Yes, it is a business secret, but you are not an outsider, so it doesn't matter if I tell you. Amazon Cloud's route is to save bandwidth; Ziwei Cloud's route is to reduce latency."

Zhang Chaoyang asked: "How to understand?"

Zhou Buqi said: "The biggest hard obstacle to the promotion of cloud computing now is the infrastructure, which will encounter network bottlenecks. In many places, the broadband is not enough, so it is difficult to promote cloud computing. Therefore, the route chosen by Amazon Cloud is to reduce Broadband operating space allows their cloud computing services to provide services to low-bandwidth areas."

Zhang Chaoyang sighed with emotion, "This is the style of a big company!"

"What is this?" Zhou Buqi snorted, disapprovingly, "This is a wrong technical route! Looking at it now, the network is still a bottleneck. But don't forget how fast the Internet is developing. Look at the past ten years, this How has the world changed so drastically? In a few years, will network problems still be a problem? Even if Amazon Cloud solves this problem, there will be no application space. Only the direction Ziwei Cloud chooses to reduce latency can allow more Many industries have entered the choice of cloud services! For example, the gaming industry!”